• Identify, pursue, and close transformative deals across multifamily and hospitality assets, focusing on high-value opportunities that align with Kasa’s growth goals. • Lead end-to-end deal processes, including sourcing, underwriting, structuring, negotiating, and closing. • Work with ownership to craft a strategic vision for the asset and align internal resources to bring the project to life. • Act as a trusted advisor to institutional owners, brokers, and lenders, establishing Kasa as a preferred partner. • Develop and execute tailored growth strategies for specific regions and asset types, focusing on untapped markets. • Mentor and guide junior and mid-level growth executives, fostering a high-performance, collaborative culture. • Share industry insights, best practices, and innovative approaches to elevate the team’s overall effectiveness. • Collaborate with senior leadership to refine and evolve Kasa’s deal playbook, integrating data-driven insights and market trends. • Design and implement new partnership models that maximize portfolio growth and enhance long-term value. • Track, analyze, and present key performance indicators related to deal volume, market penetration, and unit growth to executive leadership.

• Develop and execute a growth strategy for Evio Access product portfolio, including pipeline development, prospect prioritization, and opportunity development • Lead design of creative deal structures with pharma for medications that Evio payer customers are seeking access to, focusing on value-based agreements and direct purchase models (non-rebate arrangements) • Refine Evio Access offerings based on market and payer/pharma feedback, identifying solution gaps and informing product roadmap • Manage deal cycle from origination to closure, incorporating input from various cross-functional teams, including legal and operations • Serve as a key external representative for Evio Access at industry meetings, conferences, and with pharma and payer customers, including some live and virtual Evio board interactions • Create and drive ideas and activity relentlessly and independently, embracing the adventure of our ever-changing environment • Partner with and mentor 2-3 internal commercial teammates, ensuring execution discipline and deal progression • Be willing to travel up to 25% (with high variability) based on meeting requirements and business needs; however, significant amount of deal creation and negotiation can be done virtually

• Onboard new clients and provide structured guidance through our educational and software ecosystem. • Facilitate regular coaching sessions to ensure clients are progressing, staying accountable, and implementing key strategies. • Break down complex brokerage and trading concepts into actionable steps that drive client confidence and execution. • Identify client roadblocks, troubleshoot issues, and coordinate with internal teams as needed. • Maintain detailed records of client milestones, ensuring a high level of personalized support. • Foster a positive, motivating environment that empowers clients to achieve their goals.

• Own the Growth Strategy End-to-End • Define the vision and strategy for product-led growth across acquisition, core usage, engagement, and monetization • Ensure Growth, Core, and Engagement teams operate as a unified system rather than isolated funnels or features • Balance short-term growth opportunities with long-term product quality, trust, and user value • Lead & Scale High-Impact Product Teams • Lead and actively develop senior product leaders across Growth, Core (Canvas), and Engagement • Build strong leadership capacity within your teams, setting clear expectations around ownership, outcomes, and decision-making • Foster a culture of experimentation, customer empathy, and accountability for results • Ensure teams are empowered to move fast while maintaining high product quality • Drive User-Centered Monetization • Own the product strategy for monetization, ensuring revenue growth is aligned with genuine user value • Guide pricing, packaging, and conversion strategies that enhance, not compromise, the user experience • Ensure monetization is thoughtfully integrated across the lifecycle, from first value to long-term expansion • Champion Experimentation & Data-Informed Decision Making • Establish experimentation as a core operating principle across the growth organization • Ensure teams use data, research, and experimentation to validate hypotheses and guide investment decisions • Partner with Data and Analytics teams to define the metrics that matter and ensure clear visibility into performance • Executive & Cross-Functional Leadership • Lead a cross functional team consisting of marketing experts, engineers, analysts and product managers to execute against a growth strategy through the user lifecycle • Partner closely with Design, Engineering, Marketing, Sales, and Customer Success to align growth strategy across the company • Act as a strategic thought partner to executive leadership on growth, PLG strategy, and monetization • Represent growth priorities and tradeoffs clearly and credibly at the executive level