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Senior Manager, Programmatic B2B
Location
United States
Posted
1 day ago
Salary
$110K - $150K / year
Seniority
Senior
Job Description
Senior Manager, Programmatic B2B
Wpromote
• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity. • Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI). • Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs. • Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution. • Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions. • Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes. • Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs. • Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients. • Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts. • Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions. • Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.
Job Requirements
- 3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
- Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
- Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
- Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
- Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
- Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
- Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
- A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options*
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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