Wayside Publishing

• Responsible for leading strategic direction and operational execution of marketing function. • Manage marketing team members and coordinate work with partners and vendors. • Own the development and execution of the company’s marketing strategy. • Ensure marketing activities align with sales pipeline goals and product launch timelines. • Serve as the central owner of marketing campaigns across all channels. • Lead marketing and brand stewardship across the organization. • Own strategic planning and performance measurement of conference participation. • Develop campaigns supporting the entire customer lifecycle. • Establish and maintain structured marketing workflows for visibility and accountability. • Lead development and tracking of marketing performance metrics aligned with business objectives. • Oversee effective use of marketing technology platforms. • Ensure the company website functions as a primary marketing and conversion platform. • Lead and develop the marketing team for consistent performance and accountability. • Align marketing priorities with sales initiatives and product launches.

• Respond promptly and professionally to customer inquiries via phone, email, and chat, delivering accurate and timely solutions. • Manage support cases in Salesforce, documenting all communication, resolutions, and follow-ups. • Process orders and Purchase Orders, troubleshoot order issues, and handle post-order concerns, including returns, refunds, and replacements. • Provide product and order information with empathy and professionalism. • Coordinate with internal teams (e.g., Sales, Warehouse, Digital Support) to resolve complex issues. • Stay informed about current products, pricing, and policy updates to provide accurate information to customers. • Flag and share customer feedback that could improve our products, processes, or communications. • Meet or exceed quality and responsiveness metrics. • Perform other customer service-related duties as needed.

• Play a key role in supporting the Sales Representatives, Account Managers, and Marketing teams to ensure smooth day-to-day operations and to help drive sales initiatives. • Handle a mix of administrative, marketing, and customer service responsibilities while assisting with Salesforce, Pardot, and other system-related tasks. • Serve as the primary point of contact for smaller accounts, managing customer inquiries and fostering long-term relationships that contribute to the overall success of the sales team. • Generate quotes, access codes, and prepare other necessary documentation to assist the sales team and customers. • Maintain and update Salesforce records, generate reports, and track sales activities to ensure accuracy and timeliness. • Assist with the preparation of Requests for Proposals (RFPs) in collaboration with Sales Representatives and Account Managers. • Collaborate with the sales manager and individual sales reps on special projects and monitor ongoing sales benchmarks. • Conduct account, industry, and regional research to support business development and sales strategies. • Manage a portfolio of small accounts, proactively address customer inquiries, resolve issues, and ensure high levels of customer satisfaction and retention. • Coordinate mass outbound communications, including emails, newsletters, and marketing campaigns in collaboration with the marketing team. • Oversee review and pilot program order processing, ensuring accuracy and timely fulfillment. • Act as a liaison between the sales team and other internal departments to facilitate smooth communication and project alignment. • Organize and maintain marketing and sales collateral to ensure the sales team has the necessary resources for success. • Provide administrative support to the sales staff, including research, data entry, lead generation, and project coordination. • Assist with travel arrangements, conference planning, event coordination, and customer support at events. • Track and report on team-related activities and project statuses to maintain transparency and accountability. • Build and maintain positive relationships with assigned small accounts to encourage long-term partnerships and customer loyalty. • Travel as needed (estimated 20-50%) for conferences, training, and customer visits.

• Lead the identification, monitoring, and evaluation of federal, state, and regional grants related to world language programs. • Maintain a comprehensive grants calendar, flagging deadlines, eligibility requirements, and strategic opportunities. • Produce fit analyses, ROI evaluations, and risk assessments to guide organizational prioritization. • Advise Account Managers and leadership on ways to leverage grant opportunities to support business development. • Serve as the primary owner of RFP review and analysis, including evaluation criteria, compliance requirements, procurement language, and submission logistics. • Analyze RFP language against state procurement standards and Wayside product capabilities; identify gaps, opportunities, and mitigation strategies. • Collaborate with Product, Legal, Marketing, and Sales to coordinate RFP responses and ensure alignment across stakeholders. • Oversee quality control for all RFP submissions and ensure compliance with state-specific adoption requirements. • Maintain awareness of competitor offerings and use insights to strengthen strategic positioning. • Oversee the creation of standards correlation artifacts (matrices, alignment tables, evidence statements). • Ensure high-quality alignment to state standards, ACTFL proficiency frameworks, and relevant content areas. • Guide the Adoptions team on rubric interpretation, correlation best practices, and instructional alignment. • Support product-to-standards alignment conversations with Product and Learning Design teams. • Evaluate Wayside’s product components, including assessments, scaffolding, usability, teacher guidance, and student tasks, to support standards alignment and competitive positioning. • Write or oversee detailed evidence statements supporting scoring decisions in adoption rubrics. • Ensure accuracy and quality in research-based rationales included in submissions. • Support the development of product evidence packets, instructional descriptions, and evaluation documentation. • Provide day-to-day management for the Adoptions team, including distribution of workload, coaching, performance feedback, and ongoing professional development. • Ensure the team adheres to deadlines, maintains high-quality standards, and follows consistent correlation and submission processes. • Build team capability in standards literacy, RFP compliance, and product fluency. • Collaborate with Sales leadership to forecast adoption needs, staffing requirements, and workflow adjustments. • Act as the point of escalation for complex adoption requirements or correlation challenges. • Produce reports on funding trends, win/loss analytics, RFP outcomes, and adoption results. • Conduct data and market trend analysis, including monitoring new products, emerging AI tools, and evolving procurement practices. • Recommend process improvements, resource enhancements, and strategic focus areas. • Support the evolution of Wayside’s adoption strategy and readiness. • Partner closely with Sales, Product, Customer Enablement, and Marketing to ensure consistency and alignment across submissions. • Translate product features and instructional outcomes into language aligned with procurement and scoring criteria. • Contribute to proposal narratives, compliance checklists, and adoption resources. • Serve on cross-functional working groups or strategic initiatives as needed. • Perform additional tasks to support organizational goals and adoption success.

• Build and configure Engagement Studios to support marketing campaigns • Create and maintain email templates that align with brand standards • Develop and manage automation rules to improve lead nurturing workflows • Clean up and deprecate outdated lead and prospect records, lists, and unused assets • Organize and structure data to improve reporting capabilities and KPI tracking • Work directly with Operations and Marketing teams to implement their automation requirements • Provide occasional Service Cloud administration and troubleshooting support based on weekly bandwidth

• Track and report on product usage metrics, including engagement, feature adoption, and completion rates. • Support the definition, tracking, and reporting of success metrics tied to product goals. • Identify trends, anomalies, and opportunities in product data and translate them into clear takeaways for decision-makers. • Design actionable reports and dashboards to support roadmap prioritization. • Maintain clear metric definitions and a consistent event taxonomy, incorporating role-based segmentation and academic seasonality to improve accuracy and interpretation. • Partner with Engineering to ensure accurate instrumentation and consistent event naming. • Ensure product data and dashboards are understandable and usable by non-technical stakeholders. • Document metric definitions and usage standards to support consistent analysis. • Coordinate surveys, interviews, research logistics, and feedback collection. • Organize research artifacts, tag themes, and support synthesis of findings. • Help write research briefs or executive summaries based on interviews, feedback sessions, or usability studies. • Monitor competitor feature rollouts, positioning shifts, and pricing changes. • Maintain a centralized knowledge base of market intelligence. • Provide comparative analysis that informs product and go-to-market decisions. • Support Product Management and UX document requirements, structured user stories, and key technical dependencies. • Assist in capturing and organizing decision context and rationale for key initiatives. • Triage product feedback from Sales, Support, Professional Learning, and Marketing. • Maintain organized and well-tagged feedback logs.

• Develop and implement strategic account plans for key customers. • Understand client goals, budgetary constraints, and timelines. • Maintain familiarity with district procurement processes and funding cycles. • Build and nurture strategic relationships with clients. • Serve as a trusted advisor to help clients navigate challenges. • Act as a subject matter expert and mentor to junior Account Managers. • Work cross-functionally with Marketing, Product Development, Customer Support, and Adoptions teams. • Conduct face-to-face meetings with clients.