• Planning: managing content calendars and setting key performance indicators. • Content Management: creating, curating, scheduling, and publishing high-quality original content for various platforms. • Community Engagement: monitoring channels, responding to comments, messages, and mentions, and fostering a positive online community. • Campaign Management: planning and executing social media advertising campaigns and managing budgets. • Analytics and Reporting: tracking metrics, analyzing campaign performance, and reporting on ROI. • Brand Consistency: ensuring all content and interactions align with the organization’s brand voice, identity, and values. • Trend Monitoring: staying current with the social media algorithms, platform updates, and emerging trends to keep Sepsis Alliance relevant.

• Assist in the creation and scheduling of daily content (text, image, and short-form video) across platforms like Instagram, TikTok, and Facebook. • Monitor social media channels and engage with the community to foster meaningful conversations. • Work under the direction of the Social Media & Communications Manager to ensure all assets are approved and delivered in a timely manner • Perform research on social media trends and audience preferences to inform future content strategies. • Collaborate with the internal team and Catholic creators to ensure brand consistency and mission alignment. • Create reports to evaluate performance of content • Other related duties as assigned

• Ideate, create, edit, and publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts • Be **on camera** and record original footage for Taxframe’s social channels • Maintain high creative standards while consistently shipping content • Autonomously generate large volumes of content with minimal creative guidance • Create content designed to drive strong attention and engagement metrics (likes, comments, shares) • Understand and apply platform-specific trends, formats, and best practices • Analyze content performance and iterate based on what resonates with audiences • Support and help grow Taxframe’s creator network as the brand scales

• Build out and execute strategies for growing engagement and followers across all social media platforms—this isn’t just important; it’s your superpower. We want our reach to stretch further than a viral dance trend. • Create, edit, and oversee high-quality, engaging content that makes people stop scrolling (even if just for a second). • Reshape and revitalize the company's YouTube presence—add personality, grow followers, and transform it into the go-to resource for staying secure online (while keeping things interesting). • Collaborate with global influencers to amplify our brand messaging and expand our reach (yes, influencer wrangling is part of the gig). • Manage and mentor a comms team member, helping them grow into even bigger influencer relations and general comms rockstar. • Analyze performance metrics to refine strategies, optimize engagement, and drive continuous improvement (because data is your best friend). • Ensure consistent brand messaging and voice across all platforms—whether it’s a serious cybersecurity post or a playful meme. • Cross-company collaboration is key- after all, employees are some of the biggest social media influencers out there! • Stay ahead of industry trends, emerging platforms, and best practices- because if you’re not ahead, you’re behind.