• Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability • Responsible for the performance and development of the sales team • Supporting the team to effectively close sales leads and develop new prospects • Initiates and coordinates development of action plans • Assists in the development and implementation of marketing plans as needed • Conducts one-on-one reviews with the sales team to build more effective communication, to understand training and development needs, and to provide insight for the improvement of all sales and activities • Provides timely feedback to senior management regarding performance • Pipeline management and reporting • Assists all sales personnel in preparation of proposals and presentations • Controls expenses to meet budget guidelines • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team • Interviews, recommends and hires sales team personnel based on criteria agreed upon by senior management

• responsible for driving sales growth, building strong relationships with healthcare providers, and expanding our market presence within the assigned area of responsibility • responsible for selling laboratory services for dialysis/CKD, diagnostics, transplant/post-transplant, and other future testing that Ascend will offer to hospitals and clinics • establishes, maintains, and strengthens client relationships at appropriate levels • generates and delivers qualified opportunities through cold calling, lead generation, networking, and strategic partnerships • showcases Ascend Clinical’s capabilities to potential clients • develops actionable account plans • creates and evaluates quotations for services and provides inputs to ensure client and company requirements are met • maintains face-to-face contact with customers and develops multi-level and cross functional relationships with key customers • collaborates effectively with Ascend leadership to bring potential opportunities to their attention and to identify and win projects

• Identify and pursue new business opportunities with a strong focus on major accounts • Build multi‑threaded, executive‑level relationships across client organisations • Lead the full sales cycle: discovery, demos, proposals, negotiation, and closing • Drive upsell and cross‑sell initiatives across divisions and business units • Develop and maintain a thorough understanding of the Acturis platform, its capabilities, and application to a client needs • Lead and deliver compelling in‑person and virtual product demonstrations tailored to client needs • Negotiate pricing, contractual terms, technical requirements, and strategic partnership structures • Leverage market data, competitive intelligence, and customer feedback to refine sales strategy • Maintain a detailed CRM pipeline with accurate forecasting and prospect qualification • Represent Acturis at trade shows, conferences, and industry events • Collaborate closely with product, solutions, and executive teams to support complex deals

• Instilling the Operational Discipline That Makes Great Performance Inevitable • Define the Sales Strategy That Puts Ren in a Category of One • Turning Every Advisor into an Active Advocate for Ren Among Their Client Base