• Key performance indicators will inform the business regarding contract turnaround time, most frequently negotiated contract clauses, effectiveness of pricing strategies (quote tool), the robustness of the opportunity pipeline, the effectiveness of operational improvements (example: MedNet and ESA billings), and overall performance of the contracting effort. • Accountable for working with the Device Sales Organization, the US Device Business Unit, IV Solutions Business Unit and the Major Accounts Executive team to provide analytical support and identify strategic exceptions and/or maximize opportunities to grow sales and margin within defined parameters. • This collaborative role will need to interface effectively with leadership in sales, services, finance, legal, and other functions to ensure optimal cross-function communication and cooperation. • Work on special projects as assigned

• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets. • Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities. • Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance. • Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results. • Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners. • Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders. • Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals. • Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility. • Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries. • Develop digital lead generation strategies that convert web traffic into new patient visits. • Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI. • Ensure that all digital content aligns with the organization’s brand standards and clinical messaging. • Lead brand positioning efforts to enhance recognition, trust, and engagement within the community. • Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model. • Maintain consistent messaging and visual identity across all marketing channels and materials. • Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence. • Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth. • Foster a culture of innovation, collaboration, and accountability. • Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.

GPR Group of Companies is seeking a dynamic and motivated Marketing Assistant to join our innovative team. As a pivotal member of our marketing department, you will play a crucial role in supporting various marketing initiatives and campaigns aimed at enhancing our brand visibility and engagement. This position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while collaborating with experienced marketing professionals. Your contributions will help shape and execute strategies that resonate with our target audience across multiple channels, including social media, email, and traditional marketing platforms. You will be involved in market research, content creation, and the implementation of marketing programs that drive customer interest and loyalty. If you are enthusiastic about marketing and eager to learn, this role is perfect for you. With GPR Group's commitment to fostering professional growth, you will have the chance to develop your skills and gain valuable insights into the ever-evolving world of marketing. Join us in our mission to deliver exceptional services and solutions to our clients while furthering your career in a supportive and forward-thinking company culture. Responsibilities - Assist in the development and execution of marketing campaigns. - Conduct market research to identify trends and customer preferences. - Create and manage content for social media platforms and company websites. - Support the coordination of events, promotions, and campaigns. - Track and report on the effectiveness of marketing initiatives and strategies. - Collaborate with team members to brainstorm and develop innovative marketing strategies. - Maintain the marketing database and update contact information as needed.

• Execute and Evolve the media planning process from end to end • Lead client-facing strategy efforts across key accounts: Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis) • Escalation point for complex strategic questions • Lead strategy & planning for key accounts: media planning, learning plans, lift analysis • Manage & update Media Planning Engine, an automated media mix modeling and optimization tool • Deep understanding and demonstrated proficiency in the following areas: Marketing strategy and execution across all channels, especially digital media Marketing technology and advertising technology, different components and how they fit together Predictive analytics as applied to marketing decision problems Leading client discussions, especially on complex or contentious topics Ability to communicate credibly and effectively with external / industry audiences via speaking or writing Building and managing high performing marketing programs in a variety of client/industry settings Define and execute strategic client programs that result in minimizing attrition Define standardized strategy deliverables across clients Implement and maintain test and learning plans for all clients Provide strategy and planning support by brand across retention and acquisition efforts Understand market opportunities and customer needs