• Develop and maintain sales and partner enablement curriculum—including onboarding, product certifications, and learning paths—for consistent field knowledge and adoption. • Create and deliver courses, workshops, and on-demand content in partnership with Product Marketing and Solutions teams. • Manage the central enablement content library (plays, decks, messaging guides, objection handling, competitive positioning). • Drive continuous readiness through product launch enablement, competitive intelligence updates, and quarterly skill assessments. • Serve as primary marketing liaison for marketplace and data-supply partners: Carahsoft, Bluestaq, AWS, Circadence, Saber Astro, MeadowGate, and SpaceX/Starlink (TBD). • Design joint enablement programs, co-marketing campaigns, and partner education sessions that strengthen alignment and drive partner-led pipeline. • Build partner onboarding frameworks to reduce time-to-productivity and improve partner engagement scores. • Ensure Slingshot’s brand, messaging, and value proposition are consistently represented across all partner marketplaces and collaboration environments. • Develop sales playbooks, battle cards, and toolkits that increase win rates and shorten sales cycles. • Partner with Marketing and Product teams to identify new market opportunities and define GTM strategies for new verticals or geographies. • Lead competitive and market landscape analysis to inform positioning, differentiation, and field narratives. • Collaborate with RevOps to measure program effectiveness, but retain ownership of content, curriculum, and qualitative feedback loops. • Standardize go-to-market processes and partner-enablement workflows across Marketing, Sales, and Partner functions. • Support RevOps in defining KPIs, dashboards, and adoption metrics for enablement programs (without owning the underlying tools or systems). • Drive change-management communications to ensure field adoption of new tools, processes, or plays introduced by Marketing and RevOps.

• Atendimento estratégico diário aos clientes da sua carteira • Planejamento, criação, execução e otimização de campanhas (Meta Ads, Google Ads e afins) • Análise diária de métricas como CPL, CPA, CTR, conversão e qualidade de leads • Testes constantes de criativos, públicos e estruturas de campanha • Reuniões quinzenais de apresentação de resultados, com leitura crítica de dados • Organização total das demandas e campanhas no ClickUp • Alinhamento com times de estratégia, comercial e criativos • Responsabilidade pela saúde das contas de anúncio • Proposição ativa de melhorias estratégicas (não apenas execução)

• Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category • Work closely with the Director of Private Label to identify targeted product growth opportunities • Develop relevant messaging and promotion offers to engage these target segments to purchase • Develop customer-facing tools and marketing material to enable the field-based sales organization to close deals and deliver profitable growth • Assist with process improvement projects to streamline current approaches • Understand target customer pain points and what is valued through voice of customer research • Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions • Attend external networking/ learning events to ensure awareness of marketing advancements • Attend trade shows, buying shows, and sales meetings to work the booth or present to the teams • Perform other Marketing Manager duties as assigned

• Serves as the senior creative leader for all video initiatives, setting the vision, standards, and direction for high-impact visual storytelling across the organization. • Provides strategic direction and hands-on creative involvement across concepting, scripting, editing, motion design, and full production execution, requiring end-to-end mastery of the video production process. • Leads, mentors, and develops a multidisciplinary team of video creatives and production specialists, fostering a culture of creativity, accountability, and continuous improvement. • Oversees all stages of video production, including idea development, scriptwriting, pre-production planning, production logistics, casting, on-set direction, and post-production management. • Exercises on-set leadership, guiding production crews, talent, technical teams, and external partners to ensure creative alignment, efficient execution, and consistently high-quality outcomes. • Ensures all video content aligns with Empower’s brand standards, strengthens brand storytelling, and effectively engages internal and external audiences. • Introduces new production approaches, emerging technologies, advanced editing and motion design techniques, and innovative storytelling formats to expand Empower’s content capabilities. • Establishes, refines, and oversees production workflows, processes, and operational systems to enhance efficiency, consistency, and creative quality across all video initiatives. • Manages relationships with external production partners, editors, animators, motion designers, and creative vendors to maintain alignment with brand standards and project expectations. • Provides creative leadership and oversight for all short- and long-form video content, including brand storytelling, corporate communications, educational content, cinematic productions, and motion graphics. • Performs all responsibilities inherent to a senior managerial role, including performance reviews, coaching, talent development, staffing decisions, and setting high expectations for creative and technical excellence.