• Own the go-to-market motion for strategic partnerships • Ensure revenue, pipeline, and activity commitments are met • Hold organizations accountable to GTM plans • Define joint targets and coordinate resources • Oversee partner marketing campaigns execution • Define monitor and report on KPIs

• Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals. • Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives. • Define and own launch objectives, milestones, and KPIs to track and report success. • Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries. • Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events. • Equip teams with clear narratives that align with both product functionality and client pain points. • Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio. • Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts. • Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities. • Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies. • Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts. • Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation. • Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies. • Advocate for client needs and pain points within the organization to shape product enhancements and innovation. • Partner with Marketing to develop case studies and client stories that highlight product impact and ROI. • Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption. • Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement. • Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations. • Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture. • Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers. • Encourage innovation and cross-functional alignment to drive shared goals across the organization.

• Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships. • Experience in designing and driving outbound ABM campaigns. • Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance. • Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies. • Provide marketing support for product launches and other key initiatives. • Establish and monitor key performance indicators (KPIs) specific to marketing efforts. • Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals. • Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans. • Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

• Develop go-to-market plans for fraud solutions, ensuring understanding of our goals and market trends. • Translate data and customer insights into clear stories for our teams, partners, and buyer personas. • Conduct competitive research and win/loss analysis to inform product positioning and improve deal success rates. • Gather and share market intelligence across teams to support informed decision-making. • Create impactful content such as whitepapers, presentations, and sales collateral that differentiates Experian's fraud solutions. • Design sales enablement programs, including guides and training workshops. • Collaborate with partners on joint go-to-market activities, campaigns, and enablement strategies. • Capture and showcase client success stories to strengthen customer advocacy.