• Develop and execute strategies to generate inbound leads for a B2B SaaS platform. • Plan and manage multi-channel campaigns including email, LinkedIn, content, and organic marketing initiatives. • Build and optimize lead nurturing workflows and marketing automation campaigns. • Use AI tools and automation to improve marketing productivity, campaign performance, and reporting. • Collaborate with sales and leadership teams to ensure strong alignment between marketing efforts and pipeline growth.

• Conduct high-level 1:1 execution calls with up to 75 law firm owners. • Review revenue metrics, KPIs, marketing performance, and operational dashboards. • Identify breakdowns in the "machine" and prescribe corrective actions. • Document commitments and track measurable progress rigorously. • Respond to client communication within established white-glove service standards. • Participate in internal leadership sessions to align on scaling the HTM mission.

• Пошук і формування оптимальної схеми монетизації • Робота з продуктовою активацією користувачів • Створення користувацьких флоу від воронки до першої взаємодії в продукті • Генерація ідей та гіпотез для тестування на веб-воронках, що використовуються командою для залучення користувачів у продукт • Реалізація ідей та гіпотез під ключ: від ідеї до готових флоу через відповідні задачі для дизайнера, розробника тощо • Проведення і аналіз результатів А/В тестів на веб-воронках з метою підвищення конверсії в підписку та ARPS користувачів • Постійний аналіз веб-воронок і продуктів конкурентів з метою пошуку нових точок росту • Глибока аналітика драйверів конверсії на воронці та ефективності обраної прайсинг стратегії • Ефективна взаємодія з усіма учасниками процесу — від продукту до аналітики • Проведення користувацьких інтервʼю для пошуку нових точок росту.

• Take ownership of growth across a high-performing DTC beauty brand • Work closely with leadership on high-priority revenue and performance initiatives • Lead strategic experiments across the website, offers, funnels, and customer journey • Help unlock new opportunities across retention, conversion, and overall store performance • Play a key role in scaling a fast-moving e-commerce brand with strong global growth potential • Own and drive growth strategy across the Shopify store and broader e-commerce funnel • Identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall revenue performance • Build and prioritize a growth roadmap based on data, customer behavior, and business needs • Develop structured hypotheses and translate them into high-impact growth initiatives • Continuously look for new ways to unlock growth across offers, landing pages, bundles, upsells, and customer journey improvements • Lead conversion rate optimization efforts across key parts of the store, including product pages, headlines, product copy, checkout, offers, add-to-cart flows, and page layouts • Plan, run, and analyze A/B tests using tools such as Intelligems • Improve store speed, user experience, and mobile shopping performance • Identify friction points in the buying journey and recommend improvements that drive measurable lift • Implement winning tests and continue iterating based on results and learnings • Work closely with creative, marketing, retention, and Shopify teams to align on performance goals and priorities • Ensure growth initiatives are clearly communicated, properly executed, and tied to measurable outcomes • Collaborate with internal stakeholders to improve speed, alignment, and testing efficiency • Help connect insights across departments so that decisions are based on both performance data and customer behavior • Monitor key business and conversion metrics daily to spot opportunities and issues quickly • Use GA4, Shopify analytics, heatmaps, user recordings, and testing data to guide decision-making • Analyze customer behavior and funnel performance to identify where users drop off and why • Turn insights into clear action plans that support revenue growth and better customer experience • Keep a close eye on competitor activity, market trends, and emerging e-commerce opportunities