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VIZX International

International Staffing Solutions Recruiter Jobs in Kenya

Performance Marketing Manager

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 51-200H1B No SponsorCompany SiteLinkedIn

Location

Kenya

Posted

129 days ago

Salary

0

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Performance Marketing Manager

VIZX International

• Own paid acquisition strategy across all VizX portfolio companies and brands. • Develop scalable growth strategies aligned with each brand's unique goals, customer journey, and revenue targets. • Partner with business leaders and marketing stakeholders to establish KPIs, forecasting models, and growth plans. • Identify new acquisition opportunities, channels, audiences, and market segments to accelerate growth. • Manage and optimize media budgets to maximize ROAS, CAC, LTV, pipeline generation, and overall business impact. • Monitor campaign performance and proactively identify opportunities to improve efficiency and scale results. • Create and oversee a robust testing roadmap across creative, audience targeting, landing pages, messaging, offers, and channel mix. • Develop iterative optimization frameworks that continuously improve campaign performance. • Present performance insights, forecasts, and growth opportunities to executive leadership. • Collaborate with brand leaders, creative teams, content teams, and marketing operations to execute growth initiatives.

Job Requirements

  • 5–7 years of experience in performance marketing, growth marketing, demand generation, or paid media leadership.
  • Proven success developing and executing customer acquisition strategies that drive measurable revenue growth across multiple brands, business units, or product lines.
  • Experience managing large and complex paid media budgets with accountability for performance, efficiency, and return on investment.
  • Demonstrated ability to allocate, forecast, and optimize marketing spend across multiple channels, campaigns, and business objectives.
  • Deep expertise across Meta, Google Ads, LinkedIn, TikTok, YouTube, and other paid acquisition platforms.
  • Strong understanding of attribution modeling, conversion tracking, analytics, customer journeys, and performance measurement.
  • Proven experience building and scaling acquisition funnels while improving CAC, ROAS, pipeline generation, and customer lifetime value.
  • Expertise in developing testing roadmaps and experimentation frameworks across audiences, creative, landing pages, offers, messaging, and channel mix.
  • Ability to identify growth opportunities, uncover performance insights, and translate data into actionable acquisition strategies.
  • Experience presenting performance results, forecasts, and investment recommendations to executive leadership.
  • Strong analytical and strategic thinking skills with the ability to balance long-term growth initiatives and day-to-day performance management.
  • Comfortable operating in a fast-paced, multi-brand environment with competing priorities and complex business objectives.
  • Exceptional communication, leadership, and stakeholder management skills.
  • Experience managing agencies, vendors, or internal performance marketing teams is highly preferred.

Benefits

  • Base salary, with performance incentives and bonus opportunities that can significantly increase total compensation.

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