This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As the Performance Marketing Intern at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. - Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement - Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency - Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement - Conduct research to better understand therapist needs, behaviors, and friction points across the journey - Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages - Contribute to A/B testing initiatives and performance reporting - Help maintain campaign calendars and lifecycle documentation Qualifications - Current undergraduate or graduate student in Marketing, Business, Communications, or a related field - Strong analytical skills and comfort working with data in spreadsheets - Interest in performance marketing, CRM, growth marketing, or user journey optimization - Strong written communication skills and attention to detail - Ability to manage multiple projects and meet deadlines - Curious, proactive, and eager to learn in a fast-paced environment Requirements - Experience with email marketing platforms or CRM tools (Bonus) - Familiarity with journey mapping or marketing automation concepts (Bonus) - Interest in healthcare, mental health, or marketplace businesses (Bonus) Benefits - The chance to build something that changes lives – and that people love - An awesome community of co-workers - Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding. - Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth. - Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship. - The hourly rate for this position is $20 - $25 per hour.

**Core Responsibilities** **Funnel Architecture & Build (GoHighLevel)** - Architect, build, and deploy full-funnel ecosystems inside GoHighLevel (GHL) including landing pages, sales pages, webinar funnels, VSL funnels, product funnels, membership funnels, and upsell/downsell flows. - Configure pipelines, automations, triggers, email/SMS sequences, and checkout flows. - Ensure seamless integrations with CRM, payment gateways, and tracking systems, and QA every funnel end-to-end before traffic is driven. **Conversion Rate Optimization & A/B Testing** - Implement ongoing A/B split testing across headlines, CTAs, layouts, creative assets, pricing structures, and copy variations. - Continuously optimize performance based on conversion rate, ROAS, bounce rate, and user behavior data. - Run autonomous testing cycles and produce ongoing performance insights with the goal that every funnel improves month-on-month. **AI-First Funnel Creation & Optimization** - Use AI tools to generate high-converting copy, landing pages, ad creative, VSL scripts, email sequences, and offer structures. - Rapidly prototype funnels using AI, then refine through testing and data. - You should be comfortable using modern AI tools for copywriting, creative assets, video generation, and funnel optimization. **Paid Traffic & Retargeting Ecosystems** - Design and support retargeting campaigns across major platforms including Meta, Google, YouTube, TikTok, and LinkedIn where relevant. - Ensure correct pixel tracking, event tracking, and audience segmentation while optimizing campaigns for CPA, CPL, and ROAS. **Copywriting & Messaging Optimization** - Write and refine landing page copy, sales page messaging, email sequences, webinar scripts, and ad copy. - Maintain strong psychological positioning, clear offer articulation, and high-impact calls-to-action. - All messaging must be conversion-focused and aligned with Western buyer psychology.

• Performance Tracking & Tactical Optimization: Own end-to-end reporting and budget pacing across B2B channels (Search, Social, Programmatic), providing real-time recommendations to improve ROAS, lead quality, and spend efficiency. • Strategic Insights & Funnel Analysis: Analyze the "why" behind performance fluctuations to identify high-converting creative, audience segments, and growth levers that drive quality B2B sign-ups and account activations. • Testing & Partner Alignment: Lead experimental design (bid strategies, creative, and LPs) in partnership with agencies and external platforms to drive incremental growth and ensure cross-functional alignment on measurement

• Plan, launch, and manage high-performing Google Ads campaigns (Search, Display, Shopping, YouTube, Performance Max) • Conduct in-depth keyword research, competitor analysis, and audience targeting • Continuously optimize campaigns to improve CTR, CPA, ROAS, and conversion rates • Implement A/B testing strategies for ad copy, landing pages, and creatives • Monitor daily performance metrics and adjust bids, budgets, and targeting accordingly • Build detailed performance reports and present insights to stakeholders • Collaborate with creative, content, and sales teams to align messaging and funnel strategy • Track conversions using Google Tag Manager, GA4, and CRM integrations • Identify scaling opportunities and new paid acquisition channels