Manager, Lifecycle Marketing – Provider Network

MarketingMarketingOtherRemoteSeniorTeam 1-10Since 2013H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

97 days ago

Salary

$120K - $160K / year

Seniority

Senior

4 yrs expEnglish

Job Description

Manager, Lifecycle Marketing – Provider Network

BetterHelp

• Develop and execute lifecycle marketing programs that support provider acquisition, onboarding, activation, engagement, retention, and reactivation. • Design segmented and personalized messaging strategies tailored to different provider cohorts (e.g., tenure, specialty, activity level, performance indicators). • Partner with Product, Clinical, Provider Operations, and Brand teams to align lifecycle campaigns with product updates, policy changes, educational initiatives, and business priorities. • Build automated workflows and behavioral triggers that guide providers through key lifecycle stages and encourage healthy platform engagement. • Run A/B tests and multivariate experiments to optimize messaging, timing, channel mix, and engagement strategies. • Analyze campaign performance and provider behavior data to identify friction points, churn signals, and engagement opportunities. • Support the development and maintenance of a provider lifecycle roadmap that drives measurable improvements in retention, satisfaction, and long-term value. • Collaborate with Analytics to develop dashboards and reporting that surface actionable insights related to provider activation, engagement, and churn. • Ensure communications reflect BetterHelp’s mission, clinical integrity, and commitment to provider well-being. • Stay current on lifecycle best practices, CRM tools, and marketplace engagement strategies to continuously improve the provider experience.

Job Requirements

  • 4–7 years of experience in CRM, lifecycle marketing, or related fields.
  • Experience working in two-sided marketplaces, subscription businesses, or high-growth consumer or platform environments preferred.
  • Strong understanding of customer/provider journey mapping, segmentation, and lifecycle optimization.
  • Demonstrated experience driving engagement and retention strategies.
  • Hands-on experience with modern ESPs and marketing automation platforms (e.g., Iterable, Salesforce Marketing Cloud, Braze, Klaviyo, etc.).
  • Comfort working with behavioral and operational data to inform decision-making.
  • Strong analytical mindset with experience interpreting dashboards and translating insights into execution.
  • Experience running A/B tests and performance optimization across one or more channels (email, SMS, push, in-app).
  • Strong cross-functional collaboration skills; experience partnering with Product, Operations, Analytics, and Brand teams.
  • Familiarity with privacy regulations and communication compliance best practices (e.g., GDPR, CAN-SPAM, TCPA).
  • Experience engaging professional audiences (e.g., clinicians, contractors, service providers) is a plus.

Benefits

  • Remote work with regular in-person bonding experiences sponsored by the company
  • Competitive compensation
  • Holistic perks program (including free therapy, employee wellness, and more)
  • Excellent health, dental, and vision coverage
  • 401k benefits with employer matching contribution
  • The chance to build something that changes lives – and that people love
  • Any piece of hardware or software that will make you happy and productive
  • An awesome community of co-workers

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