• Define and implement the company-wide KPI framework aligned with revenue, retention, contribution margin, and cash flow. • Establish and maintain a single source of truth across all reporting systems and data platforms. • Build predictive models for key business metrics such as LTV, churn, CAC efficiency, inventory demand, and cash flow forecasting. • Identify leading indicators that signal performance shifts before they impact revenue. • Lead weekly cross-functional KPI reviews with department heads, highlighting risks, trends, and opportunities. • Translate complex data insights into clear, actionable recommendations for marketing, operations, finance, and customer experience teams. • Design and implement measurement frameworks for marketing experiments, pricing tests, and retention initiatives. • Ensure statistical rigor in experimentation and provide clear readouts to guide scaling decisions. • Own and optimize the company’s data stack, including BI tools, data warehouse architecture, and integrations. • Improve reporting automation and eliminate manual reporting processes by implementing scalable data infrastructure.

• Побудувати User Acquisition для E-commerce напряму: запускати і розвивати трафік Meta Ads для продажу фізичних продуктів; • Побудувати інфраструктуру рекламних акаунтів і систему масштабування кампаній: структуру акаунтів, тестування та процеси оптимізації; • Забезпечувати прибуткову економіку: працювати з CAC, CPA, ROAS, LTV і контролювати ефективність воронки; • Постійно працювати з тестами і гіпотезами: запускати експерименти і масштабувати рішення, які дають відчутний результат; • Працювати разом із креативною та продуктовою командами: формувати гіпотези, обмінюватись інсайтами та покращувати результати.

• Develop and manage social media calendars for all brands using Metricool. • Plan content for brand awareness, consideration messaging, storytelling campaigns, and seasonal promotions. • Publish across Facebook, Instagram, LinkedIn, and YouTube with conversion-focused copy. • Analyse engagement metrics and optimise content strategies to maximise ROI. • Create and manage email campaigns across multiple brands using HubSpot. • Build automation for onboarding, abandoned cart recovery, product launches, and re-engagement campaigns. • Segment audiences by brand, region (NZ/AU), behaviour, and purchase history. • Optimise open rates, click-through rates, conversion rates, and revenue per subscriber. • Design visual assets for social media, websites, emails, paid advertising, and print collateral using Canva Pro and Adobe Creative Suite. • Enhance photography and generate AI imagery aligned with brand messaging. • Produce short promotional videos and reusable templates for consistent branding. • Prepare production-ready artwork for apparel and promotional items (DTF, heat press, embroidery, screen/UV printing). • Create mock-ups for approvals and refine artwork for sizing, colour, and placement accuracy. • Liaise with production teams to ensure high-quality outputs and minimise errors. • Maintain and optimise ecommerce sites, product listings, landing pages, and blog content. • Improve user experience, navigation, and conversion rates through A/B testing. • Monitor seasonal campaigns and performance across multiple markets. • Use AI tools (e.g., ChatGPT) for research, copywriting, ideation, and prompt generation. • Produce SEO/AEO optimised blogs, FAQs, and structured content tailored to target audiences. • Maintain internal AI prompt frameworks for efficiency and consistency. • Conduct keyword research by brand, market, and product niche. • Optimise meta titles, descriptions, internal linking, structured data, and FAQ schema. • Increase search visibility, featured snippets, voice-search traffic, and domain authority. • Plan, manage, and optimise Google Ads campaigns to improve ROAS and reduce CAC. • Track revenue attribution by channel and maintain spend within approved budgets. • Report monthly on traffic growth, conversions, paid revenue, CAC, repeat purchase rates, and customer lifetime value. • Provide actionable insights to optimise campaigns and maximise ROI.

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. About Our Clients Our client is a fast-growing direct-to-consumer (DTC) e-commerce brand focused on building high-quality consumer products and scaling globally through data-driven decision making. As the company continues to expand across marketing, retention, operations, and customer experience, they are looking for a Head of Data to lead the company’s data strategy and establish a unified performance framework across the organization. This role will work closely with executive leadership and department heads to turn data into predictive insights that guide strategic decisions across the business. Responsibilities - Define and implement the company-wide KPI framework aligned with revenue, retention, contribution margin, and cash flow. - Establish and maintain a single source of truth across all reporting systems and data platforms. - Build predictive models for key business metrics such as LTV, churn, CAC efficiency, inventory demand, and cash flow forecasting. - Identify leading indicators that signal performance shifts before they impact revenue. - Lead weekly cross-functional KPI reviews with department heads, highlighting risks, trends, and opportunities. - Translate complex data insights into clear, actionable recommendations for marketing, operations, finance, and customer experience teams. - Design and implement measurement frameworks for marketing experiments, pricing tests, and retention initiatives. - Ensure statistical rigor in experimentation and provide clear readouts to guide scaling decisions. - Own and optimize the company’s data stack, including BI tools, data warehouse architecture, and integrations. - Improve reporting automation and eliminate manual reporting processes by implementing scalable data infrastructure.