CAST

• Own City Cast's audience and revenue data end-to-end • Define and steward relevant metrics with leadership • Collaborate with various teams to build a robust data ecosystem • Maintain and wrangle analytics dashboards from multiple data sources • Design tailored dashboards for different audiences • Forecast audience growth and support finance and sales forecasts • Develop first-party data strategy • Deliver clear insights to staff through reports and presentations • Use AI tools to enhance data work • Support investigations and decisions with analysis

• Work with city-based sales executives for intake, scheduling, client communication, and post-campaign reporting for podcast, newsletter, and social advertising • Manage all post-sale campaign elements, including ownership across kick-off calls, production, launch and reporting • Maintain ad planner and communicate with staff responsible for ad creative • Manage post-sale ad tools within platforms such as megaphone, Sanity, and Instagram, as well as be able to troubleshoot • Ensure that all deadlines for ad assets are met for both the advertisers and the city teams • Ensure city teams are notified and aware of expectations and requirements for each campaign in a clear and timely manner • Proactively identifies opportunities for account growth, renewal & upsell • Outstanding communication, organization, and project management skills with obsessive attention to detail • Takes pride in delivering exceptional customer service

• Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back • Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social • Identify opportunities for AI integration across lifecycle workflows • Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition • Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc. • Maintain clear project plans to translate to the larger team • Identify key audience segments to track and target • Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health • Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders • Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth • Translate data into clear recommendations and share findings with key stakeholders

• Complete daily post-production duties for two City Cast cities in two different time zones. • Edit podcast episodes for video and audio using Adobe Premiere and Autopod. • Repair audio by running audio files through iZotope RX to address reverb, plosives, and background noise as needed. • Provide feedback and flag issues to city teams, such as overly choppy Descript edits or poor audio quality from remote recordings. • Edit podcast ads for video and audio using Descript, Premiere, and Izotope, as needed. Potentially edit video ads for social media down the line. • Prepare previously aired episodes to be re-run using Audition. • Work within our CMS and ESP to build and schedule newsletters and articles, ensuring that the copy (written and edited by others) and photos are presented clearly for the reader. • Create episode thumbnails in Canva, including sourcing screenshots from Riverside, removing backgrounds, and building out the graphic. • Schedule episodes to our hosting/distribution platform and video episodes to the city teams’ YouTube pages.

• Write a weekly City Cast Twin Cities newsletter with a clear point of view and a strong, engaging voice. • Research and report on your beat, developing sources and staying ahead of trends. • Write thoughtful, upbeat copy featuring good news, local tips, or special recommendations that leave readers feeling informed and inspired. • Collaborate closely with the City Cast Twin Cities team and work with the Executive Producer through the editing process to sharpen structure, clarity, and impact. • Take photos and source photos to craft a more visually interesting newsletter. • Meet consistent deadlines and maintain high editorial standards. • Bonus: Discuss your reporting and recommendations on the City Cast Twin Cities podcast when appropriate.

• Manage scheduling and communication with podcast hosts across the City Cast network about their appearances on the show • Communicate episode prep expectations with city teams across the City Cast network, ensuring every guest arrives ready • Coordinate the weekly pitch process: remind city teams of submission deadlines, send pitches to the show’s host for selection, and relay decisions back to the team • Review weekly interview prep and provide light editorial feedback • Occasionally vet pitches from listeners, including preinterviewing guests outside the City Cast network • Produce episode recordings in Riverside • Edit episodes in Descript for editorial clarity and narrative flow, flagging potential social clips and noting cuts that will carry through to the video version • Edit podcast video in Adobe Premiere using Autopod • Edit and mix audio in Adobe Creative Suite, applying Izotope effects for professional, polished sound • Write and finalize show notes and episode title options, adapting both for each of the 14 city feeds • Create episode thumbnails in Canva, including sourcing screenshots from Riverside, removing backgrounds, and building out the graphic • Upload and schedule each episode to the CityCastUSA YouTube channel, including thumbnail, title, show notes, and playlist management • Schedule each episode across 14 distinct Megaphone feeds weekly, customizing titles for each feed with careful attention to detail • Conduct a final QC listen-through of the audio version and a review of the YouTube upload before each episode goes live • Create social clips from podcast episodes for YouTube Shorts, TikTok, Instagram, and Facebook • Write compelling captions and apply thoughtful tagging strategy tailored to each platform • Handle all video editing for social content, optimizing format and pacing for each channel • Serve as the primary point of contact for Your City Could Be Better listeners through our dedicated email account and social channels • Engage and activate our audience across platforms, fostering a community of people who care deeply about their cities

• Design, adapt, update, and modify brand assets across social, video, web, email, events, swag and marketing campaigns • Adapt creative concepts across formats and cities with consistency and polish • Work closely with our Senior Graphic Designer to adapt the existing visual brand and style • Occasionally support basic social and video ad creative, including layouts optimized for motion and performance • Create and effectively manage a workflow for handling design requests across multiple stakeholders and competing priorities • Build and maintain reusable templates and toolkits • Organize and maintain City Cast’s design system, including asset management, documentation, and access • Apply and uphold City Cast’s visual brand consistently across all platforms and markets • Serve as a trusted partner to Editorial, Marketing, Revenue, and city teams

• Design and implement an onboarding program and ongoing coaching cadence for city-level Audience Development Managers that sets them up for success • Create a library of actionable tools, templates, and training materials supporting core tactics such as localized PR, partnerships, sponsorships, event activations, local advertising, grassroots marketing, etc • Own the national marketing strategy across the network and translate it into frameworks cities can apply locally to create effective local marketing plans, goals, and budgets • Serve as strategic advisor and trusted coach to city teams, helping them navigate challenges and maximize opportunities • Foster a culture of experimentation, shared learning, and continuous improvement across the network, while creating mechanisms for cross-pollination of ideas—identifying what's working, making it replicable, and spreading it across markets • Own national marketing programs, identifying key network-wide campaign moments and developing beneficial partnerships that could expand our reach and add value to our brand • Work in partnership with Chief Creative Officer on strategic planning, creative initiatives, brand development and aligning marketing results to overall network goals • Develop strategic and innovative brand initiatives to grow and retain members, alongside our membership team • Build out a thoughtful annual marketing plan that leverages what we’ve learned to date, building out key “tentpole” moments across the year and driving local and national efforts around them • Oversee paid digital marketing efforts determining the right combination of full-time and outside resources needed to effectively reach our goals • Oversee annual marketing budget, tracking spend and reallocating funds strategically as needed • Establish a system for reporting on marketing performance and surfacing insights to city teams and leadership • Lead a small marketing team with vision, ensuring each team member is focused effectively and developing professionally • Clarify roles and goals of HQ team and localized marketing contributors to ensure operational efficiency and brand cohesion • Deepen the entire organization’s understanding and integration of marketing across all teams, in order to tap into the bubbling creativity of the full staff • Keep up with trends in podcast and newsletter marketing, surfacing and integrating new ideas, industry best practices, and technological disruptions on a regular basis • Maintain a culture of collaboration, direct communication, and honest feedback, in line with City Cast’s values

• Write a weekly City Cast Seattle newsletter with a clear point of view and a strong, engaging voice. • Research and report on your beat, developing sources and staying ahead of trends. • Write thoughtful, upbeat copy featuring good news, local tips, or special recommendations that leave readers feeling informed and inspired. • Collaborate closely with the City Cast Seattle team and work with the Executive Producer through the editing process to sharpen structure, clarity, and impact. • Take photos and source photos to craft a more visually interesting newsletter • Meet consistent deadlines and maintain high editorial standards. • Bonus: Discuss your reporting and recommendations on the City Cast Seattle podcast when appropriate.

City Cast is looking for a sharp, voicey writer to create a new weekly newsletter that complements our existing daily City Cast Seattle newsletter and podcast. While our daily products cover Seattle's news and happenings, this weekly newsletter will go deeper on a specific topic that Seattleers are passionate about. City Cast produces daily local news podcasts and newsletters in cities across the country. Our mission is to help people fall more in love with their cities through smart, engaging journalism that makes local news feel personal and accessible.