Role Description We are seeking a highly creative, strategic, and analytically-minded Creative Strategist to join our remote global team on an ongoing contract basis. The Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics. This is a fully remote international contractor role for candidates located outside of the United States. Key Responsibilities - Strategy & Research - Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention) - Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions - Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library - Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking) - Creative Production & Briefing - Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction - Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels - Brief and direct UGC creators, editors, designers, and freelance production partners - Maintain a consistent creative output cadence and a healthy pipeline of concepts in market - Performance & Iteration - Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics - Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of concepts - Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate - Lead post-launch analyses and retros that turn results into shareable learnings across the team - Collaboration - Participate in client meetings and present strategic recommendations clearly and professionally - Collaborate across internal teams (paid media, account, design) and external partners - Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms Qualifications - MUST have 4+ years specifically in performance/direct-response creative for paid social in DTC, B2B SaaS, or agency contexts - MUST have a portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview. - MUST have strong English communication skills. - Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin - Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s) - Excellent verbal and written English; comfortable presenting to clients in professional settings - Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels) - Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma - Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only - Strong organizational and project management skills with a high level of accountability and responsiveness - Minimum 3–4 hours of daily overlap with US Eastern Time Preferred Qualifications - Experience working with remote international teams - Experience in growth-stage companies or agencies - Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads) - Background managing or mentoring junior creatives, freelancers, or production teams Work Environment - Fully remote global team - Asynchronous-first work environment with regular synchronous collaboration - Collaborative and fast-moving environment - Results-oriented culture focused on innovation, execution, and continuous improvement - Regular communication through virtual meetings, messaging platforms, and collaborative project tools Compensation & Benefits - Compensation: $6,000 – $40,000 USD per year (depending on experience, expertise, and scope of work) - 12 paid holidays annually - 18 days of paid time off (PTO) annually

Company Overview:Digible is a privately owned and operated digital marketing company founded in 2017 with a mission to bring cutting-edge solutions to the multifamily industry. We offer a full suite of digital services, alongside Fiona, our predictive analytics platform—the first of its kind. At Digible, we take pride in our collaborative, transparent, and authentic culture. Since 2021, we’ve been recognized as a Top Workplace in Colorado and secured the #8 spot in the Best Places to Work Multifamily rankings. From our hiring process to our All Hands meetings and Town Halls, our values are at the core of everything we do. We believe diversity fuels innovation, and we strive to create an inclusive environment where everyone can bring their authentic selves to work. If you're ready to do the best work of your career, we’d love to have you on the team! Digible Core Values: - Authenticity - The commitment to be steadfast and genuine with our actions and communication toward everyone we touch. - Curiosity - The belief that a deep and fundamental curiosity (the "why") in our work is vital to company innovation and evolution. - Focus - The collective will to remain completely devoted and ultimately accountable to our deliverables. - Humility - The recognition and daily practice that "we" is always greater than "I". - Happiness - The decision to prioritize passion and love for what we do above everything else. The Role: The Paid Media Strategist serves as the primary steward of campaign performance across Digible’s Paid Media channels, managing a portfolio of client accounts while optimizing for efficiency, lead quality, and ROI. This role blends analytical insight with digital execution - driving measurable outcomes through ongoing optimization, testing, and collaboration with internal teams. Strategists act as both executors and consultants, owning their book of business, ensuring pacing and CPA goals are achieved, and continuously improving campaign structures and reporting accuracy. You’ll love this job if you: - You naturally think “we” instead of “I”. - Have an insatiable appetite for learning and self-improvement - You are a self-motivated, problem-solver with high energy and enthusiasm - Enjoy working as part of a team to take on and complete large projects - You have an analytical mindset What you’ll do: - Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist. - Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acquisition - CPA] for multifamily campaigns. - Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions. - Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers. - Implements large scale changes to your book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring. - Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions. - Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry. - Monitor and analyze trends in clients’ KPIs - Work with others in the Paid Media team and other departments to execute on company initiatives and goals. How success will be measured: - CPA <$46.10 - Error Rate: Paid Search <3.17%, Paid Social <2%, Display <1.08% - Task Efficiency ≥95% - Optimization Notes Efficiency ≥95% - Pacing: 98–102% (Search/Social/PMax) - Search & Social Pacing = 98-102% What you should have: - Bachelor’s degree in Business, Marketing, Advertising, or related field - 2+ years of experience in digital marketing . Paid search experience required, paid social experience is preferred. - Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4. - Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments Physical Requirements - Prolonged periods sitting at a desk and working on a computer. - Must be able to lift up to 15 pounds at times This role is open to candidates located within the United States. While this job description outlines the core expectations of the role, it’s not a full list of everything you’ll do at Digible. We believe in leaning in by hitting your key goals, sharing insights, and finding new ways to elevate performance, process, and client success. Pay, perks, and more: - Salary Range: $70,000 - $87,000 - 4-Day Work Week (32 Hour Work Week) - WFA (Work From Anywhere) - Profit Sharing Bonus - We offer 3 weeks of PTO as well as Sick leave, and Bereavement - We offer 11 paid holidays - 401(k) + Match - 75% employer paid health benefits (Medical, Dental, and Vision) - We offer $75/ month reimbursement for Physical Wellness - We offer $75/ month reimbursement for Mental Wellness - $1000/year travel fund for employees who have been with Digible 3+ years - Dog-Friendly Office - Paid Parental Leave - Monthly Social Events - Weekly Lunches and Snacks for in-office employees HEADS UP! We believe in transparency throughout our hiring process. To help us ensure a great fit, we'll ask you to share a few professional references during the hiring process who can speak to your experience and skills. It’s all part of our commitment to open, honest communication and our core values: Focus, Authenticity, Humility, Curiosity, and Happiness.

• You click "Send" and your first independently conceived campaign leaves your inbox on its way to implementation in the Design Department. • You develop a deep understanding of our clients' target audiences through precise analyses. • You monitor and evaluate platform trends on LinkedIn, Meta, YouTube & co. and derive strategic recommendations for action. • You independently conceptualize storylines and user argumentation chains for ad campaigns. • You design psychologically grounded customer journeys that engage, activate and drive users toward conversion. • You work closely with Creative and Performance teams to combine data-driven strategies with sales psychology. • You write persuasive copy — in German and English — and tailor it to audience needs. • You lead a team of Creative Strategists and continuously develop it. • You coach your team — particularly other strategists — in reporting, stakeholder management and communication skills. • You are accountable for goals related to revenue expansion, NPS as well as talent development and attrition.

• Review top-performing ads and campaigns • Analyse why specific ads are working • Create new hooks, new angles, new avatars, new concepts, and new creative variations • Monitor social media platforms, emerging trends, viral content, and creator content • Analyse winning concepts on organic social media and translate them into paid advertising opportunities • Continuously look for ways to adapt successful creative patterns to client campaigns • Responsibilities include creating ad creatives, creating static concepts, building creative variations, producing draft video concepts, adapting winning concepts quickly, and using AI tools to accelerate production • Work closely with the media buyer to understand winning ads, performance drivers, and scaling opportunities • Develop new creative concepts based on campaign performance data • Analyse successful campaigns and identify opportunities for further iteration • Contribute directly to increasing creative testing velocity across accounts • Present and discuss new ideas with founder, South African team, and internal design • Take feedback and iterate quickly • Support ongoing client growth initiatives