• Own day-to-day social media strategy and execution across priority platforms. • Establish and maintain a consistent posting cadence aligned to consumer savings rituals, mail moments, and seasonal value. • Develop content pillars that reinforce smart savings, immediate wins, and habitual engagement. • Actively manages and engages with the community across social platforms through comments, DMs, etc. • Drive measurable traffic from social into Clipp.com, email capture, and promotional activations. • Manage creator and influencer partnerships, including coordination, content delivery, and performance tracking across paid campaigns and organic partnerships. • Monitor social performance and optimize content based on engagement, traffic, and conversion insights, ensuring social content supports broader consumer and growth initiatives. • Provide regular performance reporting at defined cadences, sharing results against KPIs, key learnings, and optimization opportunities to inform future social and community strategy. • Stay current on platform trends, tools, and best practices to ensure relevance and effectiveness. • Other duties as assigned.

• Gain hands‑on experience building content and shaping channel strategies • Write, edit, and create content that aligns with brand voice and channel norms • Monitor conversations, moderate engagement, and practice social listening using Sprinklr • Support customer, employee, and executive advocacy initiatives • Assist with insights, reporting, and presentations to explain what’s working and what’s not • Learn how brands prepare for sensitive moments and apply sound judgment during crises

• Build and scale Eve's customer advocacy program, transforming satisfied users into visible champions through case studies, testimonials, video content, and referrals • Own and grow Eve's social media presence on Instagram, Facebook, TikTok, and LinkedIn with content by plaintiff lawyers, for plaintiff lawyers that regularly resonates with our target audience • Source 20+ pieces of customer content per quarter across formats — video testimonials, case studies, social posts, webinar speakers, and co-marketing opportunities • Create a signature customer awards program that generates earned media, social proof, and amplification opportunities • Develop scalable systems for identifying, recruiting, and activating referenceable customers while ensuring seamless handoffs to Sales and Customer Success • Design social content strategies that elevate customer voices, showcase their wins, and position Eve customers as the most innovative plaintiff attorneys in the country • Track and report on pipeline influence, advocacy participation, social media growth, content production, and referral conversions • Partner with Marketing, Customer Success, and Sales to equip teams with customer stories and advocacy assets that accelerate pipeline and retention

• Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement. • Lead social media engagement strategies for executive leadership and board members to position Make-A-Wish as a nonprofit thought leader. • Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns. • Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns. • Support and activate influencer engagement and virtual fundraising initiatives—including online auctions, sweepstakes, and digital campaigns—in partnership with the Director, Digital & Social, to maximize reach and revenue for brand and corporate campaigns and initiatives. • Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations. • Build and maintain cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices. • Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines and partner requirements. • Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events. • Ensure consistency, compliance, and impact of brand and sponsor-generated content. • Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth. • Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership. • Supervise the Manager, Social Media, providing mentorship and professional development. • Manage agency relationships and contracts for social marketing campaigns. • Identify emerging platforms, tools, and trends to expand reach and engagement. • Perform additional job-related duties as assigned.