• Produce written B2B content based on provided briefs and guidelines; • Create content across multiple formats, including: - Blog posts and articles - LinkedIn posts - Case studies and simple customer stories - Landing pages and ebook copy • Adapt technical and business topics into clear, structured, and easy-to-understand content; • Revise and optimize content based on feedback; • Ensure consistency with Tenchi’s tone of voice and messaging; • Deliver content on time and maintain a steady production pace.

• Create social-first content end to end: concept → script → shoot → edit → publish → learn. • Develop, manage, and execute a dynamic content calendar across TikTok, Instagram, YouTube, X, LinkedIn, and emerging platforms, optimized by channel. • Translate Acorns’ mission, products, and everyday customer moments into relatable, scroll-stopping storytelling. • Build and evolve repeatable content formats (hooks, series, visual language) that scale. • Stay deeply plugged into culture, trends, and platform behavior—and move fast when something’s working. • Experiment relentlessly with tone, pacing, structure, and formats to improve retention, saves, shares, and conversation. • Capture and create a mix of: • UGC-style, in-house content • Educational explainers that don’t feel like ads • Behind-the-scenes moments (team, product, culture) • Trend-driven and reactive formats • CEO led content • Real customer moments • Partner with Marketing, Creative, Product, and Comms to turn strategy into content experiments—not overbuilt campaigns. • Engage directly with our community through comments, replies, stitches, and duets, helping social feel participatory, not broadcast. • Analyze performance and double down on what resonates, prioritizing learning and impact over polish. • Scope and manage creators as needed for social content and partnerships.

• Assist in writing and editing content for monthly emails, newsletters, and educational materials. • Repurpose content for email, web, social, and print channels with guidance from senior marketing leadership. • Draft basic educational materials such as FAQs, explainer sheets, and borrower or partner summaries. • Support the creation of marketing assets used by loan officers and referral partners. • Help maintain content version control and ensure materials reflect updated guidelines and compliance requirements. • Support the setup, testing, and deployment of marketing campaigns within CRM and automation tools. • Assist with tracking campaign performance and organizing reports for leadership review. • Help maintain project timelines, content calendars, and asset inventories. • Coordinate with creative, compliance, and operations partners to keep deliverables on schedule. • Assist with creating basic loan officer collateral, including email templates, social posts, and event resources. • Respond to loan officer marketing requests with direction from senior team members. • Help maintain the marketing library used by loan officers for outreach. • Support field teams by ensuring materials are updated, compliant, and easy to access. • Assist with research on industry trends, competitor content, and audience behavior. • Help organize marketing programs that support sales, product education, and consumer awareness. • Prepare drafts and supporting materials for webinars, workshops, CE presentations, and advisor education initiatives. • Ensure all materials follow compliance guidelines and brand standards.

• Generating images using AI tools and transforming them into short-form videos. • Following detailed instructions and creative briefs to produce platform-ready content.