• Build and Manage the Americas Partner Marketing Program Offering • Design and manage a scalable partner marketing program portfolio that supports partners of all sizes and maturity levels. • Identify and manage third-party agencies and vendors to deliver a comprehensive marketing menu, including digital marketing, events, webinars, AI-powered content tools, call blitzes, and more. • Design and scale partner webinar programs that support demand generation, cross-sell, and upsell—ranging from turnkey WatchGuard-hosted webinars to co-branded partner-led experiences. • Localize and package global programs and content for the Americas partner ecosystem to drive adoption and usage. • Maintain and enhance the partner marketing portal with up-to-date program offerings, promotional assets, and self-service campaign materials. • Host recurring partner marketing webinars to educate, enable, and drive participation in available programs. • Enable Field Marketing Managers and Channel Account Managers with the knowledge and tools to effectively position program value to partners. • Own the strategy, health, and success of high-volume partners across the Americas, implementing scalable engagement models aligned with business priorities. • Continuously identify opportunities to improve partner experience by streamlining processes, optimizing workflows, and introducing scalable best practices. • Partner closely with internal stakeholders to align partner engagement efforts with WatchGuard’s growth objectives and ensure consistent execution across regions. • Execute regional digital and direct marketing programs leveraging ABX platforms (including 6sense) and additional paid, owned, and earned media. • Support local field and partner event strategies, including regional industry events, and local partner enablement events, ensuring alignment with broader campaign objectives.

• Develop and maintain sales and partner enablement curriculum—including onboarding, product certifications, and learning paths—for consistent field knowledge and adoption. • Create and deliver courses, workshops, and on-demand content in partnership with Product Marketing and Solutions teams. • Manage the central enablement content library (plays, decks, messaging guides, objection handling, competitive positioning). • Drive continuous readiness through product launch enablement, competitive intelligence updates, and quarterly skill assessments. • Serve as primary marketing liaison for marketplace and data-supply partners: Carahsoft, Bluestaq, AWS, Circadence, Saber Astro, MeadowGate, and SpaceX/Starlink (TBD). • Design joint enablement programs, co-marketing campaigns, and partner education sessions that strengthen alignment and drive partner-led pipeline. • Build partner onboarding frameworks to reduce time-to-productivity and improve partner engagement scores. • Ensure Slingshot’s brand, messaging, and value proposition are consistently represented across all partner marketplaces and collaboration environments. • Develop sales playbooks, battle cards, and toolkits that increase win rates and shorten sales cycles. • Partner with Marketing and Product teams to identify new market opportunities and define GTM strategies for new verticals or geographies. • Lead competitive and market landscape analysis to inform positioning, differentiation, and field narratives. • Collaborate with RevOps to measure program effectiveness, but retain ownership of content, curriculum, and qualitative feedback loops. • Standardize go-to-market processes and partner-enablement workflows across Marketing, Sales, and Partner functions. • Support RevOps in defining KPIs, dashboards, and adoption metrics for enablement programs (without owning the underlying tools or systems). • Drive change-management communications to ensure field adoption of new tools, processes, or plays introduced by Marketing and RevOps.

• Atendimento estratégico diário aos clientes da sua carteira • Planejamento, criação, execução e otimização de campanhas (Meta Ads, Google Ads e afins) • Análise diária de métricas como CPL, CPA, CTR, conversão e qualidade de leads • Testes constantes de criativos, públicos e estruturas de campanha • Reuniões quinzenais de apresentação de resultados, com leitura crítica de dados • Organização total das demandas e campanhas no ClickUp • Alinhamento com times de estratégia, comercial e criativos • Responsabilidade pela saúde das contas de anúncio • Proposição ativa de melhorias estratégicas (não apenas execução)

• Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category • Work closely with the Director of Private Label to identify targeted product growth opportunities • Develop relevant messaging and promotion offers to engage these target segments to purchase • Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth • Assist with process improvement projects to streamline current approaches • Understand target customer pain points and what is valued through voice of customer research • Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions • Attend external networking/ learning events to ensure awareness of marketing advancements • Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams • Perform other Marketing Manager duties as assigned