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Yurts logo
Yurts

The Next Evolution of Enterprise AI

Head of Product Marketing

Product MarketingProduct MarketingOtherRemoteLeadTeam 11-50H1B No SponsorCompany SiteLinkedIn

Location

California

Posted

105 days ago

Salary

$180K - $240K / year

Seniority

Lead

Bachelor Degree7 yrs expEnglish

Job Description

Head of Product Marketing

Yurts

• Define and evolve Legion’s product positioning across priority industries: national security, aerospace, manufacturing, and energy. • Partner with GTM and Product to shape and refine ideal customer profiles and buyer personas, ensuring marketing has a direct voice in how we define and pursue the market. • Develop messaging frameworks grounded in measurable outcomes, deployment realities, and operational impact. • Ensure tight alignment between corporate narrative and product-level storytelling. • Translate platform capabilities into clear, industry-specific use cases that resonate with distinct personas. • Build durable solution packaging that sellers can reuse across accounts and verticals. • Elevate proof points from real deployments into compelling narratives that build credibility in high-trust markets. • Own the messaging and enablement strategy for major product releases and updates. • Partner cross-functionally to coordinate launch readiness across Sales, Growth, and Customer teams. • Ensure launches are more than announcements, equipping the field with clear positioning, talk tracks, competitive framing, and supporting materials. • Define and evolve cohesive demo narratives that connect capabilities across modules into outcome-driven stories aligned to target industries and buyer personas. • Support key events and executive engagements with product-centric narratives and materials that reinforce Legion’s differentiation. • Own Legion’s competitive narrative and clearly define where and why we win. • Develop structured differentiation frameworks that translate into real tools for sellers: competitive briefs, objection handling, and positioning guidance. • Analyze win/loss patterns and market signals to refine messaging and inform leadership-level positioning decisions.

Job Requirements

  • 7+ years of experience in product marketing, solutions marketing, or technical GTM roles within AI, enterprise software, infrastructure, or similarly complex systems.
  • Experience marketing rapidly evolving technical platforms where capabilities shift quickly and narrative must evolve alongside them.
  • Demonstrated success building positioning and enablement that directly supports enterprise deal cycles.
  • Strong ability to define ICPs and buyer personas and translate them into targeted messaging and field-ready assets.
  • Demonstrated ability to leverage AI tools to accelerate research, messaging development, and enablement creation while maintaining rigor and accuracy.
  • Exceptional writing, storytelling, and presentation skills across technical and executive audiences.
  • High ownership mindset and comfort operating in a fast-moving, early-stage environment.
  • Must be eligible to work in the US without sponsorship.

Benefits

  • Health insurance
  • Retirement plans
  • Flexible work arrangements
  • Professional development

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