CAST

• Help city teams produce smart and compelling editorial content for their podcast and newsletter, and social media accounts • Find compelling and timely pitches for the daily podcast, social, and newsletter content • Write the daily newsletter on assigned days with voice, humor, clarity, and relevance • Prep for podcast conversations with the host and Executive Producer • Edit episodes using Descript • Produce ads to be included in podcast episodes

• Own acquisition and subscriber journey. • Define the user journey to drive paid subscription conversion onsite and via email. • Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition. • Develop robust lifecycle communications including welcome, retention, and winback series. • Partner with the City Cast membership manager to develop and run ad hoc membership campaigns across email, website, social and podcast messaging. • Partner with editorial and audience teams to promote subscriber benefits such as original paywalled content, member events, swag, etc. • Write or closely direct copy for all acquisition touchpoints including website, newsletter in-podcast CTAs. • Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth. • Translate data into clear recommendations and share findings with key stakeholders. • Stay current on industry best practices around personalization, segmentation, and platform capabilities.

• Own the number. Deliver and exceed annual advertising and sponsorship revenue across City Cast’s multi-platform network. • Own the sales process end-to-end. Run a disciplined motion from prospecting through close to renewal: pipeline, deal review, pricing, negotiation, and handoff. • Lead from the front. Bring an active network of advertiser and agency relationships and use it - opening doors, carrying the City Cast story into priority pitches, and personally closing strategic business alongside the team. • Translate strategy into execution across local, regional, and national. Partner with the CCO on strategy and operationalize distinct motions across single-market, regional, and national buys. • Lead, coach, and elevate the team. Bring out the best in our existing distributed sales team through hands-on coaching, mentorship, and clear expectations. Cultivate a high-performance culture where top performers grow their careers here. • Drive forecasting and budgeting rigor. Own weekly pacing, monthly and quarterly forecasts, annual budgeting, and pipeline health. • Operationalize the sales playbook. Refine the packaging, pricing, pitch narrative, and collateral that wins business. • Partner across the org to level up what we sell. Work closely with client success, ad ops, and marketing to evolve and maximize product offerings. • Own key relationships. Lead executive-level relationships with priority advertisers, holding companies, and agency partners, and serve as the escalation point on top accounts. • Read the market and modernize the org. Track competitive activity and category trends, surface intel to the CCO, and own CRM discipline, sales tooling, and responsible AI adoption. • Show up in our markets. Travel to City Cast markets throughout the year to build relationships with local sellers and partners. Expected travel is approximately 20% (subject to change).

• Own City Cast's audience and revenue data end-to-end • Define and steward relevant metrics with leadership • Collaborate with various teams to build a robust data ecosystem • Maintain and wrangle analytics dashboards from multiple data sources • Design tailored dashboards for different audiences • Forecast audience growth and support finance and sales forecasts • Develop first-party data strategy • Deliver clear insights to staff through reports and presentations • Use AI tools to enhance data work • Support investigations and decisions with analysis

• Work with city-based sales executives for intake, scheduling, client communication, and post-campaign reporting for podcast, newsletter, and social advertising • Manage all post-sale campaign elements, including ownership across kick-off calls, production, launch and reporting • Maintain ad planner and communicate with staff responsible for ad creative • Manage post-sale ad tools within platforms such as megaphone, Sanity, and Instagram, as well as be able to troubleshoot • Ensure that all deadlines for ad assets are met for both the advertisers and the city teams • Ensure city teams are notified and aware of expectations and requirements for each campaign in a clear and timely manner • Proactively identifies opportunities for account growth, renewal & upsell • Outstanding communication, organization, and project management skills with obsessive attention to detail • Takes pride in delivering exceptional customer service

• Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social • Identify opportunities for AI integration across lifecycle workflows • Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition • Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc. • Maintain clear project plans to translate to the larger team • Identify key audience segments to track and target • Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health • Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders • Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth • Translate data into clear recommendations and share findings with key stakeholders

• Complete daily post-production duties for two City Cast cities in two different time zones. • Edit podcast episodes for video and audio using Adobe Premiere and Autopod. • Repair audio by running audio files through iZotope RX to address reverb, plosives, and background noise as needed. • Provide feedback and flag issues to city teams, such as overly choppy Descript edits or poor audio quality from remote recordings. • Edit podcast ads for video and audio using Descript, Premiere, and Izotope, as needed. Potentially edit video ads for social media down the line. • Prepare previously aired episodes to be re-run using Audition. • Work within our CMS and ESP to build and schedule newsletters and articles, ensuring that the copy (written and edited by others) and photos are presented clearly for the reader. • Create episode thumbnails in Canva, including sourcing screenshots from Riverside, removing backgrounds, and building out the graphic. • Schedule episodes to our hosting/distribution platform and video episodes to the city teams’ YouTube pages.

• Write a weekly City Cast Twin Cities newsletter with a clear point of view and a strong, engaging voice. • Research and report on your beat, developing sources and staying ahead of trends. • Write thoughtful, upbeat copy featuring good news, local tips, or special recommendations that leave readers feeling informed and inspired. • Collaborate closely with the City Cast Twin Cities team and work with the Executive Producer through the editing process to sharpen structure, clarity, and impact. • Take photos and source photos to craft a more visually interesting newsletter. • Meet consistent deadlines and maintain high editorial standards. • Bonus: Discuss your reporting and recommendations on the City Cast Twin Cities podcast when appropriate.

• Manage scheduling and communication with podcast hosts across the City Cast network about their appearances on the show • Communicate episode prep expectations with city teams across the City Cast network, ensuring every guest arrives ready • Coordinate the weekly pitch process: remind city teams of submission deadlines, send pitches to the show’s host for selection, and relay decisions back to the team • Review weekly interview prep and provide light editorial feedback • Occasionally vet pitches from listeners, including preinterviewing guests outside the City Cast network • Produce episode recordings in Riverside • Edit episodes in Descript for editorial clarity and narrative flow, flagging potential social clips and noting cuts that will carry through to the video version • Edit podcast video in Adobe Premiere using Autopod • Edit and mix audio in Adobe Creative Suite, applying Izotope effects for professional, polished sound • Write and finalize show notes and episode title options, adapting both for each of the 14 city feeds • Create episode thumbnails in Canva, including sourcing screenshots from Riverside, removing backgrounds, and building out the graphic • Upload and schedule each episode to the CityCastUSA YouTube channel, including thumbnail, title, show notes, and playlist management • Schedule each episode across 14 distinct Megaphone feeds weekly, customizing titles for each feed with careful attention to detail • Conduct a final QC listen-through of the audio version and a review of the YouTube upload before each episode goes live • Create social clips from podcast episodes for YouTube Shorts, TikTok, Instagram, and Facebook • Write compelling captions and apply thoughtful tagging strategy tailored to each platform • Handle all video editing for social content, optimizing format and pacing for each channel • Serve as the primary point of contact for Your City Could Be Better listeners through our dedicated email account and social channels • Engage and activate our audience across platforms, fostering a community of people who care deeply about their cities

• Design, adapt, update, and modify brand assets across social, video, web, email, events, swag and marketing campaigns • Adapt creative concepts across formats and cities with consistency and polish • Work closely with our Senior Graphic Designer to adapt the existing visual brand and style • Occasionally support basic social and video ad creative, including layouts optimized for motion and performance • Create and effectively manage a workflow for handling design requests across multiple stakeholders and competing priorities • Build and maintain reusable templates and toolkits • Organize and maintain City Cast’s design system, including asset management, documentation, and access • Apply and uphold City Cast’s visual brand consistently across all platforms and markets • Serve as a trusted partner to Editorial, Marketing, Revenue, and city teams