• Develop and lead the overall organic search strategy to grow rankings, traffic, and conversions across marketplace, listings, and lead generation properties • Identify growth opportunities through competitive analysis, content gap analysis, and SERP landscape evaluation • Lead technical SEO initiatives including site architecture, crawl optimization, indexation management, internal linking, and Core Web Vitals • Implement and maintain structured data across the site, including schema for listings, products, reviews, and other rich result opportunities • Partner closely with product and engineering teams to ensure SEO requirements are incorporated into development roadmaps and platform decisions • Evaluate site performance through crawling, log analysis, and technical audits to identify opportunities for improvement • Own the strategy and implementation of structured data to improve visibility in rich results and emerging search interfaces • Implement and optimize schemas such as Product, Offer, Review, Organization, FAQ, and other relevant structured data types • Ensure accuracy and consistency of product and listing data across the site to support search engines' understanding of inventory and offerings • Monitor structured data performance and rich result eligibility through Google Search Console and other tools • Develop and manage the organization's strategy for visibility within generative and AI-driven search platforms such as ChatGPT, Perplexity, and Google AI Overviews • Collaborate with content, brand, and paid media teams to strengthen the signals that influence AI visibility, including brand authority, entity relationships, structured data, and comprehensive content coverage • Monitor brand and product presence within AI-generated search responses and establish measurement frameworks to track visibility and share of voice • Translate emerging developments in AI-powered search into actionable strategies for the SEO team and broader marketing organization • Define and manage KPIs for organic search performance, including traffic, rankings, conversions, and revenue impact • Build dashboards and reporting frameworks that communicate results clearly to senior stakeholders • Use platforms such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog to identify insights and guide optimization efforts • Monitor search algorithm changes and evaluate their potential impact on performance

• Own the global B2B paid search strategy across Google Ads, Microsoft Ads, and other relevant platforms. • Develop and execute a paid search roadmap aligned to MQL, pipeline, and revenue impact, informing and adapting to broader B2B demand generation strategy • Responsible for ongoing keyword, audience, bidding, creative, and landing page optimization to maximize leads, mqls, sqls, qualified pipeline & CAC efficiency • Establish and execute experimentation and testing to continuously improve performance. • Partner with analytics and revenue operations teams to ensure accurate attribution, forecasting, and insight-driven decision-making. • Work closely with Marketing Analytics, Web & Content teams to ensure alignment across messaging, conversion paths, and downstream revenue performance. • Own and manage a significant paid search budget, balancing growth and efficiency while scaling pipeline generation from SEM channel • Lead the evolution of paid search strategy as 1Password scales into new markets & product categories

• Lead holistic search strategy development including traditional SEO, AEO, and AI search optimization to drive full-funnel growth. • Develop strategies to capture and optimize for AI Overviews, Featured Snippets, People Also Ask, zero-click search experiences, and conversational queries. • Drive entity-based optimization strategies to strengthen brand authority and knowledge graph presence. • Partner with content and digital teams to align SEO strategy with E-E-A-T best practices. • Optimize content and technical implementations for AI-driven search environments including generative search engines and large language model (LLM) discovery platforms. • Develop structured data and schema strategies to enhance visibility in rich results, AI summaries, and enhanced SERP features. • Monitor evolving search engine algorithms and AI search trends, proactively adjusting strategy to maintain competitive advantage. • Establish processes for measuring AI search visibility and zero-click performance impact. • Perform and present comprehensive technical, content, competitive, local, and app SEO audits. • Develop SEO functional specifications for technical enhancements, partnering with developers to implement, QA, and UAT updates. • Conduct advanced keyword, topic cluster, and entity research to inform scalable content strategies. • Identify opportunities for content optimization, consolidation, pruning, and authority building. • Collaborate closely with paid search, analytics, UX, product, and development teams to drive integrated search performance. • Present insights and recommendations to internal and client stakeholders, translating complex SEO and AI-search concepts into business-focused outcomes. • Align search strategies with broader omnichannel marketing and digital transformation initiatives. • Take a data-driven approach to measuring SEO and AEO ROI across core business KPIs. • Develop reporting frameworks that account for traditional traffic, zero-click engagement, SERP feature ownership, and AI search visibility. • Leverage automation tools, APIs, AI workflows, and advanced Excel or scripting capabilities to improve efficiency and scalability. • Use reporting and visualization platforms to communicate performance insights and strategic opportunities. • Manage project timelines and deliverables within project management systems (e.g., JIRA), ensuring deadlines and quality standards are met. • Operate effectively in a contractor capacity, managing priorities across multiple accounts while maintaining strategic clarity and execution rigor.

Description Job Description The Digital Performance Coordinator (On-Call) synthesizes SEO/GEO expertise with advanced analytics to transform complex data into actionable growth strategies and maximized ROI. By leveraging AI-driven insights and real-time trend monitoring, this role ensures the brand remains technically optimized and highly visible in an ever-evolving search landscape. This position requires strong written and verbal communication skills, a high degree of professionalism, independent judgment, organizational skills, the ability to multitask, and flexibility as demands and priorities change. This is an exciting role offering excellent opportunities for career growth and the chance to work in a dynamic and collaborative organization. You must have strong client relationship management and project coordination skills and consider yourself a strategic thinker and love SEO and digital analytics, testing and performance optimization. The successful candidate must be comfortable interfacing with clients and proactively speaking up to drive projects forward in a way that is tactful, thoughtful, and collaborative. This role requires effective facilitation and communication abilities, both oral and written, as well as proven client engagement and resiliency skills. As an on-call/freelancer, you might work zero to 30 hours per week, depending on our workload. As a Digital Performance Coordinator (On-Call), you will: - Find the stories within data – finding creative ways to convey complex concepts to teammates and clients with different areas of expertise - Work within a multidisciplinary team that includes Digital Marketers, Content Strategists, User Experience Experts, Developers, and other subject matter experts - Determine performance using data and create data-driven recommendations for enhancements or improvements - Measure the success of SEO/GEO efforts and use data to guide iterative content improvements - Assist in creating strategic, actionable recommendations - Develop automated, easy-to-access dashboards to empower content owners and other stakeholders to make data-driven decisions - Collect website and application metrics - Research user behavior and suggest site and experience optimizations - Set and monitor Key Performance Indicators (KPIs) over the course of a campaign - Conduct competitive analyses, technical/keyword audits while developing SEO/GEO strategies - Stay abreast of AI trends and look for ways to improve efficiency - Suggest content improvements or additions to improve engagement and digital performance - Manage Google algorithm changes and adapting strategy As a Digital Performance Coordinator (On-Call), you will have: Basic Qualifications - Bachelor's degree or equivalent experience - 2+ year’s relevant professional experience with SEO/GEO, analytics tools and data analysis Professional Skills - Proficiency with analytics platforms like Google Analytics, Adobe Analytics, or SiteImprove - Experience creating custom analytics events leveraging a tag management system (ex. Google Tag Manager) - Planned, implemented, and monitored SEO/GEO improvement efforts - Used dashboard tools to represent data (ex. Data Studio, Tableau) - Solid skills with Microsoft Office tools - Experience with additional optimization and SEO tools other than Google Search Console, (ex. Moz, SEMRush and Screaming Frog) - Familiarity with behavioral optimization tools (ex. CrazyEgg, Clarity) - Created digital communications or marketing strategies - Strong oral and written communication skills - Strong attention to detail and the ability to multi-task - Ability to create and lead presentations to clients and stakeholders - Experience advocating for user needs in a way that also meets client priorities - Superior interpersonal skills including courtesy, professionalism, and a cooperative attitude - Ability to work independently and to proactively propose solutions while managing multiple projects simultaneously Job Location(s): This is a remote position (work times may need to align with specific time zones due to client requirements) open to all U.S. citizens. Working at ICF ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future. We can only solve the world's toughest challenges by building a workplace that allows everyone to thrive. We are an equal opportunity employer. Together, our employees are empowered to share their expertise and collaborate with others to achieve personal and professional goals. For more information, please read our EEO policy. We will consider for employment qualified applicants with arrest and conviction records. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process. To request an accommodation, please email Candidateaccommodation@icf.com and we will be happy to assist. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.  Read more about workplace discrimination rights or our benefit offerings which are included in the Transparency in (Benefits) Coverage Act. Candidate AI Usage Policy At ICF, we are committed to ensuring a fair interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.  However, we understand that some candidates may require accommodation that involves the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at candidateaccommodation@icf.com. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.   Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position based on full-time employment is: $67,355.00 - $114,503.00 Nationwide Remote Office (US99)