This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Evoplay зростає і шукає крутих Media Buyers 🚀. Ми працюємо з iGaming вертикаллю, але відкриті до фахівців із Nutra, Dating, Betting та інших ніш. Якщо ти кайфуєш від цифр і оптимізації — нам точно буде про що поговорити 😉 - 2+ роки досвіду закупівлі трафіку в In-App рекламних мережах (AppLovin, Unity Ads, Vungle, Chartboost, IronSource, Mintegral, Liftoff тощо); - Розуміння моделей закупівлі: CPI, CPA, CPM, CPC; - Уміння читати аналітику — від ROAS, ROI та LTV до retention, cohort-аналізу, payback period; - Досвід роботи з MMP (Mobile Measurement Partners) — AppsFlyer, Adjust, чи подібними; - Розуміння фанелу користувача (install → registration → purchase → retention); - Вміння оптимізувати кампанії під KPI (ROI, CPA, CPI, ROAS). 💡 Технічні та аналітичні навички: - Впевнене володіння Excel / Google Sheets (пивоти, формули, візуалізація даних); - Базові знання Google Analytics 4 / Firebase / Appsflyer dashboards; - Уміння працювати з креативами (тестування, аналіз CTR, CVR, eCPI); - Розуміння A/B-тестування та побудови гіпотез; - Навички звітування та аналізу даних (щоденний/тижневий перформанс, джерела, креативи). 🎯 Чим ти будеш керувати: - Закупівля трафіку для мобільних застосунків у Play Market та App Store; - Ведення переговорів та запуск кампаній у In-App сітках; - Налаштування, оптимізація та контроль ефективності рекламних кампаній; - Постійний моніторинг метрик і досягнення KPI; - Пошук і тестування нових джерел трафіку; - Спільна з командою розробка та впровадження маркетингових стратегій. Qualifications - 2+ роки досвіду закупівлі трафіку в In-App рекламних мережах; - Розуміння моделей закупівлі: CPI, CPA, CPM, CPC; - Уміння читати аналітику; - Досвід роботи з MMP; - Розуміння фанелу користувача; - Вміння оптимізувати кампанії під KPI. Requirements - Впевнене володіння Excel / Google Sheets; - Базові знання Google Analytics 4 / Firebase / Appsflyer; - Уміння працювати з креативами; - Розуміння A/B-тестування; - Навички звітування та аналізу даних. Benefits - 20 робочих днів оплачуваної відпустки на рік; - 22 дні оплачуваних лікарняних; - Медичне страхування; - Дисконтна програма для співробітників; - Курси, self-learning бібліотеку та можливості для розвитку; - Програму внутрішньої ротації; - Гнучкий графік роботи (початок з 8:00 до 11:00).

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights. This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs. Qualifications - Bachelor’s Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations) - Must have 1+ years hands-on experience optimizing online/digital advertising campaigns - Must have 1+ years of analytics/reporting experience Requirements - Work closely with the Account Management and Sales team(s) to create audience targeting strategy and achieve set ROI goals - Determine target audience demographics and settings - Deploy engaging ad creative strategy - Manage day-to-day campaign performance and identify real-time trends - Participate in client advertising performance discussions - Attention to detail is a must - Knowledge of digital marketing trends is essential Benefits - The annualized base salary for this role will range between $29,700 and $61,000 - Base compensation is reflective of many factors, including market, education level, skills, certifications, and experience - Variable compensation may be applicable based on the role Company Description USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth-focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, we provide essential journalism, local content, and digital experiences to audiences and businesses.

• Establish viable opportunities – through probing and solutions based questions • Contact prospective customers – engage directly with prospects through phone, email or other desk-based methods (such as LinkedIn messaging) • Evaluate quality of leads – qualify and score the viability of an interested lead by assessing the need, timing, upcoming & current investment plans • Identify key stakeholders – map key stakeholders within each prospective customer • Inform prospects - of Belden’s solutions and gauge interest in offerings • Score opportunities - Assess information gathered and score opportunities per a defined set of criteria (MEDICC Criteria: Metrics, Economic Buying Influencer, Decision Process, Identified Pain, Coach, Competition) • Implement and maintain lead generation strategies – design lead generation strategies based on pre-funnel performance from the Customer Relationship Management tool (Salesforce.com) • Handover scheduled leads - schedule a meeting and seamlessly hand off sales-qualified opportunities to our sales representatives for further discovery • Ensure continuous improvement - collaborate with marketing and sales to assess lead and opportunity quality, incorporate feedback and refine reach out processes as needed • Identify patterns of success and build efficiencies into efforts

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Paid Social Specialist to manage and optimize Meta campaigns for multiple brands. In this role, you’ll collaborate closely with marketing and creative teams to build campaigns that drive measurable impact and continuously improve performance. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys balancing campaign execution with strategic insights. Qualifications - 2–3+ years of Meta Ads experience (Facebook / Instagram) - Experience managing multiple brands and $10K–$100K+ monthly ad budgets (agency experience strongly preferred) - Proficiency with Looker Studio or similar reporting tools - Intermediate Excel / Google Sheets skills - Strong verbal and written English communication skills - Ability to work EST business hours Requirements - Build, implement, and optimize paid social campaigns across Facebook and Instagram - Manage and allocate advertising budgets effectively to maximize ROI - Conduct A/B testing on creatives, copy, and audience targeting strategies - Monitor campaign performance and provide data-driven insights and recommendations - Collaborate with creative teams to develop engaging ad content - Stay up to date on platform updates, trends, and paid social best practices - Leverage audience segmentation and retargeting strategies to improve campaign performance - Generate and present reports on key performance metrics and optimization opportunities - Provide weekly reporting and insights, sharing recommendations with managers via Slack - Support client presentation decks as needed - Collaborate with broader marketing teams to align campaigns with overall strategy Benefits - Work with multiple brands and diverse campaigns - Own campaign performance across Facebook and Instagram - Collaborate with creative and strategy teams to test and scale winning ideas - Gain exposure to high-growth accounts with significant ad budgets - Opportunity to expand into cross-channel media and strategic planning Who Thrives in This Role? - Data-driven marketers who love testing and optimization - Performance-focused specialists who enjoy scaling campaigns - Collaborative team players who communicate clearly with stakeholders - Curious marketers who stay ahead of paid social trends and platform changes