PandaDoc is looking for a creative and data-driven B2B marketer to join our Paid Media team, part of the broader Demand Generation + Lifecycle org, as our Paid Social Manager. You will own paid social strategy and performance, driving influenced qualified pipeline and revenue in our core markets. You’ll manage strategy, execution, and agency partnership. This role steps into an established, scaled paid social program with meaningful budget and executive visibility- with clear opportunity to evolve strategy, test new approaches, and shape its next phase of growth. You will work cross-functionally with Design, Web, Campaigns, Sales, and our external agency to identify new growth opportunities and drive measurable results for the business. This is a high-impact role for someone who is both analytical and creative. Someone who can run the engine and improve it. In this role, you will: - Own paid social strategy, execution, and performance across LinkedIn, Meta, and emerging platforms. - Manage and allocate budget to optimize performance and meet business goals. - Serve as the primary internal owner of the paid social agency relationship. - Drive innovation in our paid social strategy, experiment with new creative approaches, and stay at the forefront of social trends demonstrated through creation and ownership of an experimentation roadmap. - Coordinate with cross-functional teams, including designers, copywriters, and product marketing to ensure cohesive campaign execution. - Identify gaps in creative, messaging, or landing pages and proactively propose new testing ideas - Improve reporting frameworks and work with Data/RevOps to strengthen visibility into pipeline impact - Report/prove efficacy of tactics spanning the funnel, including those not directly tied to short-term revenue. About you: - You have worked in digital marketing for 3+ years, experience (B2B SaaS strongly preferred) - Deep expertise in LinkedIn Ads and Meta Ads; experience with additional platforms (Reddit, Quora, TikTok, etc.) is a plus. - Strong analytical skills; comfortable working in GA4 (or similar), BI tools (e.g., Hex, Tableau), and CRMs (Salesforce, HubSpot). - Understands how paid social contributes to pipeline and revenue. - Experienced managing meaningful budgets and making data-driven tradeoffs. - Confident leading cross-functional conversations and managing agency partners. - Excellent spoken and written English. The annual OTE is up to 120-150k (base/bonus combined) Company Overview: PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com Company Culture: We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team. Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. Check out our LinkedIn to learn more. Benefits: Employees may be able to purchase company stock (or receive annual bonuses) Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year. PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law. Application Deadline: 4/10/2026

• Launch and manage campaigns with precision, ensuring accuracy in trafficking, targeting, pacing, and delivery. • Proactively monitor delivery and performance to ensure full revenue realization, minimize under delivery, and identify optimization or upsell opportunities. • Serve as a trusted post-sale partner to clients and agencies, providing proactive communication, troubleshooting assistance, and campaign performance insights. • Develop and refine effective and scalable processes that improve turnaround times, reduce errors, and enhance cross-functional collaboration. • Deliver clear, data-driven reporting for internal and external use that demonstrates ad performance, communicates revenue opportunities, and supports ad product initiatives.

• Develop and own the global demand generation strategy, directly aligned to revenue and pipeline targets across large enterprise accounts. • Build and execute integrated, multi-channel campaigns spanning paid media, email, content syndication, executive events, and emerging channels — all designed to reach and resonate with senior enterprise buyers • Translate product positioning and messaging into compelling campaigns that engage C-suite and VP-level decision-makers across every stage of the buying journey. • Design high-converting landing pages and lead capture experiences that maximize conversion rates among enterprise audiences. • Partner with sales and product marketing to drive shared pipeline accountability and integrated execution across the GTM organization. • Plan and manage paid campaigns across Google, LinkedIn and other relevant platforms to drive qualified traffic and leads. • Evaluate and test third-party channels (e.g. email sponsorships) to expand reach and lead acquisition. • Own channel-level CAC and ROI — every demand dollar is accountable. • Lead the strategy and execution of 1:1 and 1:few ABM programs targeting senior leadership within top enterprise and strategic accounts. • Collaborate with sales and field marketing to build multi-touch, personalized campaigns for priority accounts that penetrate buying committees at the VP and C-level and accelerate deal cycles. • Develop clear account plans in partnership with Sales; orchestrate multi-channel programs that multi-thread into executive stakeholders across infrastructure, data, AI, and line-of-business teams. • Drive innovation around account intelligence, intent signals, executive personalization, and creative outreach to senior decision-makers. • Support trade shows, executive roundtables, CIO/CTO dinners, and virtual experiences with integrated digital programs that enhance engagement and pipeline outcomes. • Partner with Marketing Ops to ensure rigorous campaign tracking, multi-touch attribution, and funnel reporting are in place and trusted. • Analyze performance on a weekly, monthly, and quarterly cadence — continuously optimizing programs based on what the data says, not what feels right. • Manage demand generation budget allocations to maximize ROI and support pipeline goals. • Work with Marketing Ops to refine and tune ICP definitions, MQL scoring models, and intent-based targeting to ensure focus on high-value enterprise accounts.

• Lead end-to-end strategy and execution of Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns • Design campaign architecture across match types (broad, phrase, exact) and campaign types (auto vs. manual) • Oversee product targeting, category targeting, and audience-based campaigns • Manage large-scale ad accounts across multiple ASINs, product lines, and marketplaces (US, UK, EU, etc.) • Conduct advanced keyword research using tools such as Helium 10, DataDive, Brand Analytics, and Search Term Reports • Identify high-value competitor ASINs and build data-driven product targeting strategies • Develop and maintain comprehensive negative keyword lists to reduce wasted spend • Lead bid strategy across placements (top of search, product pages, rest of search) • Apply time-of-day, seasonal, and performance-based bid adjustments • Manage and pace daily and monthly budgets to maximize share of voice and ROI • Own key advertising metrics: ACoS, TACoS, ROAS, CTR, CVR, impressions, and new-to-brand sales • Pull, analyze, and act on Search Term Reports to continuously harvest converting keywords • Track organic vs. paid rank to measure the halo effect of ad spend on BSR • Deliver clear, insightful weekly and monthly performance reports to clients and stakeholders • Build and maintain a clean, scalable account structure across portfolios with budget caps • Develop and enforce naming conventions and campaign organization standards • Manage advertising across multiple client accounts and marketplaces simultaneously • Identify and execute growth opportunities tied to new product launches, deal events (Prime Day, Black Friday, Cyber Monday), and seasonal trends • Develop full-funnel advertising strategies that align with client business goals • Provide guidance and training to junior PPC specialists • Contribute to the development of SOPs, best practices, and internal playbooks • Stay current with Amazon Advertising updates, policy changes, and industry trends