Who We Are At Bluehost, we believe all small businesses deserve the opportunity to succeed online. Our mission is to give small businesses the confidence to think big. We're the all-in-one platform for small businesses to grow online with powerful simplicity, premium performance, smart tools and human support. We are seeking an AI first SEO Manager to lead the next evolution of organic growth across our brands. What you’ll do & how you’ll make your mark. This role will drive strategy for Search Everywhere Optimization, ensuring our content and brands are discoverable across traditional search engines, AI answer engines, and generative discovery platforms. The role reports to the Director of SEO and will manage a Senior SEO Specialist while partnering closely with a Senior Technical SEO Specialist and Content Marketing Managers overseeing a team of 21 writers. The ideal candidate understands that modern SEO extends beyond rankings into Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), entity authority, and visibility in AI-driven search ecosystems. This role requires building scalable systems that combine AI, automation, and data-driven insights to increase organic visibility, operational efficiency, and revenue impact. Organic Growth & Search Everywhere Strategy: • Own the strategy for organic visibility across search engines, AI platforms, and emerging discovery channels. • Lead initiatives for AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). • Optimize visibility across AI platforms including ChatGPT, Gemini, Perplexity, Claude, and Bing Copilot. • Develop strategies to ensure brand and content visibility within AI-generated answers and summaries. • Build entity authority strategies across knowledge graphs and semantic search ecosystems. • Lead topical authority and information architecture strategies across priority verticals. AI-First SEO Operations: • Design and implement AI-driven workflows across SEO operations including keyword discovery, intent clustering, content brief generation, and SERP analysis. • Identify opportunities to use LLMs, APIs, and automation tools to streamline SEO processes. • Build AI-assisted systems that improve productivity and reduce manual SEO tasks. • Develop internal playbooks for AI-powered SEO workflows used by SEO and content teams. • Implement automation to support research, reporting, and content optimization at scale. Content Strategy & Topical Authority: • Partner with Content Marketing Managers and editorial teams to translate SEO insights into scalable editorial strategies. • Define topic clusters, pillar strategies, and semantic content frameworks. • Ensure content is optimized for search intent, featured snippets, AI answers, and AI Overviews. • Build frameworks that help writers produce SEO-optimized content efficiently. • Identify programmatic SEO and scalable content opportunities. Technical & Platform Collaboration: • Work closely with the Senior Technical SEO Specialist to define priorities around crawlability, indexation, and structured data. • Contribute to site architecture improvements and internal linking frameworks. • Ensure the technical foundation supports semantic search and AI search optimization. • Support improvements in Core Web Vitals and page performance where SEO impact is significant. AI & Generative Search Visibility: • Develop strategies to increase brand visibility across AI-powered search platforms. • Optimize content for extractability in AI answers and generative search responses. • Track LLM citations, AI Overview inclusion, and generative search visibility. • Structure content using entities, schema, and semantic context to improve AI discoverability. International SEO & Localization: • Optimize multilingual content across international markets. • Partner with localization and translation teams to ensure SEO-friendly translations. • Manage Ahref lang and regional SEO targeting. • Identify organic search opportunities across global markets. Search Intelligence & Competitive Analysis: • Monitor competitor visibility across organic search, AI Overviews, and generative search platforms. • Identify content gaps and ranking opportunities. • Track share of voice across strategic keyword clusters. • Provide actionable insights to outperform competitors across search surfaces. Analytics, Experimentation & Insights: • Measure performance across organic traffic, rankings, AI citations, and SERP features. • Conduct SEO experiments to validate new ranking opportunities. • Build dashboards and reporting frameworks to communicate insights to leadership. Team Leadership & Collaboration: • Manage and mentor a Senior SEO Specialist. • Guide SEO strategy execution across multiple content teams. • Translate complex SEO insights into clear execution plans for cross-functional stakeholders. • Foster an experimentation culture and continuous learning within the SEO and content teams. SEO Roadmap & Strategic Planning: • Develop quarterly and annual SEO roadmaps aligned with business objectives. • Prioritize initiatives across content strategy, technical SEO, AI search visibility, and automation. • Identify scalable growth opportunities across multiple brands and markets. Who you are & what you’ll need to succeed. • 5+ years of advanced SEO experience in high growth digital environments. • Deep expertise in technical SEO, content strategy, and search intent analysis. • Experience working with large content ecosystems and editorial teams. • Proficiency with SEO platforms such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console. • Strong analytical mindset and ability to translate data into strategic recommendations. AI & Automation Expectations: • Demonstrated experience using AI to improve SEO performance and operational efficiency. • Experience using AI for keyword clustering, SERP analysis, and content optimization. • Familiarity with prompt engineering and LLM assisted research workflows. • Experience experimenting with AI platforms such as ChatGPT, Claude, Gemini, and Perplexity. Preferred Experience: • Experience with programmatic SEO frameworks. • Experience with automation tools such as Zapier, Make, APIs, or Python. • Experience in SEO for SaaS, hosting, or digital product companies. • Familiarity with entity SEO and semantic search optimization. Success Metrics: • Growth in organic search visibility. • Increased share of voice across strategic topical clusters. • Growth in organic traffic and conversions. • AI Overview inclusion rate. • Increased citations across generative AI platforms. • Operational efficiency improvements through AI-driven workflows. Why you’ll love us. • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment. • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. • We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally. • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.

• Develop and execute SEO strategies aligned with client goals and industry trends • Conduct keyword research and competitive analysis to identify ranking and content opportunities • Build SEO roadmaps including technical improvements, content development, and link opportunities • Define and track KPIs such as rankings, organic traffic, engagement, and site performance • Optimize website content including landing pages, service pages, and blog posts • Develop keyword-informed content strategies aligned with search intent • Produce or collaborate on SEO-focused content and integrate structured formats or visual elements to improve engagement • Perform technical SEO audits focusing on site structure, crawlability, indexing, page speed, and Core Web Vitals • Monitor site performance using tools such as Google PageSpeed Insights and other SEO platforms • Configure and maintain reporting dashboards using tools such as Google Analytics 4, Agency Analytics, and Looker Studio • Monitor metrics including keyword rankings, site health, page performance, organic traffic, and engagement • Translate SEO data into clear insights and recommendations for internal teams and client reporting • Recommend improvements to content, keyword targeting, and site structure to improve results • Upload, edit, and optimize website content within CMS platforms such as WordPress • Implement SEO best practices in CMS environments including metadata, internal linking, and content structure • Manage and optimize Google Business Profiles and local listings • Support listing verification and implement local SEO strategies including location-based keywords and citation optimization • Manage multiple client accounts while maintaining quality and timelines

• Write and optimize blog posts, pillar pages, landing pages, and web copy targeting high-value keyword clusters in the procurement and finance space • Structure articles using an "answer-first" framework: lead with a direct, specific answer to the reader's question, then layer in context and depth, optimizing for AI Overviews and answer engines, not just traditional SERPs • Build out topic clusters that comprehensively address the sub-questions a user might have around a given theme, rather than mechanically targeting individual keywords • Refresh and update existing content to improve rankings, incorporate new messaging (e.g., agentic AI, procurement orchestration), and align with current search intent • Write compelling meta titles, H1s, and descriptions that earn clicks, short-form copy matters here as much as long-form • Collaborate with Zip’s SEO/AEO Manager on content briefs, keyword research inputs, and editorial calendars • Work with subject matter experts across product marketing, research, and our advisory team to ensure technical accuracy and depth

• Develop and lead the overall organic search strategy to grow rankings, traffic, and conversions across marketplace, listings, and lead generation properties • Identify growth opportunities through competitive analysis, content gap analysis, and SERP landscape evaluation • Lead technical SEO initiatives including site architecture, crawl optimization, indexation management, internal linking, and Core Web Vitals • Implement and maintain structured data across the site, including schema for listings, products, reviews, and other rich result opportunities • Partner closely with product and engineering teams to ensure SEO requirements are incorporated into development roadmaps and platform decisions • Evaluate site performance through crawling, log analysis, and technical audits to identify opportunities for improvement • Own the strategy and implementation of structured data to improve visibility in rich results and emerging search interfaces • Implement and optimize schemas such as Product, Offer, Review, Organization, FAQ, and other relevant structured data types • Ensure accuracy and consistency of product and listing data across the site to support search engines' understanding of inventory and offerings • Monitor structured data performance and rich result eligibility through Google Search Console and other tools • Develop and manage the organization's strategy for visibility within generative and AI-driven search platforms such as ChatGPT, Perplexity, and Google AI Overviews • Collaborate with content, brand, and paid media teams to strengthen the signals that influence AI visibility, including brand authority, entity relationships, structured data, and comprehensive content coverage • Monitor brand and product presence within AI-generated search responses and establish measurement frameworks to track visibility and share of voice • Translate emerging developments in AI-powered search into actionable strategies for the SEO team and broader marketing organization • Define and manage KPIs for organic search performance, including traffic, rankings, conversions, and revenue impact • Build dashboards and reporting frameworks that communicate results clearly to senior stakeholders • Use platforms such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog to identify insights and guide optimization efforts • Monitor search algorithm changes and evaluate their potential impact on performance