Media strategy and analytics for pharma, specializing in rare disease and oncology, helping brands drive real ROI
SEO / GEO Search Specialist, AI & Answer Engine Optimization
Location
United States
Posted
16 hours ago
Salary
0
Seniority
Senior
Job Description
SEO / GEO Search Specialist, AI & Answer Engine Optimization
Underscore Marketing
• Develop and execute SEO strategies across technical, on-page, and content optimization. • Identify opportunities to improve visibility in both traditional SERPs and AI-driven answer environments. • Conduct keyword research aligned to evolving search behavior (including conversational and intent-based queries). • Optimize content for AI-powered search experiences (Google AI Overviews, Bing Copilot, etc.). • Structure content for featured snippets, entity recognition, and semantic relevance. • Partner with internal teams and clients to align outputs with answer-based discovery models. • Build and/or utilize AI agents and tools to streamline: • Keyword research and clustering • SEO audits and issue identification • Reporting and performance analysis • Develop scalable workflows that improve efficiency and consistency across accounts • Perform site audits, identify technical issues, and provide actionable recommendations • Work with developers to implement fixes related to indexing, crawling, site speed, and structured data • Create clear, actionable reporting that ties SEO performance to business outcomes • Translate complex SEO and AI trends into client-friendly insights and recommendations
Job Requirements
- 4–5+ years of hands-on SEO experience (agency experience preferred)
- Strong understanding of technical SEO, on-page optimization, and content strategy
- Experience with AI tools (e.g., ChatGPT, Claude, Gemini, or custom agents) for SEO workflows
- Familiarity with Generative Engine Optimization (GEO) or optimizing for AI-driven search experiences
- Proficiency with SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs, Google Search Console)
- Strong analytical mindset with experience in performance reporting (GA4, Looker, etc.)
- Ability to translate data into actionable insights for internal teams and clients.
- Experience working with pharma or healthcare clients (preferred)
- Understanding of regulatory considerations (MLR environments, compliance constraints) (preferred)
- Experience collaborating with paid media teams on integrated search strategies (preferred)
- Knowledge of structured data/schema and entity-based SEO (preferred)
Benefits
- We Offer Competitive Pay and Benefits.
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