• Onboard new clients and provide structured guidance through our educational and software ecosystem. • Facilitate regular coaching sessions to ensure clients are progressing, staying accountable, and implementing key strategies. • Break down complex brokerage and trading concepts into actionable steps that drive client confidence and execution. • Identify client roadblocks, troubleshoot issues, and coordinate with internal teams as needed. • Maintain detailed records of client milestones, ensuring a high level of personalized support. • Foster a positive, motivating environment that empowers clients to achieve their goals.

• Own the Growth Strategy End-to-End • Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization • Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features • Balance short-term growth opportunities with long-term product quality, trust, and user value • Lead & Scale High-Impact Product Teams • Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement • Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making • Foster a culture of experimentation, customer empathy, and accountability for results • Ensure teams are empowered to move fast while maintaining high product quality • Drive User-Centered Monetization • Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value • Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience • Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion • Champion Experimentation & Data-Informed Decision Making • Establish experimentation as a core operating principle across the growth organization • Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions • Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance • Executive & Cross-Functional Leadership • Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle • Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company • Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization • Represent growth priorities and tradeoffs clearly and credibly at the executive level

• Develop and execute growth strategies to drive new customer acquisition across Reddit, Facebook Groups, and other digital platforms. • Lead the execution of branded community spaces, ensuring alignment with overall brand strategy. • Experiment with and optimize various growth channels and tactics to achieve measurable results. • Monitor and engage with online communities to foster brand loyalty and advocacy while maintaining brand integrity. • Create and test compelling content and campaigns that resonate with our target audience and drive engagement. • Identify and collaborate with influencers and key community members to amplify our reach and impact. • Analyze performance data and metrics to inform decision-making and optimize growth strategies. • Stay ahead of industry trends and best practices in growth hacking and digital marketing. • Work closely with cross-functional teams, including product, engineering, and customer service, to align growth initiatives with overall business goals.

• Planning and execution of growth loops • Create hypotheses, run A/B tests, and build experiment roadmaps to optimize acquisition, activation, and retention • Design growth funnels integrating paid media, marketing automation, and CRM • Performance and acquisition • Manage Google Ads, Meta Ads, LinkedIn Ads, YouTube and Display campaigns with focus on CPL, CPQL and ROI • Build multi-channel journeys: Ads → Landing Page → Automation → CRM • CRO and conversion journey • Optimize landing pages, forms and CTAs using heatmaps, analytics and tests • Create segmented remarketing flows by funnel stage and lead profile • Data analytics and automation • Monitor metrics in GA4, HubSpot, Hotjar, and Data Studio • Create dashboards and performance reports, automating insights for fast decision-making • Marketing–Sales integration • Connect growth to the commercial operation (HubSpot, SDRs, AEs) to measure CPL → SQL → Revenue • Support ABM campaigns, partnerships and combined inbound/outbound strategies • Test cycle management • Define hypotheses, measure results, document learnings and scale what works.