This role is focused on paid social. We’re looking for a results-driven, hands-on growth leader to own and scale our Paid Social programs. As the Head of Paid Social, you’ll be responsible for driving customer acquisition and high-quality lead generation across our home services portfolio (e.g., home remodeling, roofing, window replacement), with Paid Social at the center of our growth strategy. You’ll oversee an annual media budget exceeding $25M, with a mandate to significantly accelerate performance across paid social and native channels. In parallel, you’ll play a critical role in launching and scaling a new business vertical that will rely heavily on Paid Social to fuel its market entry and long-term growth. This role blends strategic ownership with deep, hands-on leadership—setting the vision for growth marketing while remaining close to the data, platforms, and creative that drive results. This is a US remote role, reporting directly to the CMO. You’ll begin with 2 direct reports and will be responsible for scaling the team in alignment with our aggressive growth plans. This role sits at the epicenter of growth for our home services business, driving the audience acquisition strategies that power increasing client demand. What you will do: - Own & Evolve the Paid Social Growth Strategy - Own the end-to-end strategy, planning, and execution of our Paid Social and Native Advertising programs across Meta, TikTok, YouTube, and emerging platforms. - Manage and optimize a multi-million dollar budget with a focus on efficient scale, lead quality, and sustained growth. - Define and continuously evolve our paid social growth roadmap to support both mature lines of business and new vertical launches. - Serve as an internal and external subject-matter expert and thought leader in Paid Social and performance marketing. - Drive Channel Performance & Innovation - Champion a test-and-learn culture: design experiments, analyze results, and rapidly operationalize wins across channels and markets. - Regularly dive into performance data yourself, spotting trends, anomalies, and opportunities, and translating insights into action. - Continuously optimize targeting, bidding, creative, and spend to hit CPL, lead volume, and quality goals. - Lead the adoption and scaling of AI-powered tools to accelerate creative development and testing across static and video formats. - Partner closely with Sales, Product, and Creative to align goals, improve downstream performance, and unlock new growth levers. - Lead, Mentor & Scale a High-Performing Team - Set the vision and direction for the Growth Marketing team, fostering a culture of accountability, curiosity, and continuous improvement. - Coach and develop talent through clear growth paths, regular feedback, and hands-on mentorship. - Scale the function in 2026 and beyond: defining roles, hiring top talent, and leveling up capabilities as spend and complexity grow. - Executive Reporting & Insights - Deliver clear, compelling performance updates and growth insights to senior leadership, including recommendations, forecasts, and risks. - Own attribution learning, performance analysis, and forward-looking planning. - Ensure daily and weekly reporting is accurate, timely, and actionable. Who you are: - 8-12+ years of experience in performance or growth marketing, with deep expertise in Paid Social. - Proven success owning and scaling multi-million dollar paid media budgets. - Strong background in high-volume lead generation, ideally within home services or similar performance-driven verticals. - A fast-moving, adaptable leader who thrives in dynamic environments and embraces experimentation, rapid iteration, and change. - Highly analytical, with experience optimizing for CPL, lead volume, and lead quality. - Comfortable staying hands-on in platforms like Meta Ads, TikTok Ads, YouTube, and other Paid Social tools when needed. - Experienced using AI-driven creative and performance tools to produce and scale high-performing ad assets. - BS/BA in Marketing or Business required; MBA a plus. Compensation will be determined by factors including knowledge and skills, role-specific qualifications, market location, and experience. Target Salary Range: $155k-185k annually, plus a bonus plan. Life at Buyerlink: - Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community. - Join forces with our diverse Global Community and connect with team members from all over the world. - We offer a comprehensive extended health benefits package to ensure your total well-being. - We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities. - Enjoy delectable, complimentary lunches, and participate in exciting team events in-office Privacy:The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.

• Develop and implement social media strategies for three brands across platforms such as Facebook, Instagram, TikTok, and LinkedIn. • Create engaging content including posts, short videos, graphics, and captions in Spanish (and English where required). • Plan and schedule regular content to maintain consistent brand presence. • Manage and optimize paid advertising campaigns on social media platforms. • Monitor campaign performance, analyze results, and improve ROI. • Generate leads through targeted advertising and audience engagement. • Collaborate with the management team to promote services, projects, and company updates. • Track analytics and prepare monthly performance reports. • Stay updated with social media trends and best practices.

• Write and edit content across formats: web pages, landing pages, social media, campaign assets, and UX copy for digital experiences. • Own our organic social media (LinkedIn and YouTube) channels by developing promotional content, engaging with relevant stakeholders and influencers to elevate our brand awareness. • Serve as the primary author for long-form content in our North America sales solution portfolio (white papers, eBooks, reports). • Collaborate with analysts, product experts, and marketing partners to generate and develop compelling content ideas. • Partner with the Digital Content & SEO Specialist to incorporate keyword research and performance insights into content planning (but maintain authorship focus). • Support content migration, ensuring copy aligns with brand voice and user experience needs. • Adapt long-form content into shorter promotional pieces (blog posts, social snippets, email copy) to maximize reach. • Maintain consistency in tone, style, and messaging across all deliverables.

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts. Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide. As a Senior Designer on our team, you’ll help shape the future of healthcare and infuse design excellence into every Ro touchpoint. At Ro, Senior Designers are multidisciplinary craftspeople and creative thinkers who tackle conceptual challenges and maintain a high level of craft in their design work. Your role will be focused on creating iterative and net new performance-driven paid social work across various platforms that bring our brand to life. You’ll join a team of creative craftspeople passionate about making a difference in healthcare — we’re all about building authentic empathy for our users, never assuming their experiences, and boldly presenting the truth. All while caring for every single pixel. We’re looking for someone who’s ready to build a brand and design work that empowers folks to make proactive, informed decisions about their health and who believes design can play a key role in making clinically sound health info accessible to all. What You'll Do: - [CONVERSION] You’ll be focused on great paid social creative that converts. You will concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging. Your work will be measured against metric goals such as CTR, CVR, and CAC. - [DATA-BASED DESIGN] You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. You’ll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration. - [PROCESS+SCALING] You’ll own paid social workstreams, leveraging learnings to create templates and frameworks to work more efficiently, infusing the Ro growth ecosystem with fresh, brand-aligned creative. You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand. - [UP TO DATE WITH TRENDS] You’ll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables. You’ll partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta, TikTok, and more. - [EXECUTION + COLLABORATION] You’ll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly. - At times, you’ll partner with external partners and freelancers. What You'll Bring: - You understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC. You have a demonstrated history of executing work that contributes to and exceeds key business goals. You value results as much as you value best-in-class design. - Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples. - You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels. - You’ve designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy. - You are skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator. You also have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies. - You have extensive experience creating dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing. - You’ve played an integral role in launching effective, stunning paid social work. You naturally ideate multiple concepts and directions without losing sight of business and user goals, leading to expert execution built upon discerning insights. - You live and breathe social media, and you understand the nuances of what content performs best on each platform. You may have experience with content creation. - You have great perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done. - 5-7 years experience in a relevant role. The target base salary for this position ranges from $109,700 to $130,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary. Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites). At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law. See our California Privacy Policy here.