• Drive the strategy for the self-serve experience: You'll translate high-level growth goals (e.g., "Increase Trial-to-Paid Conversion by 25%") into a prioritized backlog of experiments and features. • Funnel Optimization: Obsessively monitor the user journey using Amplitude or Mixpanel. Identify drop-off points and run rapid A/B tests to smooth the path from discovery to expansion. • Monetization Strategy: Partner with Product to test pricing gates and self-serve pathways, and credit-based systems to ensure a frictionless "swipe-to-pay" experience. • End-to-End Lifecycle Strategy: Map customer journeys and define key stages (onboarding, activation, habit formation, expansion). Build multi-channel automated flows (email, in-app triggers, Slack notifications) to move users through these stages. • Usage-Based Nurture: Use product data to identify highly active users and deploy automated, personalized triggers (emails, in-app notifications) to guide them toward paid tiers. • Onboarding & Activation: Define the "Aha!" moment for Tonic Fabricate and build the in-app checklists, tooltips, and welcome series that ensure users find value in their first session. • Hyper-Personalization: Build and refine audience segments using behavioral and usage data to deliver personalized product education and milestone triggers. • PQL Identification: Instrument the platform to identify high-intent users and "Product Qualified Leads" (PQLs). • The "Sales Bridge": Create a seamless hand-off between self-serve paths and our sales team, identifying when a user belongs to a target enterprise account and surfacing that intent to our GTM teams. • Expansion Loops: Identify and implement "viral" features, such as team invitations or shared workspaces, to drive growth within organizations. • DAU (Daily Active Users): Driving consistent, high-intent usage of Fabricate. • Conversion Rate: Improving the % of free users who transition to paid self-serve seats. • Pipeline Generated: Identifying and qualifying enterprise-level opportunities from the self-serve pool.

Role Description We are looking for an AI Automation & GTM (Go-to-Market) Specialist across all LATAM to help implement AI-driven solutions across multiple businesses. This role focuses on identifying opportunities to automate workflows, improve marketing performance, and accelerate go-to-market (GTM) execution using AI tools and automation platforms. You will work directly with the founder across several companies, acting as a hands-on AI operator and strategic problem solver. The ideal candidate has a strong combination of AI automation skills and marketing/GTM experience, with the ability to analyze business processes, identify opportunities for automation, and implement practical AI-driven solutions. This role requires someone who is creative, self-driven, and comfortable working independently, while proactively suggesting ways to improve operations, marketing, and growth through AI. Key Responsibilities - Analyze business workflows and identify opportunities to implement AI and automation across operations and marketing processes - Build AI-powered landing pages and marketing funnels - Use AI tools to optimize marketing copy, messaging, and content - Implement automation systems to streamline repetitive business tasks - Support go-to-market (GTM) initiatives using AI-driven marketing strategies - Build or deploy AI automations, agents, or workflows that improve efficiency and growth - Assist with product launches and user acquisition strategies using AI - Research and test new AI tools, automation platforms, and emerging technologies - Document processes and create repeatable AI-driven workflows across multiple companies Qualifications - Proven experience implementing AI automation in business or marketing workflows - Strong understanding of AI-driven marketing and GTM strategies - Experience creating AI-powered landing pages, funnels, and marketing content - Proficiency with AI tools and automation platforms (examples include ChatGPT, Claude, Zapier, Make, OpenAI APIs, etc.) - Experience building AI workflows, automations, or AI agents - Ability to analyze business operations and identify opportunities for automation and optimization - Experience using AI to support user acquisition, paid growth, or product launches - Highly self-driven and proactive, with the ability to work independently - Strong problem-solving mindset and comfort experimenting with new AI technologies - Excellent communication and documentation skills Nice to Have - Experience building AI-powered growth systems or marketing automations - Familiarity with AI content generation, AI copywriting, and AI funnel optimization - Experience launching products or scaling paid user acquisition using AI - Background in growth marketing, product marketing, or startup operations Benefits - USD Salary - Ability to work remotely

• Partner daily with Channel Managers (Paid, SEO, Email) to find the "win." • Analyze lead-to-close velocity, identify where high-value leads are dropping off, and build the feedback loop that tells Marketing exactly which leads the Q-Team actually wants. • Build and operationalize the models that track the "Liquid Web Journey"—from a $50 VPS signup to a $2,000 Dedicated Cluster. • Use data to find the "Upgrade Triggers." • Own the measurement for A/B tests and funnel experiments.

• Lead End-to-End Payments Strategy: Define and articulate a clear and compelling vision for Koronet Payments, aligning it with the company’s overall strategic objectives. • Product Pricing: Design and implement a cohesive pricing strategy that maximizes product attach conversion, usage, and lifetime value. • Champion Koronet Payments Internally: Be the advocate for Koronet Payments across the organization, ensuring company-wide alignment on its significance and driving enthusiasm for its potential. • Build payments-specific go-to-market motion: Define the zero-to-one go-to-market plan that details how Koronet Payments is sold, marketed, and introduced throughout the customer lifecycle. • Integrate payments into the sales and implementation process. • Equip the sales, marketing, and customer success teams with materials, tools, and training to effectively sell and position Koronet Payments. • Define and track payments KPIs: Establish, monitor, and own the primary KPIs for Koronet Payments, including attach rate, penetration, and customer lifetime value. • Utilize data and analytics to measure performance, identify opportunities for growth, and make informed strategic decisions. • Drive product innovation via customer feedback: Be the primary liaison between customers and the product team, ensuring customer feedback influences the product roadmap. • Actively partner with key accounts to drive successful adoption and gather critical feedback, ensuring they become champions for Koronet Payments.