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Lightspeed DMS

We handle the systems that power your business.

Marketing Operations Analyst

Marketing OperationsMarketing OperationsOtherRemoteSeniorTeam 501-1,000Since 1984H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

81 days ago

Salary

$75K - $82.4K / year

Seniority

Senior

Bachelor Degree3 yrs expEnglishSQL

Job Description

Marketing Operations Analyst

Lightspeed DMS

• Serve as the HubSpot admin and expert, owning configuration, workflows, automation, and best practices across the platform • Own the Salesforce–HubSpot integration and serve as the marketing thought leader on Salesforce solution design — working with our dedicated SF admin team to ensure campaigns, data structures, and reporting serve the business • Drive a consistent MQL–SQL methodology and funnel reporting across HubSpot, Salesforce, and PowerBI — giving marketing, BDRs, and leadership a shared view of pipeline performance and conversion at every stage • Develop and refine attribution methodologies that connect marketing program spend, campaign activity, and BDR outbound to pipeline and bookings; partner with leadership on planning and performance tracking • Act as the strategic partner and ambassador across Marketing, BDR, Sales Operations, CS Operations, and Revenue Operations — translating business needs into operational solutions and ensuring alignment on shared processes and definitions

Job Requirements

  • 3–5 years in Marketing Operations, Revenue Operations, or a similar B2B SaaS role
  • HubSpot administration required — deep hands-on experience with workflows, automation, and HubSpot-Salesforce integration; Salesforce campaign management and reporting proficiency
  • Strong analytical skills with experience building funnel reporting, attribution models, and dashboards across HubSpot, Salesforce, and PowerBI or similar
  • Experience with BDR/SDR performance tracking, lead routing, and lead-to-opportunity conversion optimization
  • Familiarity with sales engagement platforms (Outreach, HubSpot Sales, Gong Engage, or similar), data enrichment tools, and the broader MarTech stack.

Benefits

  • Competitive salary
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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