This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description This role involves executing go-to-market strategies and multi-channel campaigns. - Execute go-to-market plans, ensuring all materials align with brand guidelines and strategic objectives - Coordinate with cross-functional teams and external agencies to drive campaign success - Manage project flow and timelines to ensure deadlines are met - Keep brand guidelines and marketing collateral updated - Assist the Director of Public Relations in coordinating media opportunities Qualifications - 1-3 years of marketing experience, preferably in a B2B environment - Exceptional organizational skills and meticulous attention to detail - Strong written and verbal communication skills - Proven ability to manage multiple projects and deadlines simultaneously - Collaborative mindset with experience working cross-functionally - Bachelor's degree in Marketing, Communications, or related field - Ability to work independently and problem-solve effectively Benefits - Salary range $60,000 - $75,000 - Employer-subsidized medical, dental and vision insurance - 401K retirement employer match - Home office equipment stipend and monthly technology stipend - Thirteen paid holidays per calendar year - Flexible personal time off - Annual employee bonus dependent upon overall company and personal performance - Annual company-wide offsite

• Owns Customer Discovery Process: conducts preparation, facilitates execution, and owns follow-through for Customer Discovery strategy sessions with Customer and Internal leadership teams. • Connects market trends to target customer personas for Discovery planning. • Delivers Market Intelligence: educates and informs Americas sales organization on relevant market trends. • Connects market changes to commercial opportunities working with Strategy & Growth team, ITR teams, Business Lines, and Product Management. • Drives Account Management rigor through identification of pipeline growth opportunities and potential gaps in pipeline. • Captures Voice of Customer: Translates customer feedback into strategic business and Product Management processes, such as Long-Term Strategy and Multi-Generational Product Planning. • Serves as an energy industry SME and collects VOC during industry and customer forums. • Requires specialized knowledge across product lines, markets, sales processes, or customer groups. • Requires strong commercial awareness, and is expected to influence the development of strategy for Americas sales territory. • Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services. • Stays informed of industry trends that may inform work. • Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. • Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers. • Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations. • Uses multiple internal and some external sources outside of own function to help arrive at a decision. • May lead functional teams or projects with minimal resource requirements, risk, and/or complexity. • Communicates difficult concepts and may influence others' options on particular topics. • May guide others to consider a different point of view.

Description Join our award winning culture as we serve members in your area! The Care Manager, as part of an interdisciplinary team (IDT), serves frail elders, adults with physical disabilities and adults with intellectual/developmental disabilities who are members of Lakeland Care (LCI). The team’s goal is to promote the overall well-being of the members LCI serves by providing high quality, person-centered, outcome-based care. Under general direction of the Care Management Supervisor, this position provides care management and service coordination to LCI members. As a member of the IDT, the Care Manager arranges for provision of services and supports based on a comprehensive assessment of the member's identified outcomes and needs. The IDT monitors the provision of services based on the member-centered plan per LCI policy and procedures, and Department of Health Services (DHS) contract requirements. Essential Competencies: - As part of an interdisciplinary team (which also includes an RN Care Manager and the member and/or legal representative), conduct a comprehensive assessment of the member's outcomes, needs and risks; and conduct a reassessment as the member’s outcomes and/or condition changes. - Collaborate with the RNCM to coordinate acute and primary care services, care transitions, and related follow-up care. - Develop, coordinate, monitor and evaluate the members’ outcome-based member-centered plans, considering cost and effectiveness in authorizing services and choosing providers. - Coordinate care and benefits to ensure a comprehensive support approach, as well as on-going access to federal and state programs. - Implement risk mitigation strategies to promote the member’s health, safety and independence while respecting the member’s rights. - Educate members of their rights to appeal and grieve decisions and processes and facilitate the member's participation in the appeal/grievance process. - Participate in on-going training; maintain current knowledge to ensure compliance with Federal and State regulations, LCI policy and procedure and accepted professional standards. - Create and maintain member records as required by the Department of Health Services (DHS) contract and LCI policy. - Coordinate and participate in home visits and care conferences involving the member, their supports, and providers to assess and reassess long-term care needs and coordinate appropriate interventions. - Participate in the 24-hour on-call rotation as needed. - Participate in team meetings and internal workgroups as required/requested. - Maintain the confidentiality of member information and protected health information (PHI) as required by State and Federal regulations, including the Health Insurance Portability and Accountability Act (HIPAA) of 1996. Requirements - Certified Social Worker in the State of Wisconsin with a minimum of one (1) year experience working with at least one of the Family Care target populations, or - A four-year bachelor’s degree or more advanced degree in Human Services or related field with one (1) year experience working with at least one of the family care populations, or - A four-year bachelor’s degree or more advanced degree in any other area than Human Services with a minimum of three (3) years’ experience working with at least one of the Family Care target populations. - Working knowledge of computers, computer programs, typing, and data entry. - Ability to access members’ homes which are not required to comply with the ADA regulations. - Ability to multi-task and work in a fast-paced environment. - Ability to lift up to 25lbs. - Current driver’s license, acceptable driving record and proof of adequate insurance. In evaluating candidates for this position, Lakeland Care may consider a combination of education, training and experience which provides the necessary knowledge, skills, and abilities to perform the duties of the position. The education and or the experience requirement for this position may only be waived with the approval of the State as per LCI’s contract. --------------------------------------------------------------------- Lakeland Care is a Wisconsin-based non-profit organization that focuses on creating a world we all want to live in. With long-standing roots as a managed care organization (MCO), we provide long-term care services to eligible elders and individuals with physical and intellectual or developmental disabilities. Currently we serve members in 22 counties and have 11 offices throughout the Central to North East region of Wisconsin. Our Mission Empowering individuals. Strengthening communities. Inspiring futures. Our Vision To create a world we all want to live in. Our Core Values Kindness – We believe kindness is always possible and that no compassionate act is ever wasted. Inclusion – We believe that open hearts and open minds are the only path to a brighter future. Trust – We believe that honesty is still in style and that promises still have power. We are an equal employment opportunity employer functioning under an Affirmative Action Plan. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law. We are an organization that participates in E-Verify.

• Launch and optimize acquisition campaigns across Google/Bing, LinkedIn, Meta, and other platforms • Own campaign performance end-to-end: targeting, messaging, budgets, testing, reporting • Manage regional marketing budgets and allocate spend based on performance and priorities • Run A/B tests to improve CTR, CVR, CPL and lead quality (ads, landing pages, funnels) • Create and localize marketing assets (copy, landing pages, email content, simple visuals as needed) in collaboration with creative & content marketing teams • Partner closely with Sales to align on priorities, segments, and follow-up feedback loops • Support webinars and industry events to generate demand and build trust with engineers and buyers • Conduct lightweight market research (ICP insights, competitor benchmarks, messaging validation) to sharpen targeting and positioning • Discover, test, and scale new growth approaches and channels (e.g., new audiences, formats, platforms, partnerships) • Help identify partnership opportunities (media, associations, communities) to grow awareness and leads • Track performance and report results clearly, turning data into next steps