brightwheel

Title: SEO Lead Location: United States Department: Marketing Employment Type Full time Location Type Remote Compensation - $98K – $150K • Offers Equity Compensation & Benefits At brightwheel, we reward people who make things happen. Our compensation is benchmarked against similar-stage growth companies, with ranges set by function, level, and location. Final offers reflect experience and expertise, and your recruiter can walk you through the range for your region. Equity & Ownership Many roles include equity, giving you the chance to share in the long-term success you help create. Benefits & Well-Being We design our benefits to help you (and your family) live well, stay healthy, and keep growing. While specifics vary by region, we typically offer: - Comprehensive medical, dental, and vision coverage - Generous paid parental leave - Flexible PTO so you can recharge when you need it - Local retirement or savings plans (e.g., 401(k) in the U.S.) We’re committed to pay equity and to building a diverse, inclusive workplace where everyone can do their best work and feel supported along the way. Job Description: Our Mission and Opportunity Early education is one of the most important determinants of childhood outcomes, a critical support for working families, and a $175B market that remains underserved by modern technology. Brightwheel is the largest, fastest growing, and most loved platform in early ed, trusted by millions of educators and families every day. We are a three-time Cloud 100 company, backed by top investors including Addition, Bessemer, Emerson Collective, Lowercase Capital, Notable Capital, and Mark Cuban. Our Team Our team is passionate, talented, and customer-focused. We embody our Leadership Principles in our work and culture. We are a distributed team with remote employees across every US time zone, as well as select offices in the US and internationally. Who You Are We're looking for an experienced SEO Manager to own and scale our non-paid traffic and lead generation strategy full-time. This is a senior individual contributor role — you'll independently design and execute a full-stack SEO/GEO program at a time when we're scaling content production aggressively and navigating a rapidly evolving AI search landscape, from Google's core updates to the rise of ChatGPT, Gemini, and AI Overviews as primary discovery surfaces. This is a hands-on role. You will own SEO and Generative Engine Optimization (GEO) strategy end-to-end — from technical audits and keyword architecture to large-scale AI-assisted content production, AEO (Answer Engine Optimization), and AI citation/visibility tracking — directly impacting our high-intent traffic and MQL targets. You are a systems thinker who understands how SEO fits into a broader demand generation engine, and who treats AI search visibility (citations, Share of Voice, Visibility Score) as seriously as traditional rankings. You are deeply analytical, highly adaptable, and comfortable operating in fast-moving, ambiguous environments. You monitor algorithm and AI search shifts closely, recalibrate quickly, and bring external best practices into the team. You have independently managed complex SEO programs without relying heavily on engineering or content teams to drive results, and you know how to balance aggressive content scale against content quality and E-E-A-T — you don't chase page-count vanity metrics at the expense of pipeline impact. What You'll Do - Own and execute SEO and GEO/AEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets - Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers - Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments), and run a content freshness/refresh program alongside net-new production - Own AI citation and visibility tracking (e.g., via Profound or similar platforms) across Google AI Overviews, ChatGPT, Gemini, and other LLM surfaces — monitoring Visibility Score, Share of Voice, and citation volume/share by page and workstream, and benchmarking against competitors - Implement technical AEO foundations — structured data/schema markup, entity optimization, FAQ markup, llms.txt, and other machine-readability improvements — to increase citation likelihood in AI-generated answers - Design and optimize comparison, pricing, and decision-style content, and adapt landing experiences (e.g., homepage) as AI referral traffic patterns shift toward broader, top-of-funnel category queries - Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly, including guarding against AI Overview cannibalization and content-farm/E-E-A-T risk as production scales - Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals - Identify, scope, and champion new SEO/GEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch - Build and present clear performance reporting and strategic recommendations to senior stakeholders, including recurring scorecard/MBR-style reviews connecting SEO/GEO work to pipeline and revenue - Coach and share best practices with internal team members on SEO and AI-search functional skills What You've Done - 5–8+ years of SEO experience, ideally in B2B SaaS or a high-growth consumer tech environment - Proven track record independently managing complex, end-to-end SEO programs with measurable impact on organic traffic and pipeline - Deep expertise in technical SEO, content strategy, and AEO/GEO (AI search/LLM citation optimization) - Hands-on experience with AI citation and visibility tracking tools (e.g., Profound, Ahrefs Brand Radar, or similar) and a clear point of view on Share of Voice, Visibility Score, and citation-share metrics - Experience implementing structured data/schema, entity optimization, and emerging machine-readability standards (e.g., llms.txt) to improve AI citation performance - Experience managing high-volume content production workflows, including AI-assisted content at scale, balanced against content freshness/refresh strategy and E-E-A-T/quality standards - Strong analytical skills — comfortable pulling and synthesizing data from GA4, Search Console, SEMrush/Ahrefs, Profound, and CRM to drive decisions - Demonstrated ability to independently structure strategic recommendations and present to senior leadership with minimal direction - Strong cross-functional collaborator — viewed as a thought partner by growth, product, and content peers - Demonstrated ability to work independently in a remote, full-time environment Brightwheel is committed to creating a diverse and inclusive work environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

• Start and own new ventures end to end, from the first idea to product-market fit and into scale. • Discover what customers truly need, build the first version, and get it in front of real people quickly. • Prove the business behind each bet: the value to customers, the model, and the economics that make it worth growing. • Build hands-on, using AI and modern tooling to prototype, learn, and raise what a small, focused team can accomplish. • Work directly with our CEO and executive team, set the vision and drive outcomes visible at the Board level. • Recruit, inspire, and grow the team around the ventures that take off.

• Own the tech stack and teams that run operations at Brightwheel • Lead our established technical systems architecture and admin teams, redesigning our GTM stack for efficiency in an AI-first world. • Personally own and drive select high-priority workstreams and initiatives directly, not solely through delegation. • Deliver impactful, company-wide capabilities that improve business outcomes and drive key decisions, while supporting our businesses’ operating cadence. • Manage a team of managers and individual contributors across functions, stepping in directly wherever the situation requires it. • Drive AI-native transformation across every function you own, including hands-on build where appropriate.

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets • Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers • Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments) • Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly • Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals • Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch • Build and present clear performance reporting and strategic recommendations to senior stakeholders • Coach and share best practices with internal team members on SEO functional skills

• Lead the Sales Operations function for Brightwheel’s Expansion business — which covers our emerging product lines including curriculum, professional development, and financial products — managing a team of 2 to start • Partner cross-functionally with Expansion business owners, Sales leadership, PDE, and Finance to define priorities, align on strategy, and translate analytical output into operational decisions. • Contribute to strategy — not just execution. Help GTM leadership think through how the Expansion function should evolve: what to build, in what sequence, and with what resources. Bring a point of view on how to structure go-to-market motions when selling multiple products to the same customer. • Design and implement scalable processes and playbooks that support the full Expansion sales motion — from lead routing and scoring to rep workflow, handoff design, and post-sale coordination. • Design and ship lead scoring models and value-based routing frameworks using product signals, behavioral data, and firmographic inputs from Salesforce, Gong, and Clay. • Build AI-driven analytical workflows — automated closed-loss analysis, Gong transcript classification, distribution QA, account segmentation — that run without manual intervention. • Run the Expansion funnel analytics cadence: connect rate diagnostics, close rate analysis, ICP development, and rep performance benchmarking. • Present in WBRs, MBRs, and exec forums; represent the Expansion Revenue Operations function with clarity and confidence.

• You are primarily responsible for Education (Experience Curriculum) analytics — driving GTM insights, retention, and financial analysis for our curriculum subscription/ecommerce business — while helping optimize the broader customer journey across Post-Sales. • Meet regularly with Education stakeholders to deeply understand their data needs and translate metrics and analyses into actionable recommendations that drive business impact. • Develop and maintain core Education and Post-Sales data models and pipelines using SQL and dbt — including subscription/ecommerce data — to ensure data accuracy and reliability for all reports. • Build, automate, and maintain dashboards and reports in our BI tools (Sigma + Tableau) to track key Education retention, GTM insights, and customer-health KPIs for the Education and leadership teams. • Own and maintain weekly business review (WBR) source files and underlying pipelines, ensuring business leaders receive validated, goal-aligned reports.

• Design and build cross-cutting AI services • Own the end-to-end product loop as a hybrid PM+Eng+Data builder • Create shared abstractions and tooling for AI • Shape our data and system architecture so AI can stitch together longitudinal signals • Lead by example in AI-augmented engineering

• Ensure customers continue to get exceptional value from brightwheel and remain loyal, long-term customers • Retain revenue through consultative engagement, digging into each customer’s needs and recommending the right products and solutions • Understand every customer’s goals and priorities, and translate them into strategic recommendations that drives retention, product adoption and overall satisfaction • Leverage your brightwheel product knowledge to lead meaningful customer conversations and help customers maximize their brightwheel experience • Partner with internal leadership teams to resolve customer escalations and deliver timely and effective Voice of Customer feedback • Call, email and text our current customers to assess brightwheel engagement, identify challenges, drive resolutions, and secure their commitment to staying on brightwheel • Test and pilot new outreach tactics to boost retention and increase the value customers get from brightwheel

• Own and execute SEO strategy across website and content channels, directly impacting high-intent traffic and MQL targets • Drive and manage large-scale content production (2K+ pages/month target) using AI-powered workflows, with a focus on high-intent audiences — ECE directors, franchise operators, and childcare providers • Build and optimize content hubs targeting high-value search categories (e.g., state compliance, childcare management, billing & payments) • Monitor and adapt to major algorithm changes (Google core updates, AI search shifts from ChatGPT/Gemini) and recalibrate strategy and targets accordingly • Independently lead cross-functional planning sessions with content, product, and analytics teams to align on traffic and conversion goals • Identify, scope, and champion new SEO/AEO opportunities — from keyword strategy and technical SEO to AI citation optimization — and drive from concept to launch • Build and present clear performance reporting and strategic recommendations to senior stakeholders • Coach and share best practices with internal team members on SEO functional skills

• Own outcomes end-to-end. Take responsibility for turning high-leverage opportunities into shipped, adopted capabilities with clear measurement, iteration loops, and sustained improvement—not one-time launches. • Define the AI technical direction for your organization. • Drive build-versus-buy decisions. Recommend when to partner on models and tooling versus when to build differentiated capabilities. • Lead by implementation. Rapidly prototype and ship reference implementations to prove feasibility. • Help build the paved highway. Contribute shared foundations—evaluation harnesses, retrieval and context patterns, safety guardrails, observability, and developer experience. • Raise the bar across your organization. Mentor senior and staff engineers, lead design reviews for your teams, and help establish standards for quality and safety.