This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We’re looking for a Paid Social Specialist to manage and optimize Meta campaigns for multiple brands. In this role, you’ll collaborate closely with marketing and creative teams to build campaigns that drive measurable impact and continuously improve performance. This role is ideal for someone who thrives in a fast-paced, data-driven environment and enjoys balancing campaign execution with strategic insights. Qualifications - 2–3+ years of Meta Ads experience (Facebook / Instagram) - Experience managing multiple brands and $10K–$100K+ monthly ad budgets (agency experience strongly preferred) - Proficiency with Looker Studio or similar reporting tools - Intermediate Excel / Google Sheets skills - Strong verbal and written English communication skills - Ability to work EST business hours Requirements - Build, implement, and optimize paid social campaigns across Facebook and Instagram - Manage and allocate advertising budgets effectively to maximize ROI - Conduct A/B testing on creatives, copy, and audience targeting strategies - Monitor campaign performance and provide data-driven insights and recommendations - Collaborate with creative teams to develop engaging ad content - Stay up to date on platform updates, trends, and paid social best practices - Leverage audience segmentation and retargeting strategies to improve campaign performance - Generate and present reports on key performance metrics and optimization opportunities - Provide weekly reporting and insights, sharing recommendations with managers via Slack - Support client presentation decks as needed - Collaborate with broader marketing teams to align campaigns with overall strategy Benefits - Work with multiple brands and diverse campaigns - Own campaign performance across Facebook and Instagram - Collaborate with creative and strategy teams to test and scale winning ideas - Gain exposure to high-growth accounts with significant ad budgets - Opportunity to expand into cross-channel media and strategic planning Who Thrives in This Role? - Data-driven marketers who love testing and optimization - Performance-focused specialists who enjoy scaling campaigns - Collaborative team players who communicate clearly with stakeholders - Curious marketers who stay ahead of paid social trends and platform changes

• Manage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms. • Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, Spend • Conduct deep data analysis to guide bidding, segmentation, and creative testing • A/B test ad copy, audience strategies, and keyword sets to uncover performance drivers • Research new keyword opportunities and emerging SEM trends • Document learnings and present structured reporting to leadership • Collaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiatives

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in crypto/web3 to lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives. This role is responsible for: - Designing and managing a structured testing roadmap - Evaluating new platforms - Optimizing early-stage performance - Identifying scalable opportunities that can evolve into core acquisition channels In this role, you will act as the bridge between growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products. This is a fully remote position. Qualifications - 5+ years of hands-on performance marketing experience - Experience in consumer tech products with a focus on transactional goals - Proven track record running structured tests, pilots, or growth experiments - Experience with nontraditional or emerging platforms is a strong plus - Comfortable with analytics tools, attribution models, and performance metrics - Strong communication skills to simplify complex learnings for stakeholders - Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch - Crypto native and/or crypto/web3 experience required Requirements - Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels - Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming) - Partner closely with our in-house creative team to develop and test new formats for emerging channels - Drive continuous campaign improvement through rigorous KPI analysis, testing, and optimization - Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis - Align with brand, lifecycle, and product marketing to connect learnings across the funnel - Turn test learnings into repeatable frameworks, best practices, and internal documentation - Present insights, trends, and recommendations to stakeholders in a clear, structured way - Additional duties and responsibilities as assigned Benefits - Fully remote position - Opportunity to work in a dynamic, fast-paced, and feedback-driven environment - Chance to add value from day one in an incredibly visible role

• Own and optimize Google Ads and YouTube campaigns focused on lead generation • Develop and refine campaign structures based on intent, geography, and performance data • Conduct ongoing search term analysis and implement strong negative keyword strategies • Monitor Auction Insights, impression share, and competitive positioning • Lead keyword research, write high-performing ad copy, and align creative with optimized landing pages to drive conversions • Drive campaign structure development, A/B testing, and automation strategy to maximize performance • Use GA4 and Google Search Console to analyze performance trends and surface opportunities • Evaluate performance based on true CPA and signed cases, not just CPL • Track lead flow and monitor lead quality across platforms • Partner with the intake team to identify trends and recommend improvements to lead targeting and ad strategies • Lead landing page improvements and conversion-rate optimization efforts • Own PPC reporting, including weekly and monthly performance and lead-quality reports, and ensure accurate data collection across campaigns • Organize and analyze marketing data using tools like GA4, Looker Studio, and Excel • Manage external lead generation partners by coordinating assets, sharing feedback, and tracking lead results • Provide strategic input on budget allocation and channel mix to the Growth Marketing Director • Mentor junior team members and contribute to PPC best practices, testing frameworks, and team knowledge-sharing