• Develop and execute content plans in line with the approved strategy • Manage and grow social media channels: Instagram (key platform), Facebook, LinkedIn, YouTube • Develop and optimize SMM strategies aligned with business objectives • Create detailed briefs for designers and the production team via ClickUp • Select references and participate in developing creative concepts • Write social media copy (copywriters review, but content creation is the SMM Manager’s responsibility) • Work in Figma (adapting templates, placing copy, basic visual assembly) • Community management: replies, engagement, communication according to brand guidelines • Analyze performance, prepare reports, and work with KPIs (reach, audience growth) • Monitor the real estate market (including UAE), competitors, and trends

• Develop and execute social media strategies aligned with AU market trends • Build structured monthly content calendars • Plan campaign rollouts aligned with business objectives • Identify local audience targeting opportunities • Create engaging, conversion-focused content • Write compelling captions tailored to AU audiences • Oversee graphics and short-form video production • Maintain consistent brand voice • Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable) • Ensure consistency across all channels • Manage Meta Ads and LinkedIn Ads campaigns • Build conversion-focused funnels • Optimise cost per lead (CPL) • Conduct A/B testing and campaign refinements • Track engagement, reach, CTR, CPL, conversions, and ROI • Provide monthly reporting with actionable insights • Optimise campaigns based on performance data • Manage comments and inbox professionally • Monitor brand reputation • Engage with local audiences and relevant communities

• Execute a comprehensive, multi-platform paid social media strategy for World Travel Holding’s owned cruise brands. • Ideate, create, and publish a consistent stream of high-quality, engaging content tailored across each of the social media platforms. • Identify and manage relationships with influencers and content creators. • Manage influencer campaigns from outreach to execution, with a clear goal of generating authentic, high-performing User-Generated Content (UGC). • Plan, deploy, and optimize paid social media campaigns for four owned brands. • Continuously monitor, analyze, and report on key social media metrics. Use data to provide actionable insights. • Be perpetually curious and ahead of emerging platforms, trends, and algorithm changes, and proactively recommend new opportunities. • Collaborate closely with internal stakeholders to ensure a cohesive and integrated brand message.

• Irrigation Monitoring (Primary Responsibility) - Log in daily via VPN to access plant/sensor dashboards; - Monitor water levels and environmental values across multiple rooms/zones; - Compare readings against target ranges provided by the client; - Make small irrigation adjustments when necessary (e.g., modify watering duration or frequency) following written rules; - Maintain extreme accuracy when adjusting numeric values (e.g., distinguishing 5 minutes vs. 50 minutes); - Document daily checks and changes in a structured log for review; - Flag anomalies or irregular patterns to leadership immediately; • Social Media & Brand Monitoring (Secondary Responsibility) - Monitor Reddit and other online platforms for brand mentions; - Engage using neutral customer-style accounts (not official company accounts); - Respond politely to comments, questions, or complaints; - Share positive feedback and help reinforce brand reputation; - Escalate repeated complaints or serious issues; - Assist in drafting responses for official accounts when needed;