Based in Montevideo, Uruguay, Trafilea is a marketing and advertising company that specializes in disruptive, data-driven ecommerce strategies that help build c
Retention Manager, Beauty
Location
Worldwide
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Retention Manager, Beauty
Trafilea
• Own the retention marketing strategy across Email, SMS, and other customer engagement channels. • Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns. • Build segmentation and personalization strategies that improve customer experience and revenue. • Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation. • Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement. • Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys. • Stay ahead of retention marketing trends, automation capabilities, and industry best practices.
Job Requirements
- 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.
- Experience managing Email and SMS strategies for eCommerce or DTC brands.
- Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io , HubSpot, or similar.
- Strong analytical skills with the ability to translate customer data into actionable growth initiatives.
- Experience with customer segmentation, personalization, and lifecycle marketing.
- Strong project management and stakeholder management skills.
- Excellent communication and copywriting abilities.
- Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.).
- Beauty industry experience is a plus.
Benefits
- 100% Remote
- USD competitive salary
- paid time off
- more
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