• Write and review landing pages, activation flows, and sales copy to drive engagement and conversion. • Drive product marketing initiatives, including positioning, messaging, and launch campaigns. • Plan and execute content and social distribution (blogs, LinkedIn, X/Twitter, founder amplification). • Collaborate with product, sales, and growth teams on experiments, campaigns, and activation strategies. • Track and measure performance using analytics, dashboards, and CRM tools. • Support cross-functional initiatives to optimize user acquisition, engagement, and conversion.

• Manage a team of specialized engineers (CPQ and Partner/PRM). • Mentor the team on code quality, design patterns, and Salesforce best practices. • Lead the Agile process and manage sprint planning. • Oversee the CI/CD pipeline and sandbox strategy for zero-downtime deployments. • Own the "Big Picture" of holistic system design and ensure seamless integration across platforms. • Conduct architectural reviews and manage technical debt. • Partner with GTM Leadership to translate business strategy into a technical roadmap. • Act as the final reviewer for all major system changes to ensure compliance.

• Build, lead, and scale a high-performing Product Marketing team • Set the PMM operating model across launches, messaging, competitive intelligence, and adoption • Serve as the connective tissue between Product, Marketing, Sales, and Customer Success • Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI • Translate technical capabilities into compelling, customer-centric stories • Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling • Lead end-to-end product launches—from roadmap alignment to external activation • Partner with Product to define launch tiers, success metrics, and post-launch adoption plans • Ensure launches drive real usage and revenue impact, not just awareness • Partner with Product, Sales, and Finance on pricing and packaging strategy • Define value-based packaging that aligns customer outcomes with monetization • Support pricing changes with clear rationale, enablement, and market readiness • Build a world-class competitive intelligence function • Deeply understand the CMS, DXP, personalization, and AI landscape • Arm Product and GTM teams with insights to outflank competitors, not just react to them • Lead technical marketing for developers, architects, and digital teams • Ensure clarity around APIs, composability, integrations, and AI capabilities • Act as a domain expert in CMS / DXP products and modern digital experience architectures • Serve as the product adoption lead, particularly for AI-driven capabilities • Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing) • Define adoption goals, feedback loops, and success metrics to accelerate time-to-value

• Design and implement scalable automation logic across the full funnel, identifying operational bottlenecks and delivering technical solutions that improve GTM efficiency and reliability • Ensure reliable end-to-end data synchronization across the GTM stack, maintaining data quality and minimizing operational risk through well-managed integrations and data pipelines • Orchestrate multi-step data enrichment and transformation workflows using platforms such as Clay, Workato, or Zapier to source, enrich, validate, and activate data across systems • Create, refine, and maintain automated engagement sequences that trigger email, call, and social outreach based on behaviors, lifecycle stages, or data changes • Build, update, and maintain dashboards and reporting systems that measure funnel performance, campaign effectiveness, and other key metrics • Help evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow optimization • Partner cross-functionally with Business Systems, GTM Operations, Analytics, and other stakeholders to define scalable processes, maintain documentation, ensure system alignment, and uphold data governance and privacy standards