• Build out and execute strategies for growing engagement and followers across all social media platforms—this isn’t just important; it’s your superpower. We want our reach to stretch further than a viral dance trend. • Create, edit, and oversee high-quality, engaging content that makes people stop scrolling (even if just for a second). • Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online (while keeping things interesting). • Collaborate with global influencers to amplify our brand messaging and expand our reach (yes, influencer wrangling is part of the gig). • Manage and mentor a comms team member, helping them grow into even bigger influencer relations and general comms rockstar. • Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement (because data is your best friend). • Ensure consistent brand messaging and voice across all platforms—whether it’s a serious cybersecurity post or a playful meme. • Cross-company collaboration is key- after all, employees are some of the biggest social media influencers out there! • Stay ahead of industry trends, emerging platforms, and best practices- because if you’re not ahead, you’re behind.

• Write and schedule content for social media channels, including LinkedIn, Twitter/X, Instagram, and more. • Collaborate with communications and marketing teams to create campaigns aligned with organizational goals. • Monitor social media trends and analytics to optimize content performance. • Maintain consistent brand voice and style across platforms. • Engage audiences through creative, timely, and accurate messaging.

• Ти будеш будувати та масштабувати органічний ріст продуктів через соцмережі. • Розробляти та реалізовувати стратегію органічного росту соцмереж, фокусуючись на охоплення, залучення та інстали. • Генерувати та системно тестувати контент-гіпотези для TikTok, Instagram, Reels, визначаючи що працює для росту продукту. • Аналізувати конкурентів, тренди та ефективні формати, швидко адаптувати та масштабувати найуспішніші підходи. • Створювати та впроваджувати системні процеси автоматизації: постинг, контент-продакшн, базова аналітика. • Відстежувати та інтерпретувати ключові метрики (views, CTR, conversions, installs) для ухвалення рішень і оптимізації стратегій.

• Set and execute an enterprise social media strategy aligned to brand and business priorities • Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube • Own social strategy and content for the CEO and select senior executives • Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets • Build and scale influencer programs that support brand and growth objectives • Oversee social listening, community engagement, and rapid-response protocols • Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts • Adapt cross-channel content to optimize performance by platform • Use analytics and insights to guide decisions, test new approaches, and improve results • Lead, develop, and inspire a high-performing social media team and agency partners