Kindred Bravely is looking for a data-driven and detail-oriented Lifecycle Marketing Specialist to support and execute retention marketing strategies that deepen customer relationships and drive repeat purchases through email, SMS, and other owned channels, while helping make moms’ lives easier through our thoughtfully designed maternity and postpartum essentials. About Us: Kindred Bravely exists to make early motherhood feel a little less overwhelming and a lot more supported. Trusted by millions of moms since 2015, Kindred Bravely thoughtfully designs award-winning maternity, postpartum, breastfeeding, and baby essentials that offer unparalleled comfort and intuitive function, allowing moms to feel supported, empowered, and more like themselves. The Opportunity: Kindred Bravely is looking for a highly organized, data-driven, and execution-focused Lifecycle Marketing Specialist to support and scale our customer retention programs. The ideal candidate has hands-on experience building and deploying email and SMS campaigns, a strong understanding of lifecycle marketing strategies, and a passion for using data and testing to improve customer engagement and lifetime value. Reporting to the Lifecycle Marketing Manager, you will play a key role in bringing lifecycle strategies to life across email, SMS, direct mail, and other owned channels. This role is critical to ensuring campaigns are executed with precision, optimized through testing and performance insights, and aligned with the customer journey. You will work closely with cross-functional partners across creative, merchandising, and marketing to deliver thoughtful, personalized communications that deepen customer relationships, drive repeat purchases, and support the long-term growth of the business. We are looking for someone who… - Is exceptional at execution. You take ownership of your work, proactively solve problems, and consistently deliver high-quality campaigns. - Is data-driven. You use performance insights to optimize campaigns, identify trends, and improve engagement and repeat purchase behavior. - Is a creative tester. You enjoy experimenting with subject lines, messaging, segmentation, and timing to discover what resonates most with customers. - Is detail-oriented. You ensure campaigns are accurate, on brand, and launched on time through careful QA and strong organization. - Is collaborative. You work closely with creative, merchandising, and marketing partners to deliver cohesive, customer-focused communications. - Is hands-on. You enjoy building campaigns in Klaviyo, managing the calendar, analyzing performance, and continuously improving lifecycle programs. - Is curious and growth-oriented. You are motivated to learn, experiment, and evolve lifecycle strategies over time. Responsibilities include (but are not limited to): Customer Editorial Calendar Management - Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule. - Collaborate cross-functionally to align creative, product, and marketing resources with the calendar. - Track deadlines, dependencies, and priorities to ensure campaigns launch as planned. - Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track. Campaign & Automation Execution - Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness. - Maintain high standards for deliverability, brand consistency, and lifecycle alignment. - Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization. Optimization & Testing - Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue. - Use performance insights to iterate campaigns, flows, and lifecycle programs. - Leverage AI tools and other resources to scale idea generation, testing, and optimization efforts. Creative Collaboration - Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams. - Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle objectives. - Partner closely with creative and content teams to implement campaigns efficiently and effectively. Audience & Segmentation Strategy - Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights. - Recommend refinements to audience frameworks to improve relevance, scalability, and performance. - Apply RFM segmentation and other audience targeting strategies to maximize engagement and revenue Performance Measurement & Reporting - Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions. - Contribute to weekly and monthly reporting on KPIs including open rates, CTRs, CVRs, unsubscribes, AOV, and revenue contribution. Experience - 3–5 years in lifecycle, CRM, or retention marketing - Klaviyo expert with hands-on experience building and deploying campaigns and automations - Experience leveraging RFM segmentation and other advanced audience strategies - Proven ownership of briefing, execution, and reporting processes - Strong collaboration skills, especially with creative teams - Detail-oriented with strong accountability and follow-through - Comfortable in a fast-paced ecommerce environment Preferred but not required: - Experience in DTC ecommerce, apparel, or consumer brands. - Familiarity with lifecycle metrics such as LTV, cohort analysis, or segmentation strategy. - Experience implementing structured testing frameworks and performance optimization processes. Why Join Kindred Bravely? - Be part of a mission-driven company that is making a meaningful difference in the lives of moms. - Competitive salary and benefits package. - Fully remote team with a collaborative work environment. Benefits: - Employer-sponsored Medical, Dental, Vision as well as voluntary benefits including life Insurance, Critical Illness Insurance, and Healthcare and Dependent Care FSAs. - 4% Retirement matching after 6 months of employment. - Paid parental leave program after 1 year. - Monthly "Random Act of Generosity". - 40% off product discounts on the Kindred Bravely website and 15% off for friends and family! Schedule: Full Time Education: Bachelor’s degree in a related field (e.g., Marketing, Communications). Location: US - Remote Salary: $60-70k annually, depending on experience.

ThreatDown is looking for... ThreatDown is looking for a strategic and execution-focused Customer Marketing Manager to drive retention, engagement, and expansion initiatives across our customer base. This role is dedicated to supporting our retention business with targeted lifecycle programs that increase product adoption, strengthen engagement, improve renewal outcomes, and drive upsell and cross-sell opportunities. This role partners closely with Retention, Account Management, and Customer Success teams to build cohesive lifecycle strategies that drive onboarding success, product utilization, expansion readiness, renewal performance, and long-term customer growth. The ideal candidate is data-driven, customer-obsessed, and experienced in building scalable lifecycle marketing programs in a B2B SaaS environment with a strong understanding of retention and expansion motions. Compensation: $110 - 120K Annually What You Will Do: - Own the customer lifecycle marketing strategy across all stages – including adoption, expansion, renewal, up-sell and advocacy opportunities. - Develop and execute targeted retention-driving initiatives, including automated journeys, feature adoption campaigns, renewal reminder programs, and re-engagement efforts. - Design and implement upsell and cross-sell campaigns, leveraging usage data, customer segmentation, and expansion triggers. - Identify expansion opportunities based on product utilization, account growth signals, and lifecycle stage, and build targeted campaigns to support add-on, upgrade, and multi-product adoption. - Partner closely with Retention, Account Management, and Customer Success teams to align messaging, timing, and touchpoints across the full customer journey. - Support renewal and expansion campaigns with coordinated multi-channel communications (email, in-app messaging, webinars, customer events, sales enablement content). - Collaborate with Product Marketing to translate new releases, add-ons, and premium features into customer-facing campaigns that drive adoption and revenue growth. - Create customer-facing assets such as playbooks, enablement guides, use-case content, webinars, and educational resources to increase product engagement and support expansion conversations. - Develop and manage customer advocacy initiatives in partnership with Customer Success (case studies, testimonials, reviews, referral programs). - Track and report on lifecycle performance metrics, campaign effectiveness, renewal influence, expansion pipeline contribution, and customer engagement trends. - Continuously optimize segmentation, messaging, and timing based on performance data and feedback from Customer Success and Retention teams. Skills You'll Need to Have: - 4–8+ years of B2B SaaS marketing experience, with strong emphasis on customer marketing, lifecycle marketing, retention, or growth marketing. - Proven experience building onboarding, adoption, renewal, and expansion (upsell/cross-sell) campaigns that influence revenue retention metrics. - Strong understanding of SaaS retention and expansion drivers including product usage, engagement scoring, churn signals, and expansion triggers. - Experience collaborating cross-functionally with Customer Success, Account Management, Sales, Product Marketing, and Revenue Operations teams. - Hands-on experience with marketing automation platforms, CRM systems, and customer engagement tools. - Strong analytical skills with the ability to translate customer data into actionable lifecycle and expansion strategies. - Excellent written communication skills with the ability to create clear, value-driven messaging for existing customers. - Ability to manage multiple lifecycle and expansion programs simultaneously in a fast-paced environment. - Experience in cybersecurity, IT, or technical B2B SaaS environments is a plus. - Bachelor’s degree preferred or equivalent work experience. Perks & Benefit: - Comprehensive medical, dental, and vision insurance coverage - Employee Referral Bonus Program  - Wellness programs   - 401k and employer matching for (US Employees) - Comprehensive Time Off policy - An opportunity to do something great for yourself and the world! (Benefits and Perks subject to change by country/region) Legal Language: (US Employees Only) Applicants have rights under the Federal Employment Laws: - Employee Polygraph Protection Act - Know Your Rights: Discrimination is Illegal - Family and Medical Leave Act (FMLA) This is to affirm our policy of providing equal employment opportunities to all employees and applicants for employment in accordance with all applicable laws and regulations. Our company will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership or activity in a local human rights commission, or status regarding public assistance. We will ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.

• Partner with the Retention Marketing Manager to maintain the customer editorial calendar, ensuring all campaigns, automations, and promotions are planned and executed on schedule. • Collaborate cross-functionally to align creative, product, and marketing resources with the calendar. • Track deadlines, dependencies, and priorities to ensure campaigns launch as planned. • Proactively flag conflicts, delays, or missing assets and propose solutions to keep the calendar on track. • Build, QA, and deploy email and SMS campaigns and automated flows in Klaviyo with precision and timeliness. • Maintain high standards for deliverability, brand consistency, and lifecycle alignment. • Ensure campaigns are executed according to strategic goals, with accurate segmentation and personalization. • Develop and test subject lines, preview text, creative, and timing to maximize engagement and revenue. • Use performance insights to iterate campaigns, flows, and lifecycle programs. • Translate marketing strategy into actionable creative briefs with clear guidance for internal and external teams. • Provide feedback grounded in performance data, ensuring creative output aligns with brand voice and lifecycle objectives. • Support segmentation, targeting, and personalization strategies using customer behavior, engagement signals, and lifecycle stage insights. • Monitor campaign performance and generate insights to inform messaging, targeting, and creative decisions.

• Own and deliver measurable growth in provider onboarding, activation, and retention through sophisticated multi-channel marketing campaigns (email, EMR, SMS, live outreach, print, and web). • Partner closely with internal teams – Provider Relations, Partnerships, Lifecycle Marketing, and Design – to align strategies and coordinate execution across the end-to-end user journey. • Track and analyze performance across campaigns to refine content, channels, and tactics. You’ll be responsible for communicating these insights to stakeholders to reinforce the value of our programs. • Uphold Cadence’s brand standards, ensuring all materials are clear, credible, compliant, and deeply aligned with our mission to deliver proactive, connected care. • Act as the bridge between user feedback and our marketing engine, translating health system and patient needs into scalable engagement programs.