• Develop a deep understanding of the buyer persona and pain points • Work with the Content strategy and Product Marketing teams to develop engaging campaign messaging. • Understand business and campaign goals and work with cross-functional teams to create a plan to achieve those • Heavily contributes to quarterly campaign planning and reporting • Heavily contributes to annual marketing strategy with an eye on the vision and MBOs • Work with Content, Corporate Communications, Field Marketing and Product Marketing to define the buyer journey, identify content gaps and develop the content roadmap. • Develops quarterly campaign plan • Work with cross functional teams to execute campaign tactics • Lead programs and initiatives that involve participation from multiple campaigns • Shares best practices with campaign marketing counterparts and the greater Marketing org • Consistently looks for opportunities to improve campaign processes or cross functional collaboration • Offers new ideas for scaling campaigns to meet business growth goals while meeting efficiency goals • Establish goals and KPIs to measure program impact and utilize data to drive insights for quarterly plans. • Build repeatable tactic toolkits for optimal performance • Strong analytical skills to test, track and report out results and present them confidently • Offers suggestions for new ways to inspect result and measure performance of campaigns • Directly contributes to Quarterly Business Reviews with insights and suggestions for improvement

• Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the high-priority sales segment you support. • Align marketing investment directly to enterprise revenue targets, pipeline gaps, and regional sales priorities for your segment. • Align and collaborate with other marketing teams such as Customer marketing, Demand events, Growth marketing, Sales development and others to create and deliver regional events and programs that meet regional pipeline, awareness, and customer cross-sell and upsell objectives. • Establish and lead regular bi-directional pipeline inspection cadences with Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. • Create and pilot multi-dimensional program templates, such as executive roundtables, bespoke customer days, and summits, that can be scaled as "playbooks" for the broader global team. • Partner cross-functionally with Global Campaigns, Product Marketing, and SDRs to ensure the field has the messaging and enablement needed to accelerate deals at every stage. • Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. • Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

• Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities. • Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards. • Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives. • Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. • Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team. • Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage. • Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. • Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves architecting the future of marketing technology by optimizing interconnected ecosystems such as Marketo, Salesforce, and 6sense. Your expertise will drive operational excellence and support data-driven decisions that ensure marketing initiatives directly contribute to revenue growth. - Architect and optimize the marketing technology ecosystem for revenue growth. - Develop seamless integrations between marketing platforms like Marketo and Salesforce. - Create data architectures that facilitate measurement and automation. - Design scalable data models and automated workflows for advanced marketing strategies. - Implement attribution models connecting marketing investments to pipeline outcomes. - Enhance ABX strategies through improved data integration and insights. - Conduct analyses on funnel performance and build predictive lead scoring models. - Establish data governance frameworks to ensure accuracy and compliance with regulations. - Lead technology evaluation, manage vendor relationships, and create documentation for self-service analytics. - Train teams on best practices in marketing technology. Qualifications - 7+ years of marketing operations experience within enterprise SaaS environments. - 5+ years developing and executing ABX strategies with sales alignment. - Expert-level Marketo administration and advanced Salesforce proficiency. - Deep experience with 6sense or similar platforms for intent data. - Strong SQL and Python/R programming skills for data analysis. - Knowledge of multi-touch attribution and ETL/ELT tools. - Experience with iPaaS platforms like Workato. - Strong analytical and strategic mindset for complex challenges. - Ability to translate business requirements into technical solutions. - Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience. Benefits - Competitive salary range of $138,800 to $200,000 USD plus bonuses and equity. - Unlimited PTO with flexibility on work location. - Up to 24 weeks of parental leave. - Comprehensive health benefits and wellness programs. - Opportunities for professional development and certifications. - Impactful work contributing to the company's marketing infrastructure. - Remote work option within the continental US. - Supportive employer with consideration for equal opportunity and reasonable accommodations.