• Develop and execute social media strategies that align with business objectives • Manage and update content calendars to ensure consistent posting across all social media platforms • Monitor trends and adjust strategies to increase engagement and reach • Manage relationships with vendors (photographers, videographers, etc.) and outside agencies to ensure quality content is being generated • Create, schedule, and publish engaging content across LinkedIn, Facebook, Instagram, and other relevant platforms • Design and edit social media graphics, short videos, and other visual content to support brand messaging • Write compelling captions, hashtags, and calls to action to encourage interaction • Monitor and respond to comments, messages, and reviews in a timely and professional manner • Engage with followers, industry leaders, and partners to foster relationships and brand loyalty • Identify opportunities for user-generated content and brand advocacy • Manage online reviews, encouraging satisfied customers to leave positive feedback on Google, Facebook, and other platforms • Track key social media metrics, analyze data, and provide insights to optimize content performance • Prepare regular reports on engagement, follower growth, and campaign success • Work closely with regional marketing managers and sales teams to create social media campaigns that support lead generation efforts • Align social media messaging with overall marketing initiatives and promotional campaigns • Coordinate with the creative team to develop high-quality visuals and multimedia content • Stay up to date on social media trends, platform updates, and industry best practices • Identify new opportunities for engagement and content innovation • Experiment with emerging social media features and formats to keep content fresh and engaging

• Actively monitor, respond to, and engage with our community across all social platforms (Instagram, TikTok, Facebook, Reddit, and YouTube), including comments, DMs, tags, and trending conversations • Respond to customer comments, questions, and DMs with empathy, speed, and accuracy • Monitor community conversations to identify opportunities for engagement and brand advocacy • Foster and manage our Reddit community in partnership with customer service and our science + education teams to ensure accurate, helpful, and brand-aligned responses • Work with the Director of Social to test and execute new content strategies that drive engagement, growth, and awareness • Identify quick turn culture-driven opportunities to support the calendar • Assist in developing weekly content calendars tied to launches, campaigns, and platform trends • Manage social publishing across core platforms, ensuring voice, visuals, and timing align with brand and campaign strategy • Source user-generated content (UGC) and creator talent aligned with brand standards and campaign needs • Develop clear, engaging content briefs for our creator community • Film and edit short-form social content as needed, both independently and collaboratively • Conduct ongoing research into platform trends, emerging creators, and cultural conversations

Bloom is a full-service workplace design consultancy representing Poppy & Peonies on their search for a Social Media Coordinator to join their team. As Talent Advisors, we will be the liaison between our Bloom Partner and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application! -------Hi, I’m Natalie Dusome, Founder and CEO of Poppy & Peonies. At Poppy & Peonies, we’re a fun and energetic brand that believes style and function should always go hand-in-hand. We’re passionate about creating practical pieces that make life a little easier and literally lighten the load. Building Poppy & Peonies has been an incredible adventure. It all started when my daughter Poppy was born, and I found that my accessories no longer fit my new life as a mom. I needed bags with pockets and organization that looked cool but also had functionality. When I couldn’t find them, I decided to create them myself. And so, in 2015, Poppy & Peonies was born. We’ve come a long way since then—from filling orders in my basement to appearing on Dragons’ Den, and now, expanding into new product categories and collaborating with exciting influencers and brands. It hasn’t always been smooth sailing, but thanks to our incredible community, we’ve never felt more loved and supported! We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it. That’s why all of our bags are made from high-quality vegan leather, and our entire product line is vegan, cruelty-free, and PETA-approved. We ship our products plastic-free and use a combination of recycled, compostable, and biodegradable materials to mitigate shipping waste. We are constantly looking for new ways to make our products and supply chain more sustainable, reducing our carbon footprint. —--- As our Social Marketing Coordinator, you own Poppy’s social success. As our Social Media Coordinator, you will be an integral part of Poppy & Peonies’ growing marketing team, supporting the execution and daily management of our social media presence. Reporting directly to the Social Marketing Specialist, this role is designed to strengthen the operational foundation of our social platforms and ensure seamless, consistent content delivery. You will play a key role in bringing our content calendar to life — ensuring posts go out on time, are optimized for performance, and align with brand voice and visual standards. This position will allow the Social Marketing Specialist to focus on high-level strategy, growth initiatives, and on-set content direction, while ensuring day-to-day excellence across channels. Your work will play a key role in elevating Poppy & Peonies in the digital space and expanding our reach to new audiences. This is an entry-level opportunity ideal for someone looking to build a long-term career in social media, content marketing, and digital brand growth. Does this sound like you? Are you excited about shaping a brand’s digital?Do you thrive in a fast-paced environment where creativity and strategy intersect?Are you eager to explore new trends to expand a brand’s social footprint? If you answered yes, yes, and yes—we would love to hear from you! The Opportunity: - Own the day-to-day scheduling and publishing of content across Instagram, TikTok, Facebook, and any future platform expansions. - Execute against the social content calendar with accuracy, consistency, and attention to detail. - Ensure all posts are properly formatted, captioned, tagged, and optimized for each platform while maintaining brand voice and visual standards. - Conduct final quality checks on all content prior to publishing (links, tags, formatting, spelling, product mentions, etc.). - Assist with editing and preparing short-form video content for Instagram Reels, TikTok, and other social-first formats. - Identify trending sounds, formats, and cultural moments that align with the brand and can be leveraged for timely content. - Monitor social media trends, platform updates, and emerging features to support ongoing optimization. - Support community engagement by assisting with comment moderation and direct messages as needed. - Monitor brand mentions and conversations, flagging customer service or brand-sensitive issues appropriately. - Collaborate closely with the Social Marketing Specialist to ensure seamless execution, enabling focus on strategy, growth initiatives, and on-set content leadership. What You Bring to the Table: - 2+ years of experience in social marketing and content creation. - You have proven experience in social media marketing and content creation, with an emphasis on building, growing, and maintaining social channels. - You have strong knowledge of social media platforms including Instagram, Pinterest, and Facebook. - You have excellent written and verbal communication skills. - You are highly creative with an eye for visual content and the ability to translate ideas into engaging social media content. - You have experience in executing content calendars, scheduling posts, and ensuring consistent brand voice across platforms. - You are proficient in social media analytics tools (Instagram Insights, Meta Analytics, etc.) to track performance and identify opportunities. - You’re a collaborative team player who can brainstorm with others. - You’re flexible and can adapt to changing priorities on the go. - You are detail-oriented with excellent organizational and time-management skills. - You have the ability to work in a fast-paced environment and manage multiple projects simultaneously. Don’t sweat it if you don’t have everything listed above. We believe in growth and curiosity. If you have some of these qualities and are excited about this opportunity, then we want to hear from you! The Recruitment Process: - Video screen with Niamh, Talent Advisor from Bloom - Video interview with Nina Stoiber (Social Marketing Specialist) - Take Home Assignment - Video Interview with Natalie Dusome (Founder + CEO of Poppy & Peonies) - Reference checks - Offer Total Rewards - Annual Salary ranges from $60,000-$70,000 CAD - 3 weeks of paid vacation per year - 5 additional flex days - $1,500 CAD annual health spending account - $250 CAD annual period & menstrual budget - $1,000 CAD annual allowance towards Poppy & Peonies product - $400 CAD home office setup allowance Location: We are a fully remote team across North America. This role will be a fully-remote opportunity, however, there may be domestic or international travel for team gatherings and events! -------Like Bloom, Poopy & Peonies is a proud equal opportunity workplace committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Bloom Partner believes in. Poppy & Peonies is committed to developing an inclusive, barrier-free recruitment process and work environment. Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. Requests for any accessibility-related assistance can be made to niamh@buildwithbloom.com.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description SQUIRE is looking to bring on a Social Media Manager to own the company’s social presence end-to-end. This role will define the strategy, create and publish content, engage with the barber community, and serve as a frontline connection between SQUIRE and its customers. This role requires the individual to be both strategic and hands-on in order to develop content that educates, entertains, and builds meaningful relationships in order to establish SQUIRE as the most trusted brand in the barber industry. - Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate) - Own content planning, calendars, posting cadence, and optimization - Stay on top of platform trends, formats, and algorithms - Create and publish a wide range of content, including: - Customer stories and spotlights - Product announcements and feature launches - Educational content and best practices - Industry facts, stats, and insights - Behind-the-scenes and culture content - Short-form video optimized for TikTok and Reels - Actively monitor comments, DMs, and mentions - Respond to customer questions in a timely, on-brand way - Route inquiries to Sales, Support, or other internal teams as needed - Surface trends, feedback, and insights from social back to the broader team - Make it easy for SQUIRE employees, Barbers, and Shop Owners to participate in social content and amplification - Build simple systems and playbooks for: - Employee advocacy - Customer UGC and testimonials - Reposts, collabs, and creator partnerships - Track and report on performance across platforms - Optimize based on engagement, reach, and growth - Experiment with new formats, creators, and content types Qualifications - 5+ years managing social media for a brand or company - Proven experience creating content that drives real engagement - Experience owning social strategy, not just posting execution - Bonus: experience in SaaS, beauty, barbering, wellness, or similar industries Requirements - A social media native — you understand platforms intuitively - Comfortable being hands-on with content creation - Strong writer with a great sense of brand voice - Creative, curious, and always experimenting - Highly organized and consistent - Experience creating short-form video content - Strong instincts for what will resonate with creators and SMB owners - Experience handling customer conversations publicly and privately - Ability to collaborate cross-functionally with Sales, Support, Marketing, and Product Benefits - Base Salary ($90,000 - $120,000) - New hire stock grant - 100% employer paid medical, dental, and vision insurance for you and your dependents - 401K plan with company contribution - Generous PTO and Parental Leave policies