• Manage a team of specialized engineers (CPQ and Partner/PRM). • Mentor the team on code quality, design patterns, and Salesforce best practices. • Lead the Agile process and manage sprint planning. • Oversee the CI/CD pipeline and sandbox strategy for zero-downtime deployments. • Own the "Big Picture" of holistic system design and ensure seamless integration across platforms. • Conduct architectural reviews and manage technical debt. • Partner with GTM Leadership to translate business strategy into a technical roadmap. • Act as the final reviewer for all major system changes to ensure compliance.

• Build, lead, and scale a high-performing Product Marketing team • Set the PMM operating model across launches, messaging, competitive intelligence, and adoption • Serve as the connective tissue between Product, Marketing, Sales, and Customer Success • Own Contentstack’s product messaging and positioning across CMS, DXP, personalization, and AI • Translate technical capabilities into compelling, customer-centric stories • Ensure consistent narratives across product, brand, demand, sales enablement, and exec-level storytelling • Lead end-to-end product launches—from roadmap alignment to external activation • Partner with Product to define launch tiers, success metrics, and post-launch adoption plans • Ensure launches drive real usage and revenue impact, not just awareness • Partner with Product, Sales, and Finance on pricing and packaging strategy • Define value-based packaging that aligns customer outcomes with monetization • Support pricing changes with clear rationale, enablement, and market readiness • Build a world-class competitive intelligence function • Deeply understand the CMS, DXP, personalization, and AI landscape • Arm Product and GTM teams with insights to outflank competitors, not just react to them • Lead technical marketing for developers, architects, and digital teams • Ensure clarity around APIs, composability, integrations, and AI capabilities • Act as a domain expert in CMS / DXP products and modern digital experience architectures • Serve as the product adoption lead, particularly for AI-driven capabilities • Establish and run a cross-functional adoption council (Product, CS, Sales, Marketing) • Define adoption goals, feedback loops, and success metrics to accelerate time-to-value

• Design and implement scalable automation logic across the full funnel, identifying operational bottlenecks and delivering technical solutions that improve GTM efficiency and reliability • Ensure reliable end-to-end data synchronization across the GTM stack, maintaining data quality and minimizing operational risk through well-managed integrations and data pipelines • Orchestrate multi-step data enrichment and transformation workflows using platforms such as Clay, Workato, or Zapier to source, enrich, validate, and activate data across systems • Create, refine, and maintain automated engagement sequences that trigger email, call, and social outreach based on behaviors, lifecycle stages, or data changes • Build, update, and maintain dashboards and reporting systems that measure funnel performance, campaign effectiveness, and other key metrics • Help evaluate, implement, and optimize GTM technologies, including AI and emerging tools for lead research, enrichment, personalization, and workflow optimization • Partner cross-functionally with Business Systems, GTM Operations, Analytics, and other stakeholders to define scalable processes, maintain documentation, ensure system alignment, and uphold data governance and privacy standards

• Lead Sales Enablement and Revenue Readiness: Own the end-to-end readiness of sales and customer success teams. Translate product features into sales narratives, battle cards, and talk tracks. Ensure every rep can articulately demo new and existing features with confidence. • Develop and Manage Revenue Onboarding: Build and administer a standardized product onboarding curriculum for new sales and CS hires to ensure faster ramp times and consistent messaging from day 1. • Define and Maintain Product Messaging: Act as the keeper of Nitrogen’s platform messaging by establishing a clear and consistent articulation of our products’ and features’ value, ensuring alignment with the company’s strategic direction. • Develop Internal and External Training Content: Develop engaging training content, demo decks, and presentations for both online and in-person events. Execute continuous training cycles to ensure the team remains fluent in the latest product launches and market changes. • Master Industry Knowledge: Become the go-to expert on relevant wealth management technology solutions, creating comparative materials that effectively position Nitrogen in the marketplace. • Conduct Market Research and Analysis: Perform comprehensive market research and competitive analysis to identify trends, customer needs, and competitive positioning, using these insights to inform product development, marketing strategies and sales enablement content. • Coordinate and Systemize Product Launches and Go-To-Markets: Oversee the execution of product launches and feature updates, ensuring timely and targeted delivery of materials to appropriate audiences to maximize impact. • Optimize Product Pages and Knowledge Base: Manage product pages and the Knowledge Base to ensure high-quality, consistent written and visual content. • Develop Multimedia Campaign Content: Write compelling scripts and storyboards for multimedia campaigns. • Implement Customer Feedback Loop and Performance Tracking: Establish and maintain a robust feedback loop with customers and sales teams to gather insights on product performance and customer satisfaction, combined with performance data to drive continuous product improvements.