• Marketing strategy participation • Social media strategy/management • Report performance/analytics • Drive brand awareness • Write marketing content • Build and execute social media strategy through competitive and audience research • Create and implement social media marketing plans and editorial calendars • Create, maintain, and optimize company pages within each social media platform • Define most important social media KPIs • Manage and oversee social media content • Measure and track metrics of every social media campaign • Employ the latest social media best practices and technologies • Use social media marketing tools to track engagement • Work with copywriters and designers to ensure content is informative and appealing • Monitor SEO and user engagement and suggest content optimization • Moderate user-generated content and messages appropriately • Communicate and network with industry professionals and influencers via social media

• Planning: managing content calendars and setting key performance indicators. • Content Management: creating, curating, scheduling, and publishing high-quality original content for various platforms. • Community Engagement: monitoring channels, responding to comments, messages, and mentions, and fostering a positive online community. • Campaign Management: planning and executing social media advertising campaigns and managing budgets. • Analytics and Reporting: tracking metrics, analyzing campaign performance, and reporting on ROI. • Brand Consistency: ensuring all content and interactions align with the organization’s brand voice, identity, and values. • Trend Monitoring: staying current with the social media algorithms, platform updates, and emerging trends to keep Sepsis Alliance relevant.

• Assist in the creation and scheduling of daily content (text, image, and short-form video) across platforms like Instagram, TikTok, and Facebook. • Monitor social media channels and engage with the community to foster meaningful conversations. • Work under the direction of the Social Media & Communications Manager to ensure all assets are approved and delivered in a timely manner • Perform research on social media trends and audience preferences to inform future content strategies. • Collaborate with the internal team and Catholic creators to ensure brand consistency and mission alignment. • Create reports to evaluate performance of content • Other related duties as assigned

• Ideate, create, edit, and publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts • Be **on camera** and record original footage for Taxframe’s social channels • Maintain high creative standards while consistently shipping content • Autonomously generate large volumes of content with minimal creative guidance • Create content designed to drive strong attention and engagement metrics (likes, comments, shares) • Understand and apply platform-specific trends, formats, and best practices • Analyze content performance and iterate based on what resonates with audiences • Support and help grow Taxframe’s creator network as the brand scales