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Handcrafted digital marketing. Driven by your business needs.
SEO Manager
Location
California + 6 moreAll locations: California | Colorado | Illinois | New York | North Carolina | Texas | Virginia
Posted
62 days ago
Salary
$70K - $77K / year
Seniority
Senior
Job Description
SEO Manager
Workshop Digital
• Develop strategies and tactics that support client goals and drive strong organic marketing performance • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development • Implement and test new capabilities to enable client growth • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency • Provide support for client services deliverables during the sales process for upsells and new business • Develop strong relationships with clients and senior stakeholders • Attend and participate in all meetings/calls with clients • Communicate effectively with various audiences • Create and present insightful, meaningful, and accurate reports and analyses on complex issues • Proactively seek and gracefully accept feedback • Tactfully share feedback with colleagues • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community • Identify new opportunities for clients to meet their business goals • Independently identify opportunities for potential case studies and coordinate with marketing for case study development • Manage beta tests of new services for client set • Support the sales team by assisting with RFPs, presentations, audits, and SOWs • Regularly identify opportunities to update and expand training content • Develop original technical training content with QA • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T • Conduct comprehensive technical, content, and local SEO audits on complex issues • Optimize client content for visibility within AI-generated search experiences
Job Requirements
- 3+ years of demonstrated agency experience with mid-to-enterprise level clients
- Building strong relationships
- Identifying, projecting, setting, and hitting client KPI goals
- Prioritizing workload with minimal support to meet deadlines
- Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support
- Presenting data and insights in a way that is logical, clear, and actionable with minimal support
- Creating effective meeting agendas and leading client meetings with minimal support
- Delivering core training, as needed
- Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients
- Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT)
- Demonstrated ability to evaluate AI output for 'hallucinations' or inaccuracies, specifically regarding technical SEO recommendations and data reporting
- Advanced and courteous written, verbal, and visual communication skills
- Advanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets
- Advanced-level skills with SEMrush or Ahrefs.
Benefits
- Competitive salaries
- 25 days PTO
- 5 days STO
- 12 Holidays
- Hybrid workspace for Richmonders (only Mondays are required)
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- 401k with 3% non-elective contributions
- A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance
- Life insurance, short-term, and long-term disability
- Profit sharing
- 2x a year company-wide meetup in Richmond, VA
- Committee Membership (Community, Culture, Health & Wellness)
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