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Brand manager
Location
United States
Posted
108 days ago
Salary
0
No structured requirement data.
Job Description
Brand manager
EvoPlay
This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description - Участь в розробці глобальних стратегічних цілей і тактичних планів по розвитку бренда в розрізі країн на основі аналітичних даних та інсайдів - Участь в розробці річних бюджетів глобальних та в розрізі країн - Співпраця з внутрішніми командами для створення планів, ідей та ініціатив, маркетингових кампаній щодо залучення нової аудиторії і збереження наявної - Співпраця з HR-департаментом для побудови внутрішніх комунікацій, інформування колег, розробка програми лояльності та розвиток бренда-роботодавця - Аналіз конкурентного середовища, виявлення трендів і основних факторів зростання - Аналіз цільової аудиторії, виявлення інсайдів, факторів поведінки, мотивацій та демотивацій - Підготовка звітів та презентацій для зборів директорів - Постійна оцінка дотримання фірмової айдентики, створення гайдів та її розвиток - Розробка стратегій, планів та імплементація маркетингових заходів суббрендів компанії Test Task Для виходу на глобальний ринок б2б бренда необхідно розробити стратегію просування. Діяльність компанії - партнерський маркетинг. - Підібрати референси по візуальній комунікації - Описати позиціонування бренда - Сформувати ключове повідомлення - Визначити три найефективніші канали комунікації - Сформувати комунікаційний план - Описати ресурси команди, які мають бути задіяні для імплантації комунікаційного плану Тестове завдання надати у вигляді презентації. Qualifications - 3+ роки досвіду на посаді бренд-менеджера - Досвід роботи з міжнародними маркетинговими командами та партнерами, оцінювання, розробка та сприяння бездоганній імплантації - Здатність тісно співпрацювати з продуктовою командою, та розробниками для створення ефективних маркетингових ініціатив - Здатність координувати роботу із внутрішніми камандами (аналітики, маркетинг, PR для створення інтегрованих маркетингових кампаній - Сильні презентаційні навички та здатність продавати та відстоювати ініціативи в матричній структурі - Здатність працювати з короткими термінами та швидко мислити в стресових ситуаціях
Job Requirements
- 3+ роки досвіду на посаді бренд-менеджера
- Досвід роботи з міжнародними маркетинговими командами та партнерами, оцінювання, розробка та сприяння бездоганній імплантації
- Здатність тісно співпрацювати з продуктовою командою, та розробниками для створення ефективних маркетингових ініціатив
- Здатність координувати роботу із внутрішніми камандами (аналітики, маркетинг, PR для створення інтегрованих маркетингових кампаній
- Сильні презентаційні навички та здатність продавати та відстоювати ініціативи в матричній структурі
- Здатність працювати з короткими термінами та швидко мислити в стресових ситуаціях
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Brand Education & Activation Guide
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Role Description The Brand Education and Activation Guide is a brand ambassador, providing best in class service to KEEN partner retailers through staff education, retail merchandising, sales contests, and providing key market feedback to company leaders. This role also requires coordination with the marketing team to roll out activation kits and in-store advertising to accounts. This role develops strong relationships with retail partner staff by consistently delivering excellent service, helping with in store event needs, and conducting quality checks. - Drives sell-through at retail partner locations by educating staff on the brand, KEEN values, product features, technical information, footwear 101, digital training tools, etc. - Distributes and installs seasonal POP activations kits and materials at retail locations, ensuring consistent brand storytelling across the Canadian region. - Coordinates with the marketing team to ensure digital training programs and strategy executed seamlessly. - Supports key partner retailers with in-store selling and promotional activities during sales events, grand openings, and seasonal kick offs. - Provides onsite support for customer-facing experiences across the country, engaging and exciting fans about KEEN values and products. - Provides market feedback including photos, comments from retail staff and fans, and competitor insights using internal feedback software. - Organizes and conducts demo events during seasonal launches, highlighting key product initiatives. Qualifications - Bachelor's Degree in Marketing or related field preferred. - Minimum two (2) years experience in events, marketing, customer service and/or retail required. - Experience in the Footwear industry required. - Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis. - Bilingualism (French/English). - Self-directed with the ability to work in a fast-paced, dynamic environment. - Strong ability to converse with a vast range of consumer demographics, conveying technical information in layman’s terms. - Demonstrates confidence and effectiveness in public speaking and in building productive new relationships. - Available to work occasional weekends and travel for extended periods of time. - Must be willing to travel regionally and nationally. - Must maintain valid driver’s license and meet company MVR requirements. Requirements - Travel Required: Yes, regional and national travel 15-70% of the time. Benefits - Base Salary: $62,280 - $65,740. - This range represents the low and high ends of this position's anticipated base salary range. The actual base salary will depend on numerous factors such as experience, knowledge, skills, and location. - Our base salary is just one component of our competitive total rewards strategy, which includes numerous benefits and perks as well as specific health and welfare benefits. Company Description Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. - Fuerst Group, KEEN, and Chrome are equal opportunity employers. - We value an inclusive and diverse community. - Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Senior Manager, Environmental Marketing - Brand Manager
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This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Cox Enterprises is hiring a Senior Manager, Environmental Marketing - Brand Manager. The Senior Manager, Environmental Marketing – Brand Manager leads brand and marketing management for Cox’s Environmental Advocacy platform, ensuring advocacy priorities are expressed consistently, credibly, and effectively across campaigns, content, partnerships, and a structured pro bono conservation marketing program. 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Brand Manager, Innovation
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Manager, Brand Governance
Belden IncJoin a global community shaping the future of intelligent connectivity. At Belden, you’ll help push the boundaries of technology and write the next chapter of innovation, creating possibilities for your career, your future, and the world around you.
Innovation Starts With You Propel your career at Belden, where innovation creates possibilities—for our people, our customers, and the communities we serve. We connect people, information, and ideas to solve the world’s most complex connectivity challenges, turning curiosity into meaningful impact. Here, you’ll take on work that challenges you, supports your growth, and empowers you to shape what’s next. You’ll collaborate with global teams, gain diverse perspectives, and contribute to solutions that extend beyond our business—creating value in the world around us. Together, we are shaping the future of digitization and paving the way for the next generation of innovation. The Manager, Corporate Brand Governance plays a central role in Belden’s ongoing brand transformation, helping evolve our brand architecture, portfolio strategy, and governance model as the business scales, acquires and innovates. 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Brand strategy and evolution - Support and participate in Belden’s brand transformation initiatives, including planning and implementation. - Contribute to the evolution of brand architecture with connected brands and portfolio alignment across products and solutions. - Collaborate with business and marketing partners on product and solution launches, serving as the brand expert for naming, branding and trademark considerations. Brand protection and risk management - Manage Belden’s trademark portfolio, including applications, renewals, compliance and communication. - Partner with Legal to monitor and address trademark infringements and protect Belden’s intellectual property and brand equity. - Mitigate brand and reputational risk through proactive monitoring of online and offline brand usage. Insights and brand building - Manage and collaborate with external agencies to own brand research. - Translate brand research and performance insights into actionable guidance for brand standards, messaging frameworks, and brand investment priorities - Develop and support strategic brand-building, multi-channel marketing campaigns. Digital and domain strategy - Partner with the Digital Transformation team to develop and manage a cohesive web domain strategy for current and future Belden domains. Training and enablement - Educate and train employees, partners, and agencies on proper brand usage and governance practices. - Develop tools and resources that enable efficient, compliant brand execution across the organization. What you’ll bring - Bachelor’s degree in Marketing, Communications or a related field. - 5+ years of marketing experience with a strong focus on brand management. - Demonstrated experience implementing and governing brand systems in a complex, B2B and global environment. - Proven ability to balance brand consistency with business needs and speed to market. - Strong project management, organizational and prioritization skills with excellent attention to detail. - Experience gathering, analyzing and translating customer insights into actionable strategies. - Strong written and verbal communication skills with the ability to influence without direct authority. - Experience managing agencies and external vendors. Preferred - Experience working with trademark and intellectual property considerations; familiarity with IP law and regulations or a strong willingness to learn. - Experience supporting brand integration in mergers and acquisitions. Applicants can expect a base compensation range of $125,000 - 155,000 annually, plus benefits and additional incentives based on the level of the role. This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant’s experience, qualifications, and geographical location. Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability! Let’s Create Possibilities Together. Join a global community shaping the future of intelligent connectivity. At Belden, you’ll help push the boundaries of technology and write the next chapter of innovation, creating possibilities for your career, your future, and the world around you. These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.

