This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Marketing Analyst is a high-performing and highly visible role whose primary mission is to provide key business and performance intelligence to executive management that enables accurate, efficient, and optimal financial management. The Marketing Analyst II will be responsible for performance analysis across various growth channels including: - Paid search - Paid social - Partner/affiliate - Direct mail This role is ideal for someone who thrives in a fast-paced environment, enjoys solving complex problems, and can translate data into actionable insights. You’ll also own ad operations ensuring pixels, events, tags, and instrumentation are accurate, privacy-compliant, and robust. Specifically, the Marketing Analyst II will work with other team members and business partners to: - Gather, manipulate, research, and understand data - Employ this data to inform spending decisions and campaign optimizations This role involves synthesizing insights from multiple sources—including: - Campaign performance - Customer behavior - Market trends to inform budget allocation, optimize marketing spend, and enhance campaign effectiveness across digital and traditional channels. Qualifications - Bachelor’s Degree in Business Analytics, Data Science, Operations Research, Industrial Engineering, Economics, or a related quantitative field - 3+ years of relevant work experience in a data-centric role (e.g. product analytics, business intelligence, investment banking, financial/risk modeling, pricing, management consulting, etc.) - 2+ years of marketing analyst experience - 2+ years experience using R or Python in an analytical environment and an excellent understanding of SQL - Experience in ad platform data and event management (Google ads, Meta) - Experience with Google Tag Manager Requirements - Solid understanding of marketing concepts and marketing performance measurement concepts - Comfortable working in a fast-paced environment - Excellent communication and presentation skills, including the ability to synthesize large sets of data into key findings - Ability to methodically execute complex computational processes accurately and efficiently in a time-sensitive environment - High levels of intellectual curiosity and a strong desire to explore and understand business concepts and problems - Technical ability to maintain, execute, and enhance the models on the model platform - Business acumen to understand, synthesize, and present the results to management - Creativity, critical thinking, initiative, and problem-solving skills - Willingness and interest in independently learning and researching new or better possible ways to model or answer analytical problems - Interest in and appreciation for a position that grants exposure to multiple levels of modeling and analysis across finance, credit, financial planning, and accounting - Attention to detail - Drive to perfection - Ability to solve problems individually by exhausting all available resources - A motivated individual able to work alone as well as in groups - Ability to multi-task and manage tight deadlines - Strong written, verbal, and interpersonal skills - Focus on efficiency improvements and automation - Understanding of data structures and ability to quickly learn new databases and tools Company Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description CNO Financial Group is hiring a Senior Social Media Marketing Analyst to be responsible for monitoring and responding to activity on social and web platforms to support the Consumer & Worksite business functions at CNO. This role supports day-to-day community engagement; manages content creation; analyzes trends related to CNO’s digital brand presence; and contributes recommendations to further brand engagement across CNO’s portfolio of brands. The Sr Social Media Marketing Analyst also supports brand integrity and risk management by moderating conversations, handling escalations, and partnering with internal teams to address compliance, reputational, and customer related issues. This role collaborates cross functionally to plan and execute social, marketing, and public relations initiatives while ensuring consistent brand voice and audience appropriate messaging. This is your opportunity to shape how our brands show up every day. You’ll own community engagement across social platforms, blending thoughtful content creation with real‑time audience interaction, trend analysis, and brand risk awareness. You’ll collaborate closely with marketing, PR, and compliance partners, using judgment, empathy, and data to guide conversations and protect brand integrity. As a Senior Social Media Marketing Analyst, your responsibilities will include: - Monitor and support agent and community compliance on social platforms by reviewing activity against established guidelines, following defined review and escalation processes, and partnering with internal teams for appropriate follow‑up. - Manage day‑to‑day social community interactions, including questions, feedback, escalations, and sentiment, to ensure a consistent, positive, and on‑brand experience. - Monitor social channels for brand, reputational, and public‑relations risks, exercising sound judgment and escalating issues in alignment with established guidelines and internal partners. - Provide end‑to‑end social media support for prospects, customers, and recruits, balancing customer care, community engagement, and brand voice expectations. - Draft, publish, and engage with content across social media channels, adapting brand messaging into clear, empathetic, and platform‑appropriate responses and short‑form content. - Identify trends, risks, and opportunities through ongoing community and performance monitoring, and share insights and recommendations with internal stakeholders. - Identify and propose content opportunities across digital channels, and support content calendar management through coordination, editing, approvals, and CMS publishing. - Partner with internal teams, external vendors, and contract writers to support timely delivery of high‑quality written and visual content aligned with brand standards. Qualifications - Bachelor’s degree in Advertising, Marketing, Public Relations, Communications, Journalism, or equivalent experience required - 5 years of experience in Major social media advertising platforms (Facebook, LinkedIn, Instagram, TikTok a must) and with Content Management System (CMS) and digital content platforms. Requirements - Demonstrate strong knowledge of social media platforms, digital content best practices, measurement techniques, and emerging web, search, and social trends. - Support community management efforts, including moderation, engagement, escalation handling, and basic sentiment analysis. - Apply sound judgment and follow detailed workflows when managing sensitive, high‑visibility, or compliance‑related social interactions. - Leverage a solid understanding of marketing and public relations principles to support planning and execution of related initiatives. - Create and adapt clear, effective content using strong writing, copy adaptation, and grammar skills, with practical knowledge of hashtags, link tracking, and KPIs. - Provide high‑quality customer service to internal and external stakeholders while representing the brand in public‑facing digital environments. - Collaborate effectively with senior leaders and external partners using strong interpersonal, problem‑solving, and analytical skills. - Manage multiple priorities independently in a fast‑paced environment while staying highly organized, deadline‑driven, and proficient in Microsoft Excel, Word, PowerPoint, CMS platforms, and basic HTML/CSS. Benefits - Medical insurance - Dental insurance - Vision insurance - 401(k) retirement plan with company match - Short-term & long-term disability insurance - Paid time-off and corporate holidays - Paid parental leave - Company paid life insurance

• Works with marketing Strategy, DIM (Digital and Integrated Marketing), Technology, Data partners and other operations teams in support of inbound or outbound marketing initiatives (or related marketing data) • Implements traditional direct marketing campaigns and customer centric communications including marketing incentives • Implements and supports existing, new or changing inbound, real-time marketing interaction strategies and rules which leverage marketing database systems and processes • Uses Real-Time Interaction Management applications and/or Campaign Generation file tools (i.e. HCL Unica, Salesforce, Pega) and Structured Query Language (SQL) to create targeted marketing campaign files and deliver the data to the appropriate channels whether that is an outbound communication or a real time inbound channel interaction • Transfers data to and from internal and external partners and systems for campaign implementation • Provides direct marketing campaign decision support and develops comprehensive campaign requirements/specifications • Confirms accurate and complete understanding of requirements and seek clarification where needed • Designs, builds, audits (quality control), and executes marketing campaigns and fulfillment to specifications within expected timeframes • Ensures marketing offers are provided to downstream operational systems • Acts as a data expert as part of the banks Data Governance requirements • Creates campaign waterfall reports and explains/discusses with key stakeholders • Identifies campaign audience members that are eligible for campaign offer fulfillment • Ensures correctness and quality of campaigns to ensure the right message is delivered to the right person • Monitors and tracks systems and marketing interaction performance using established key metrics and performance indicators • Reviews ongoing outcomes of business logic/strategy and next best action presentment and disposition volumes and metrics

• Own our tracking & measurement setup end-to-end: Design and maintain our marketing tracking stack across GTM (client and server-side), GA4, and marketing pixels. Ensure that new campaigns, features, and landing pages are measurable from day one. • Ensure reliable attribution in a consent-driven environment: Understand how CMPs and consent mechanisms impact attribution, event tracking, and campaign performance, and align tracking with both legal and technical constraints. • Analyze marketing performance beyond platform dashboards: Evaluate ROAS, MER, CAC, and contribution margin, connect campaign performance to backend revenue and subscription behavior, and conduct deeper analysis such as cohorts and CLTV. • Improve the webshop funnel through data-driven analysis: Identify conversion drop-offs, quantify revenue impact, segment performance by traffic source, device, and campaign, and support CRO initiatives with structured analysis. • Build reliable marketing data models and reporting: Use SQL and dbt to model marketing data, maintain consistent metric definitions, and deliver reporting that stakeholders can confidently use for decision-making.