• Build, hire, lead, and mentor a high-performing team of SDRs • Develop and execute innovative strategies for outbound lead generation • Set clear goals and KPIs for the team • Monitor and optimize all outbound activities and processes • Collaborate closely with the Sales and Marketing teams • Conduct regular training sessions and workshops to enhance the SDR team's skills

• Own and manage the content calendar across all major social platforms • Define weekly content themes, formats, and creator briefs • Review and approve all content before publishing • Optimize captions, hashtags, and posting schedules based on audience behavior • Align content with key academic and cultural moments (intakes, exams, festivals, deadlines) • Repurpose SEO content into engaging social formats • Define and maintain a consistent brand voice and identity • Position the brand as a native, student-first platform aligned with UK culture • Monitor competitors and identify differentiation opportunities • Build brand guidelines in collaboration with design teams • Execute a content-first, soft-sell strategy focused on lifestyle and student engagement • Manage content creators, video editors, and marketing support staff • Provide clear briefs, feedback, and performance direction • Coordinate cross-functional workflows with SEO and marketing teams • Conduct regular syncs and onboard new creators as needed • Oversee community engagement channels, including social media and messaging groups • Define tone, templates, and engagement strategies • Drive organic growth through collaborations, comments, and content trends • Track and optimize follower growth, engagement, and inbound interest • Monitor performance using platform analytics tools • Prepare weekly insights and actionable reports • Continuously refine strategy based on data and trends

Role Description This role is for one of the Weekday's clients. We are a fast-growing EdTech platform supporting postgraduate and MBA students studying at UK universities. Currently in a high-growth phase, we are rebuilding our technology and scaling brand presence across key international student markets. This is a high-ownership role where you will act as the central force behind brand, content, and social media strategy—driving direction, execution, and measurable growth. You will operate as the strategic bridge between leadership and the content ecosystem, ensuring that all marketing efforts are aligned, consistent, and performance-driven. This is not a task-execution role; you will define what needs to be done, how it should be done, and ensure it delivers results. Key Responsibilities - Content Strategy & Execution (40%) - Own and manage the content calendar across all major social platforms - Define weekly content themes, formats, and creator briefs - Review and approve all content before publishing - Optimize captions, hashtags, and posting schedules based on audience behavior - Align content with key academic and cultural moments (intakes, exams, festivals, deadlines) - Repurpose SEO content into engaging social formats - Brand & Positioning (20%) - Define and maintain a consistent brand voice and identity - Position the brand as a native, student-first platform aligned with UK culture - Monitor competitors and identify differentiation opportunities - Build brand guidelines in collaboration with design teams - Execute a content-first, soft-sell strategy focused on lifestyle and student engagement - Team Management (20%) - Manage content creators, video editors, and marketing support staff - Provide clear briefs, feedback, and performance direction - Coordinate cross-functional workflows with SEO and marketing teams - Conduct regular syncs and onboard new creators as needed - Community & Growth (15%) - Oversee community engagement channels, including social media and messaging groups - Define tone, templates, and engagement strategies - Drive organic growth through collaborations, comments, and content trends - Track and optimize follower growth, engagement, and inbound interest - Analytics & Reporting (5%) - Monitor performance using platform analytics tools - Prepare weekly insights and actionable reports - Continuously refine strategy based on data and trends Qualifications - 2–4 years of experience in content marketing, social media, or growth marketing - Experience working with international student audiences (UK, US, or Australia markets preferred) - Proven success in growing social media accounts (especially Instagram/TikTok) - Strong understanding of short-form video content and engagement mechanics - Experience managing creators, freelancers, or ambassador programs - Excellent written communication skills with a natural, conversational tone - Highly self-driven with the ability to operate independently Nice to Have - Personal experience studying abroad (UK preferred) - Experience with student ambassador or campus programs - Familiarity with SEO and content-led growth strategies - Exposure to YouTube and Snapchat content strategies Work Style & Expectations - High ownership and autonomy with minimal supervision - Collaboration across remote teams with structured communication rhythms - Strategic focus on planning, reviewing, and optimizing—not execution-heavy tasks What You Won’t Do - You will not appear on camera - You will not edit videos - You will not handle posting, DMs, or analytics manually Compensation & Growth - Competitive monthly salary with performance-based incentives - ESOP opportunities based on performance and tenure - Clear growth path to Head of Marketing / Leadership roles - Direct access to leadership and full creative ownership

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities How you will contribute You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: - Delivering results - Marketing preferably in the fast-moving consumer goods sector - Our brands and business with a clear understanding of our consumers - Delivering results autonomously and influencing stakeholders - Analytical skills and a creative mindset-a balance of commercial and strategic acumen - Presenting a story in an inspiring and convincing manner - Project management from design to completion with an action orientation More about this role What you need to know about this position: This role is part of regional Equity & Innovation marketing organization within Mondelez International MENAP (Middle East, North Africa & Pakistan) region. It is for Gum & Candy category (Trident, Clorets & Halls as key brands) for all MENAP markets, reporting to the GCBM E&I regional lead. What extra ingredients you will bring: - Lead, develop and drive regional multi-year equity & innovation agenda that aligns with brand growth strategy for the key brands responsible for. - In partnership with local marketing teams, you will define and deliver plans on core brand equity communication and to strengthen brand portfolio through innovation and renovation. - Work cross-functionally with peer internal workgroups and in partnership with creative & media agencies to deliver brand campaigns and innovation strategy that drive sustainable growth & brand equity. - Act as key point of contact for leading alignment of cross-regional and cross-market priorities, and resource allocation for innovation and big bet development. - Manage the process of identifying innovation opportunities from pre-launch of business proposition to bringing successful innovation into market, in addition to helping develop brand strategy & working on communication campaigns. - Partner with and influence creative and media agencies to drive breakthrough communication strategy Education / Certifications: Preferably master's degree in marketing or equivalent, or min. bachelor's degree in management Job specific requirements: - Preferably 4-6 years of Consumer marketing, brand-building and/or brand-activation experience. - Ability to manage multi-brand / multi-country with agility and growth mindset. - Strong leadership to influence direct teams and core stakeholders, especially remotely. - Consumer Centric thinking, with a digital first mindset. - Effective communication (verbal and writing), and strong presentation skills. - Ability to work cross-functionally across internal & external stakeholders and multi-functions. - Analytical and creative skills - a balance of commercial and strategic acumen. Travel requirements: As per business requirements Work schedule: Full-Time No Relocation support available Business Unit Summary Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Brand & Portfolio Management Marketing