• Owning content priorities and editorial direction for Wpromote, in close partnership with Agency Marketing and the Strategy team, ensuring enterprise positioning and strategic narratives are translated into clear, differentiated, high-impact content programs • Leading end-to-end execution of content initiatives, from scope and timelines to distribution and ongoing optimization • Setting the editorial bar for Wpromote, defining what “great” looks like and making final calls on tone, POV, and narrative direction across channels • Prioritizing and making tradeoffs across initiatives to ensure focus, quality, and alignment within a lean team and limited production capacity • Building and leveraging AI-supported content workflows to improve efficiency, consistency, and scalability, while maintaining strong human editorial judgment and quality control • Producing content creation across multiple formats and channels, including blogs, newsletters, social content, webinars, case studies, press releases, media statements, award submissions, and longer-form assets, while owning writing and editorial quality through drafting, editing, and final review • Developing content with a clear, differentiated point of view, using thoughtful provocation to build Wpromote’s brand voice and advance meaningful perspectives rather than adding noise • Managing the agency blog as an ongoing program, including editorial planning, publishing cadence, and updates • Managing content optimization efforts, including SEO-informed updates and improvements, in partnership with internal teams • Driving performance measurement for key content programs and using insights to inform planning and optimization decisions • Collaborating with Brand, Design, Website, Demand Generation, and Event teams to ensure alignment with broader marketing efforts • Managing event content development (presentation decks) and post-event content creation (ex: event recaps, formal video recording, interviews, etc) • Staying ahead of content and marketing trends with a natural curiosity for new ideas, formats, and approaches, and thoughtfully applying what’s relevant to our work

• Write compelling blog posts and website content • Produce original social media content • Continuously refine content pillars • Identify key SEO strategies • Assist in analyzing and optimizing the website funnel

• Writing email, website, advertising, and social media copy to achieve direct response campaign objectives including direct donations, engagement, list growth, and cultivation; • Working with client teams to develop and maintain compelling, authentic voice for world-changing nonprofit leaders, Democratic elected officials and political challengers; • Collaborating with client teams to understand and address client goals, messaging, strategy, and feedback on all copy; • Participating in internal meetings, as necessary.

• Lead and elevate our high-performing strategic content team, enabling them to drive organizational growth through strategic vision and execution excellence • Directly manage 4 strategic content professionals, providing mentorship, career development, and performance management • Conduct regular one-on-ones, performance reviews, and goal-setting sessions with each direct report • Guide team strategic direction and provide final approval on major initiatives while empowering team members to own creative vision and content strategy execution • Remove organizational barriers and secure resources needed for team success • Lead team meetings, facilitate strategic planning sessions, and ensure optimal team collaboration • Protect team focus and creative autonomy while facilitating cross-functional partnerships • Enable team collaboration with sales leadership to create conversion-focused content that drives deal progression • Guide content performance analysis and optimization strategies to improve messaging effectiveness and ROI • Oversee strategic partnerships with external agencies, establishing quality standards for tactical content production • Guide AI tool implementation and process scaling while maintaining team ownership of creative decisions