This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for an accomplished marketing leader to continue to grow and guide our in-house Paid Social and Programmatic media teams to drive business impact, accelerate global expansion across Squarespace’s suite of products. As the Director of Paid Social & Programmatic, you will lead a team of seasoned, strategic media experts to develop and execute both Brand and Direct Response campaigns across global markets, translating strategic priorities and opportunity briefs into media strategy recommendations, then optimizing while in flight to drive impact. You’ll work with key media partners across creative, finance and marketing analytics to maximize the value of our investment and relationships, while ensuring that Squarespace continues to be on the cutting edge of media innovation, marketing measurement and consumer usage trends. You’ll Get To… - Own the day-to-day media budget for the respective channels and be accountable for key performance indicators around CAC and ROAS - Lead media plan development and execution across paid social, programmatic display and OLV - Continually optimize within and across channels and markets to maximize media impact on near-term subscription and revenue return (Direct Response) and market-level brand goals (Brand); work with internal analytics teams to test and analyze key elements - Strengthen relationships with key and emerging advertising publishers and platforms to ensure Squarespace has access to best-in-class media capabilities; stay informed of industry trends, technological advancements and evolving consumer behaviors and proactively integrate these in a test-and-learn fashion - Support Squarespace’s international expansion goals by aligning media initiatives with market priorities, informing localized creative briefings, and establishing an effective flow of information between Digital Media and Go-to-Market teams - Partner with our Marketing Analytics and Marketing Technology teams to define requirements, assess opportunities and prioritize initiatives - Oversee and improve processes across a high-performing in-house team, including developing and refining a point of view on in-house vs. agency use cases as we expand our efforts into more global markets and provide support for additional Squarespace products - Define and socialize our team’s offering internally to improve cross-functional alignment and support a shared services approach Qualifications - 12+ years of experience in performance marketing with proven impact on business outcomes; experience with SaaS or subscription brands preferred; experience with global programs preferred - Comfort and experience planning and optimizing media channel investment and strategy in response to briefs spanning different funnel objectives (Brand, DR, etc), customer targets, and business contexts - Demonstrated success using data to inform plans and optimize in-flight; fluency with both brand and DR measurement metrics and analytical approaches; familiarity with key marketing technology offerings and requirements - A collaborative approach, with experience influencing cross-functional teams in a complex organization and a track record of building productive relationships with a broad range of internal partners - Flexibility and comfort with ambiguity; able to define priorities and identify trade-offs when faced with overlapping needs - Skilled presenter and communicator, ready to deliver insights and recommendations to a wide variety of audiences, including executive leadership - Proven success leading and developing a high performing team; ideally, experience across both in-house and agency (or in-house agency) support models - Listening, empathy and mentorship skills are a must; a considerate and thoughtful partner who prioritizes team success and creates a culture of creativity, collaboration and innovation Benefits - A choice between medical plans with an option for 100% covered premiums - Fertility and adoption benefits - Access to supplemental insurance plans for additional coverage - Headspace mindfulness app subscription - Global Employee Assistance Program - Retirement benefits with employer match - Flexible paid time off - 12 weeks paid parental leave and family care leave - Pretax commuter benefit - Education reimbursement - Employee donation match to community organizations - 7 Global Employee Resource Groups (ERGs) - Dog-friendly workplace - Free lunch and snacks - Private rooftop - Hack week twice per year - Cash Compensation Range: $203,500 - $327,750 USD - The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. - In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.

About The Role We’re looking for a Sr. Demand Generation Marketer who can build and execute the programs that fill our funnel and potentially take on a larger role in Knotch’s marketing org. You’ll design campaigns that generate awareness, engagement, and meetings, with a special focus on in-person events as a growth channel.. You’ll own the playbook for our monthly in-person events — managing recruitment, guest experience, and post-event follow-up — while also building digital & outbound programs that complement these touchpoints. This is a foundational marketing role with real impact and visibility. You’ll work closely with the Knotch executive team to turn Knotch’s positioning into pipeline. Responsibilities - Own demand generation campaigns across paid, organic, email, and event channels. - Lead event execution for in-person & virtual events: manage logistics, guest lists, and recruitment strategy for 20–40 person executive gatherings in key cities and larger events 1-2x/year. - Develop CTAs, offers, and post-event nurture strategies to ensure meetings and pipeline follow directly from event activity. - Collaborate with the Sr. Product Marketing Manager on messaging, creative, and campaign strategy. - Collaborate with Sales on campaign follow up. - Measure and optimize campaign performance to improve efficiency and conversion. - Work with agencies and contractors to scale execution while maintaining quality and brand alignment. - Continuously test and refine approaches to maximize ROI and learn what works best for our audience. How to be Successful - 7+ years of B2B SaaS, platform, and/or software-related experience in demand generation, field marketing, or growth marketing at a start-up or growth stage company. - Experience managing or supporting in-person event programs (dinners, roundtables, conferences). - Hands-on experience with sales intelligence, sales & marketing automation, CRM, and campaign analytics tools, including Clay/Clay equivalents. - Data-driven approach and a strong understanding of pipeline metrics. - Collaborative working style and a bias toward execution and iteration. - Creativity and resourcefulness — you know how to make an impact with lean resources. Why Join Knotch You’ll design and own the marketing programs that power Knotch’s growth. From high-impact executive events to integrated demand campaigns, your work will directly influence how we engage the market and win new business. The salary range for this opportunity is $100,000 - 150,000 USD depending on experience. Compensation for Canada-based applicants will be determined based on experience and location. Our Benefits and Perks Knotch is a fully remote company. Candidates may work from anywhere in the U.S. or Canada. Some of our other great benefits include: - comprehensive medical, dental and vision insurance eligibility - 401(k) plan - unlimited PTO - 10+ company-paid holidays - a daily company-wide break, and more! Equal Opportunity Employer Knotch is a US based equal opportunity employer. We strive to provide equal opportunities in all of our processes, including our hiring and employee experience. We pride ourselves on our three values: transparency, relentlessness, and inclusiveness. We commit to daily work towards leading with empathy, reducing bias through periodic training, and engaging with and uplifting communities of marginalized groups. We condemn all forms of racism and discrimination on the basis of race, religion, ethnicity, nationality, gender identity, sexual orientation, age, marital status, pregnancy or parenthood status, veteran status, disability status or any other identifier. We encourage all employees, clients, investors, candidates, vendors, and friends of Knotch to deliver honest feedback directly or anonymously so that we may always seek to improve as an organization that is dedicated to diversity, equity, inclusion, and belonging.

As Director of Demand Generation, you’ll partner directly with CMOs, VPs, and senior marketing leaders. You’ll lead strategy and advise teams across Demand Gen, Content, RevOps, and Product Marketing to build programs that turn buyer signals into revenue. You’ll work across a mix of industries and business models, gaining exposure to different go-to-market motions and sharpening your skills with every engagement. We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk. The target salary for this role is $150,000 and is standardized across all Director of Demand Generation team members to ensure equity across the team. ​​Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA. By submitting your application for this position through LinkedIn, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team. What you'll do at Refine Labs: - Demand Generation: Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes create demand, capture demand, and convert demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives. - Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta. - Revenue Operations (RevOps): Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations. - Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue. - Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios. - Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs. You Need: - Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification - Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus. You should feel comfortable navigating the platforms, analyzing the results, and understanding how the budget investment is impacting your client’s business funnel. - Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools - Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect. - Empathy – for our team, our partners, our clients, and their customers - The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done. - Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams - The ability to clearly articulate ideas, frame problems and offer solutions - The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing - This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on. Interview Process: The typical interview process for Director of Demand Generation at Refine Labs is 4 rounds, including a final presentation requiring preparation from our project brief. Our interview process assesses a candidate's technical, client management, and presentation skills. Perks: - Flexible schedule in a 100% distributed workforce - Premium employer-sponsored health coverage - medical, dental, & vision - Paid parental leave - 401(k) - Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months) - No Meeting Fridays - Company kick-off trips and virtual team activities - It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe in and focus on psychological safety. - We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed. Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

As a Performance Marketing Manager, you will support a Director of Demand Generation and collaborate together to drive growth for your book of clients. You will be responsible for the research, campaign build-out, analysis and optimization of client’s paid media campaigns. You’ll have the opportunity to work on diverse projects across multiple verticals with a focus on implementing innovative demand generation programs. This role is client facing and will be expected to interface and communicate with clients via Zoom, email, and Slack. We’re building a Talent Destination for the best minds in B2B marketing. You’ll work alongside people who challenge the status quo, care about doing it right, and want to grow. If you’re ready to step into a high-impact role and lead work that moves the needle, let’s talk. Salary target for this position is $95k. ​​Note: Our operations are entirely remote, however we are presently prioritizing candidates for our pool that reside in the following states: CA, CO, FL, GA, IL, IN, IA, MD, MA, NY, NC, OK, OR, PA, TN, TX, VA or WA. By submitting your application for this position through LinkedIn, your profile will be added to our candidate pool. Should review of your qualifications align with an immediate business need and result in a decision to pursue your candidacy, you will be contacted by our recruiting team. What you'll do at Refine Labs: - Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads. - Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. Rapidly iterate on strategy based on findings. - Budget Management and Pacing: Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients. - Client Management: Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts. - Cross-team Collaboration: Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business. You Need: - Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment - An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments - The ability to identify trends & insights through in-depth data analysis - Google Ads & Analytics certifications preferred! - Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta (experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]) - Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager. - Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls. - Empathy – for our team, our partners, our clients, and their customers - To be a team player with exceptional communication and interpersonal skills - The ability to clearly articulate ideas, frame problems and offer solutions - Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail - To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines - To be able to effectively communicate expectations to team members in a timely and clear fashion - The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals Interview Process: The typical interview process for Performance Marketing Manager at Refine Labs is 3 rounds, including an intro call, technical assessment, and a final presentation requiring presenting on a work sample. Our interview process assesses a candidate's technical, client management, and presentation skills. Perks: - Flexible schedule in a 100% distributed workforce - Premium employer-sponsored health coverage - medical, dental, & vision - Paid parental leave - 401(k) - Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months) - No Meeting Fridays - Company kick-off trips and virtual team activities - It’s a shared belief held by all employees at Refine Labs that others on the team will not be embarrassed, reject, or punish you for speaking up. We believe and focus on psychological safety! - We recognize that mental health is just as important as physical health so we encourage employees to take Mental Health Days as needed. Refine Labs provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.