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Switzerland Global Enterprise logo
Switzerland Global Enterprise

We support Swiss SMEs in their international business and help innovative foreign companies to establish in Switzerland.

Senior Marketing Manager – Market Intelligence

MarketingMarketingOtherRemoteSeniorTeam 51-200Since 1927H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

109 days ago

Salary

$128.6K - $214.2K / year

Seniority

Senior

Postgraduate Degree6 yrs expExperience acceptedEnglish

Job Description

Senior Marketing Manager – Market Intelligence

Switzerland Global Enterprise

• Owns Customer Discovery Process: conducts preparation, facilitates execution, and owns follow-through for Customer Discovery strategy sessions with Customer and Internal leadership teams. • Connects market trends to target customer personas for Discovery planning. • Delivers Market Intelligence: educates and informs Americas sales organization on relevant market trends. • Connects market changes to commercial opportunities working with Strategy & Growth team, ITR teams, Business Lines, and Product Management. • Drives Account Management rigor through identification of pipeline growth opportunities and potential gaps in pipeline. • Captures Voice of Customer: Translates customer feedback into strategic business and Product Management processes, such as Long-Term Strategy and Multi-Generational Product Planning. • Serves as an energy industry SME and collects VOC during industry and customer forums. • Requires specialized knowledge across product lines, markets, sales processes, or customer groups. • Requires strong commercial awareness, and is expected to influence the development of strategy for Americas sales territory. • Interprets simple internal and external business challenges and recommends best practices to improve products, processes or services. • Stays informed of industry trends that may inform work. • Uses high level of judgment to make decisions and handle complex tasks or problems within projects, product lines, markets, sales processes, campaigns or customers. • Has ability to assess quality of information given and ask pertinent questions to stakeholders or customers. • Able to offer new solutions to problems outside of set parameters and is able to construct and provide recommendations. • Uses multiple internal and some external sources outside of own function to help arrive at a decision. • May lead functional teams or projects with minimal resource requirements, risk, and/or complexity. • Communicates difficult concepts and may influence others' options on particular topics. • May guide others to consider a different point of view.

Job Requirements

  • Master's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s))
  • Strong oral and written communication skills
  • Strong interpersonal and leadership skills
  • Demonstrated ability to analyze and resolve problems
  • Demonstrated ability to lead programs / projects
  • Ability to document, plan, market, and execute programs
  • Established project management skills
  • Ability to organize market intelligence in a structured manner
  • Experience using AI tools to increase productivity

Benefits

  • medical, dental, vision, and prescription drug coverage
  • access to Health Coach from GE Vernova, a 24/7 nurse-based resource
  • access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services
  • retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions
  • access to Fidelity resources and financial planning consultants
  • tuition assistance
  • adoption assistance
  • paid parental leave
  • disability benefits
  • life insurance
  • 12 paid holidays
  • permissive time off

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