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Integrated Media Planner
Location
United States
Posted
1 day ago
Salary
$70K - $80K / year
Seniority
Mid Level
Job Description
Integrated Media Planner
Wpromote
• Analyzing performance data to guide cross-channel budget allocation and optimize media investment across the funnel • Supporting the development and execution of integrated full-funnel media strategies aligned to client business goals and customer journey stages • Driving strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH • Partnering with activation, creative, and analytics teams to ensure aligned strategy and seamless campaign execution • Developing strategic recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks • Stewarding paid media budgets through initial planning, in-flight reallocations, optimization opportunities, and incremental investment scenarios • Conducting audience research, competitive analysis, and market intelligence using tools such as Pathmatics, GWI, Resonate, and platform insights • Monitoring pacing, performance trends, and optimization opportunities to improve efficiency and drive business outcomes • Leading testing and learning initiatives across channels to support continuous innovation and performance improvement • Delivering strategic insights, performance updates, and recommendations through client-facing presentations, reports, and planning documents • Building deep expertise in client industries, omni-channel retail dynamics, seasonal trends, and evolving consumer behavior • Staying current on emerging media platforms, industry trends, and best practices while contributing strategic guidance for both existing and prospective clients
Job Requirements
- 2-3 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment
- Multi-channel experience across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms
- Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives
- Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey
- Experience supporting cross-channel media strategies across brand and performance campaigns, ideally within omni-channel retail, ecommerce, and/or ISP/telco environments
- Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development
- Familiarity with attribution methodologies and measurement frameworks
- Strong analytical and problem-solving skills with exceptional attention to detail
- Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms
- Excellent oral, written, presentation, and interpersonal communication skills
- Strong organizational, time management, and project management capabilities
- Ability to manage multiple projects and priorities in a fast-paced environment
- Bachelor’s degree in Marketing, Communications, Business, or related field
Benefits
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!
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