• Develop and execute a comprehensive marketing strategy focused on referral development and new patient growth across all service lines and markets. • Collaborate with executive leadership and clinical teams to identify target markets, growth opportunities, and service line priorities. • Utilize market research and referral analytics to guide strategic decisions and evaluate campaign performance. • Manage the marketing budget to ensure efficient allocation of resources toward initiatives that drive measurable results. • Lead and mentor a team of community liaisons and outreach representatives responsible for building relationships with referring physicians, hospitals, schools, employers, and community partners. • Design and implement structured outreach programs that expand referral networks and strengthen relationships with key stakeholders. • Partner with business development and operations teams to identify high-value referral sources and develop strategies to increase engagement and referrals. • Represent the organization at community events, conferences, and professional associations to enhance visibility and credibility. • Oversee the organization’s digital marketing efforts—including website optimization, paid search, SEO, social media, and email campaigns—to drive online appointment requests and patient inquiries. • Develop digital lead generation strategies that convert web traffic into new patient visits. • Monitor and analyze digital performance metrics (traffic, conversions, cost per lead) to optimize marketing ROI. • Ensure that all digital content aligns with the organization’s brand standards and clinical messaging. • Lead brand positioning efforts to enhance recognition, trust, and engagement within the community. • Oversee the creation of compelling content—patient stories, provider spotlights, success narratives—that promote the organization’s expertise and compassionate care model. • Maintain consistent messaging and visual identity across all marketing channels and materials. • Collaborate with internal departments to ensure that marketing communications reflect organizational values and clinical excellence. • Build, manage, and mentor a high-performing marketing and outreach team with clear performance metrics tied to referral and patient growth. • Foster a culture of innovation, collaboration, and accountability. • Partner with cross-functional leaders in operations, clinical services, and business development to align marketing strategies with organizational goals.

GPR Group of Companies is seeking a dynamic and motivated Marketing Assistant to join our innovative team. As a pivotal member of our marketing department, you will play a crucial role in supporting various marketing initiatives and campaigns aimed at enhancing our brand visibility and engagement. This position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while collaborating with experienced marketing professionals. Your contributions will help shape and execute strategies that resonate with our target audience across multiple channels, including social media, email, and traditional marketing platforms. You will be involved in market research, content creation, and the implementation of marketing programs that drive customer interest and loyalty. If you are enthusiastic about marketing and eager to learn, this role is perfect for you. With GPR Group's commitment to fostering professional growth, you will have the chance to develop your skills and gain valuable insights into the ever-evolving world of marketing. Join us in our mission to deliver exceptional services and solutions to our clients while furthering your career in a supportive and forward-thinking company culture. Responsibilities - Assist in the development and execution of marketing campaigns. - Conduct market research to identify trends and customer preferences. - Create and manage content for social media platforms and company websites. - Support the coordination of events, promotions, and campaigns. - Track and report on the effectiveness of marketing initiatives and strategies. - Collaborate with team members to brainstorm and develop innovative marketing strategies. - Maintain the marketing database and update contact information as needed.

• Execute and Evolve the media planning process from end to end • Lead client-facing strategy efforts across key accounts: Define standardized processes, tools, and templates for strategy deliverables (QBRs, media plans, lift analysis) • Escalation point for complex strategic questions • Lead strategy & planning for key accounts: media planning, learning plans, lift analysis • Manage & update Media Planning Engine, an automated media mix modeling and optimization tool • Deep understanding and demonstrated proficiency in the following areas: Marketing strategy and execution across all channels, especially digital media Marketing technology and advertising technology, different components and how they fit together Predictive analytics as applied to marketing decision problems Leading client discussions, especially on complex or contentious topics Ability to communicate credibly and effectively with external / industry audiences via speaking or writing Building and managing high performing marketing programs in a variety of client/industry settings Define and execute strategic client programs that result in minimizing attrition Define standardized strategy deliverables across clients Implement and maintain test and learning plans for all clients Provide strategy and planning support by brand across retention and acquisition efforts Understand market opportunities and customer needs

• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals • Translate company priorities into focused campaigns and initiatives • Partner closely with sales, product, and leadership to stay grounded in reality • Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting • Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules • Build and maintain nurture campaigns tied to real buyer intent • Ensure clean handoffs between marketing and sales • Use data to continuously improve conversion at each stage of the funnel • Own the editorial calendar across industry thought leadership, product and solution marketing, data-driven storytelling and insights • Write and/or edit core content assets, including blog posts and long-form articles, case studies and customer stories, website and landing page copy, gated content (guides, reports, briefs) • Turn Station A’s platform, bid, and project data into compelling narratives • Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”) • Plan and execute integrated campaigns across owned, earned, and paid channels • Support events, conferences, partnerships, and webinars with strong messaging • Collaborate with demand gen partners where relevant, without losing strategic control • Ensure distribution is intentional and audience-specific