• Build and scale Eve's customer advocacy program, transforming satisfied users into visible champions through case studies, testimonials, video content, and referrals • Own and grow Eve's social media presence on Instagram, Facebook, TikTok, and LinkedIn with content by plaintiff lawyers, for plaintiff lawyers that regularly resonates with our target audience • Source 20+ pieces of customer content per quarter across formats — video testimonials, case studies, social posts, webinar speakers, and co-marketing opportunities • Create a signature customer awards program that generates earned media, social proof, and amplification opportunities • Develop scalable systems for identifying, recruiting, and activating referenceable customers while ensuring seamless handoffs to Sales and Customer Success • Design social content strategies that elevate customer voices, showcase their wins, and position Eve customers as the most innovative plaintiff attorneys in the country • Track and report on pipeline influence, advocacy participation, social media growth, content production, and referral conversions • Partner with Marketing, Customer Success, and Sales to equip teams with customer stories and advocacy assets that accelerate pipeline and retention

• Define and evolve the national social media strategy to drive fundraising, mission delivery, and brand engagement. • Lead social media engagement strategies for executive leadership and board members to position Make-A-Wish as a nonprofit thought leader. • Serve as the primary social media contact for national brand partners, leading strategic planning and high-impact campaigns. • Act as a social media advocate across the organization, ensuring integration into partnerships, initiatives, and campaigns. • Support and activate influencer engagement and virtual fundraising initiatives—including online auctions, sweepstakes, and digital campaigns—in partnership with the Director, Digital & Social, to maximize reach and revenue for brand and corporate campaigns and initiatives. • Cultivate relationships with influencers and content creators to amplify fundraising campaigns and brand activations. • Build and maintain cross-functional relationships with chapters and internal teams; advise and train chapter practitioners on best practices. • Oversee Make-A-Wish America’s presence across Facebook, Instagram, LinkedIn, YouTube, TikTok, Threads, and X. • Direct teams and agencies in creating, curating, publishing, and managing content aligned with brand guidelines and partner requirements. • Spearhead innovative content strategies, including live coverage of wishes, campaigns, and events. • Ensure consistency, compliance, and impact of brand and sponsor-generated content. • Establish KPIs, monitor analytics, and implement continuous improvement to maximize ROI and audience growth. • Design and manage enterprise-level social media dashboards, delivering actionable insights to leadership. • Supervise the Manager, Social Media, providing mentorship and professional development. • Manage agency relationships and contracts for social marketing campaigns. • Identify emerging platforms, tools, and trends to expand reach and engagement. • Perform additional job-related duties as assigned.

• Own and evolve Upwork’s social media strategy • Define how social drives discovery, relevance, and credibility • Lead, coach, and develop an established team • Establish clear goals, performance expectations, and development plans • Build a test-and-learn culture • Ensure social content is creatively strong, culturally relevant, platform-native, and performance-minded • Partner closely with Brand, Content, Communications, SEO, Influencer Marketing, and Paid Media teams

• Shape and execute social strategies that reflect the unique voice of each game we publish • Turn sparks into stories. Make content that travels, from quick TikToks and GIFs to reactive posts that tap into cultural moments • Plan ahead while staying agile, building smart calendars and systems that give creativity room to move fast • Grow and nurture communities across Discord, Steam, Reddit, and beyond, turning engagement into genuine connection • Listen deeply to players and creators, surfacing insights that guide how we communicate and evolve • Experiment boldly, track what resonates, and use data to fuel the next viral idea